<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=1lASyV_0w0UV4jS00" alt="https://img.particlenews.com/image.php?url=1lASyV_0w0UV4jS00" width="980" height="653" ><figcaption>Stephen Lenz</figcaption></figure><p>I can picture it now: someone in a PepsiCo boardroom during a marketing meeting had the idea, and another person banged the table, shouting:</p><blockquote><p>Let's just Dew it!</p></blockquote><p>Okay, maybe that didn't happen, but there’s a change coming to one of America's favorite carbonated beverages (I like to call it the "Juicy Fruit of sodas"). And it’s not about what's <i>in</i> the can, but what’s <i>on</i> the can.</p><h2>Does the New Mountain Dew Look a Little Different?</h2><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0XMBc3_0w0UV4jS00" alt="https://img.particlenews.com/image.php?url=0XMBc3_0w0UV4jS00" width="1600" height="1067" ><figcaption>Canva/PepsiCo</figcaption></figure><p>If you didn’t know, Mountain Dew actually rebranded their cans to say "Mtn Dew" back in 2009. You can see the logo progression in the graphic below provided by PepsiCo.</p><p>But, as food brands often do when things start to feel stale, they're now looking back instead of forward.</p><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0iTuEw_0w0UV4jS00" alt="https://img.particlenews.com/image.php?url=0iTuEw_0w0UV4jS00" width="1600" height="1067" ><figcaption>PepsiCo/Canva</figcaption></figure><p>PepsiCo, Mountain Dew’s parent company, is <a href="https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging/index.html">bringing back the full name on the cans</a>, just like in the days when the soda was the go-to choice for surfers, snowboarders, and X-Games fans.</p><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=2W8AAW_0w0UV4jS00" alt="https://img.particlenews.com/image.php?url=2W8AAW_0w0UV4jS00" width="1600" height="300" ><figcaption>Canva</figcaption></figure><p>There’s a proven track record in this marketing strategy, especially for established brands like Mountain Dew. Many companies successfully leverage nostalgia to reconnect with customers who may have aged out of their core demographic.</p><p>As you walk through stores like Target, you’ll notice <a href="https://www.target.com/p/fisher-price-chatter-phone/-/A-15625005">Fisher-Price toys that mimic their 1960s and 1970s designs</a>, alongside cereals with <a href="https://www.thestreet.com/investing/general-mills-brings-90s-nostalgia-to-favorite-cereals">special edition retro packaging</a> that recalls the days of Saturday morning cartoons.</p><h2>Mauro Porcini, SVP and chief design officer at PepsiCo, noted:</h2><blockquote><p>We’re excited for fans to see the new Mountain Dew, which includes an updated logo that embodies the brand’s origins, a sunny refreshed color palette, and graphic outdoor landscapes unique to the Mountain Dew flavors.</p></blockquote><p>Along with its refreshed outdoor-inspired design, PepsiCo has brought back the year 1948 (the drink’s founding year), subtly placed inside the "w." If you look closely, there’s also a leaf dotting the "i" in Mountain, symbolizing the soda’s (sorry to get fancy here) <i>citrusy notes</i>.</p><h2>BEYOND SODAS: 16 Totally Awesome '80s Candies We Were Obsessed With</h2><p>Get ready to dive into a list of the most awesome '80s candies—those iconic treats that starred in movies, were sometimes more plastic than candy, and captured our hearts with their unforgettable flavors and wacky packaging.</p><h2>’90s Foods We Wish They Still Made</h2><p>These foods, drinks, and snacks from the ’90s were all so great. Sadly, they’ve all been discontinued.</p></div></body>

Mountain View, CA

NewsBreak

Big Change Coming to Mountain Dew Cans

I can picture it now: someone in a PepsiCo boardroom during a marketing meeting had the idea, and another person banged the table, shouting:. Okay, maybe that didn't happen, but there’s a change coming to one of America's favorite carbonated beverages (I like to call it the \"Juicy Fruit of sodas\"). And it’s not about what's in the can, but what’s on the can.

I can picture it now: someone in a PepsiCo boardroom during a marketing meeting had the idea, and another person banged the table, shouting:. Okay, maybe that didn't happen, but there’s a change coming to one of America's favorite carbonated beverages (I like to call it the "Juicy Fruit of sodas"). And it’s not about what's in the can, but what’s on the can.