“What’s Up, Brother?”: All About TikTok’s Heartwarming and Hilarious Trend

TikTok is an app that’s easy to get lost in, from listening to stories about people’s juicy relationship drama to picking up on financial tips that your future self will thank you for. While users mainly create videos on the platform, streamers also tend to do quite well, such as Sketch. The gamer has become a household name in recent months thanks to the brother TikTok trend , which has since made its way into major sports leagues. Keep reading to find out more about the man whose viral catchphrase is bringing smiles to people all over the world.

Who Is Sketch?

Though he goes by Sketch online, the Dallas native is known to his family as Kylie Cox. He streams on Twitch, YouTube and TikTok while playing games like Madden NFL ; though he sometimes makes crude jokes online, viewers admire Sketch’s tendency to apologize for swearing in their presence. His most frequent collaborator is his close friend Jynxzi, who was the recipient of the Southern entertainer’s first-ever “What’s up, brother?” during a FaceTime call.

As he’s gained popularity, some have raised questions about whether Sketch has any sort of disability, which he addressed in an appearance on Bradley Martyn’s Raw Talk . “No, I don’t have any condition,” the social media star confirmed. “No, I’m just having fun with it. The hand movements and motions and stuff like that are just me getting energy out,” Sketch added.

How Did the Brother TikTok Trend Start?

As per Distractify , earlier this year Jynxzi was streaming when he gave his best friend a call, pointing his cellphone toward viewers so they could see Sketch. Greeting everyone, the former yelled out, “What’s up, brother?” while pointing upward, marking the birth of his most popular catchphrase. In March 2024, several women helped increase the Texan’s audience by participating in a challenge where they filmed their significant other’s reaction to them quoting Sketch.

There are some other sayings and gestures people identify with the digital creative, such as “Tuesday, Tuesday,” often said while flapping his arms like a bird. Philadelphia Phillies first baseman Bryce Harper was seen recreating this after reaching second base in a game with the Washington Nationals, and ESPN anchors have given Sketch his flowers too. Elsewhere, NFL players have picked up “Special teams, special plays, special players,” which the streamer says while playing Madden . Do you have a favorite Sketch catchphrase? Let us know in the comments!

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