Black Women in Sports are Getting to the Bag

Black women in sports are not just breaking records, they’re breaking the bank too. From groundbreaking endorsement deals to major brand collaborations, Black women athletes are making waves in industries that extend far beyond game day.

Coco Gauff’s Foray into Fashion

At just 20 years old, Coco Gauff is not only a tennis powerhouse but also a rising star in the fashion industry. Fresh off her first Grand Slam win at the U.S. Open, Gauff celebrated by launching her own fashion collection in collaboration with American Eagle. The collection, featuring denim pieces inspired by her personal style, is a nod to Gauff’s growing influence in the fashion world.

But Gauff’s ventures don’t stop there. She has also extended her partnership with New Balance, unveiling her second signature shoe, the Coco CG2. This shoe is designed not just for the court but for everyday wear.

Angel Reese’s Pieces

Angel Reese, the standout college basketball star, has become a cultural icon in her own right. Known for her confidence and flair on the court, Reese has turned her popularity into financial success. She has been able to secure a series of high-profile endorsements. Recently, she has partnered with Reebok to launch her own collection, “Reebok by Angel.” This latest achievement makes her the first female college athlete to have her own sneaker line with the brand.

The apparel deals don’t stop there for Reese. She recently signed a highly anticipated deal with Reese’s, the iconic candy brand. The partnership was originally sparked by a playful Twitter exchange about the two party’s name likeness. It has now grown into a line of apparel that’s a blend of the brand’s identity and Reese’s style.

Simone Biles’ Hair Journey

Simone Biles has joined biotech haircare brand K18 as a brand ambassador. Biles will front K18’s latest “inner-strength” campaign, promoting an elevated hair routine that emphasizes self-expression without sacrificing hair health.

This multi-year partnership highlights K18’s dedication to innovative haircare solutions, using their proprietary K18PEPTIDE to repair damage at a molecular level.

“I feel most natural and beautiful when I let my hair down, especially after competing in a bun or ponytail,” said Biles in a statement. “My hairstylist and I have really felt a difference in my hair after using K18 and she’s great about always having their products available to me, especially when I’m traveling or on production shoots.”

Biles expressed her enthusiasm for the collaboration, noting how K18’s products have been “game changers” in maintaining her hair’s health amid the physical demands of her sport. The campaign will follow Biles both on and off the mat, encouraging consumers to “feel what’s possible” with K18.

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