Ford’s Terrible Mustang EV Sales

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24/7 Wall St. Insights

• Ford Motor Co. ( NYSE: F ) had high hopes for electric vehicle (EV) sales.
• But it has had a hard time pushing its Mustang Mach-E to an uninterested public.
• Also: Two dividend legends to hold forever .

Ford Motor Co.'s ( NYSE: F ) anticipated electric vehicle (EV) success was to be built by electric versions of its two most iconic products. The first of these was the F-150 Lightning, an electric version of the bestselling vehicle in the United States for over four decades. And the second was a crossover version of its sports car Mustang brand, which is six decades old. This Mach-E’s sales strength was to be built on the sports car Mustang’s brand and reputation. However, the new Mustang Mach-E was not a sports car at all.

Ford backed the success of these vehicles on the plan for a $30 billion investment in EVs. Ford has walked away from some of that and turned toward more popular hybrids and its legacy gasoline-powered vehicles. It should come as no surprise. Based on its quarterly numbers, Ford lost over $100,000 on every EV it sold this year.

Ford released its U.S. sales figures for August . Total vehicle sales were 183,985. Hybrid sales were 16,394, and EV sales were 8,944. Hybrid sales grew faster year over year, at 49.8%, compared to EV sales, which were up 28.9% over the same period. EV sales in August were only 4.9% of Ford’s monthly overall total.

While sales of the Mach-E rose very slightly, they were to a tiny number of 5,431. That is 181 a day nationwide.

Ford is trying to pump Mach-E sales. To do so, it offers 0% APR financing over 72 months for its GT version. Most new car loans carry a rate of over 5%. The interest rate won’t matter. Ford cannot get Mach-Es off of dealer lots.

Ford (F) Price Prediction and Forecast 2025-2030

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