(DISCLAIMER: I am not and do not claim to be a law expert. This is not legal advise. Please speak with a legal official for proper consultation) I saw on Facebook how Heinz Ketchup has been trying to cut down on "ketchup fraud" by using a special color coding to ensure you are receiving Heinz at a restaurant, instead of a cheaper alternative being passed as Heinz. So that begs the question, can restaurants, such as those in the Hudson Valley, get in trouble for passing off cheaper brands of ketchup as a major named-brand like Heinz? Would this count as false advertising? Would this lead to issues with inaccurately displaying ingredients? Could Heinz sue the restaurant for defamation?