Spotify introduces new conversion metrics for podcast creators

Spotify on Wednesday announced updates for podcast creators. More specifically, the Spotify for Podcasters platform is adding new conversion metrics for both hosted and non-hosted creators. Read on as we detail what changes with this update.

Spotify for Podcasters updated with new metrics

As announced by Spotify in a blog post, the new metrics allow podcasters to see how their shows are discovered on Spotify via Home, search, or library. The platform will also show data on how discovery is directly converted into streams. The company says it wants to help creators better understand how their content is discovered on Spotify.

“These new details let you benchmark your progress and help you understand where you might want to focus in order to help make an impact on your show’s growth trajectory. For example, maybe you have a strong reach, but lower conversion from reach to interest,” the platform explains.

For instance, Spotify Home impressions come from recommendation shelves, recently played shows, and podcast previews. Search impressions include not only search results, but also top podcast charts and playlist editorials. Of course, library impressions will show numbers based on shows saved by the user.

Of course, this data joins other metrics previously available on Spotify for Podcasters. According to Spotify, the new metrics will be rolled out to creators in the coming weeks.