Mountain View
MARCIO DELGADO
Creative ways to promote your business on Instagram in 2021
Instagram's constant evolution and growth means that what worked in the past, may won't work in 2021Photo: Brian Ramirez. Even if your business had an endless budget for digital marketing – and let’s be honest, no business has an infinite pot of money at the end of the rainbow – all that money would not guarantee Instagram success. The platform’s constant evolution and growth means that what worked in the past, when it first started, isn’t going to grace your brand with the same level of engagement today.
Are online giveaways really worth it for businesses?
Brands, make note: there is a fine line between a prize that catches people's attention and one which is ignoredPhoto: Keira Burton. If you use any social media platform, chances are you have stumbled upon giveaways. You know, those online competitions asking you to like or follow a social media channel in exchange for a chance to enter a prize draw and win anything from a discount voucher, to branded merchandise or even a mobile phone – amongst other items.
Smart ways of measuring social media engagement in 2021
Social media app usage has increased significantly since the global pandemic beganPhoto: Karolina Grabowska. A all available tools to adapt and measure your social media performance seems no longer apply, due a lot more people staying at home – and lots more working from home, marketeers are asking themselves how to effectively measure skyrocketed traffic.
Hacks every small business can use to save money while advertising on Instagram
Ask the right questions when planning to spending money on a social media campaignPhoto: Anna Shvets. Marketing budgets are tighter than ever; businesses and marketing teams are trying to find efficient ways to get more bang for their buck. You know that already.
How social media has positively impacted lives in the past months
Since the outbreak, 48% of US consumers increased their usage of online sources for newsPhoto: Edward Cisneros. An unprecedent pandemic, spreading throughout the world in 2020, grounded us at home and forced us to adapt to social distancing rules. And, with nowhere to go, the online world became a massive part of our new world over the past 15 months. 48% of US consumers started using social media more for their source of news, a GlobalWebIndex survey shows.
Are people still watching ‘lives’ on social media?
Over the past 15 months lots of people spent valuable time livestreaming about things we used to do before the global pandemicPhoto: Pixabay. Although Coronavirus forced us to spend a massive part of our lives online last year, not all of us spent our virtual time the same way.
What is evergreen content and how to use it to boost your business' social media
Evergreen posts can help balance your content calendar exploring relevant topicsPhoto: Uriel Mont. No social media strategy is complete without evergreen posts to help balance your content calendar. They are the posts that cover topics that will remain relevant for your readers, over time, even if they are new followers who have just found your social media channels.
10 ways to turn your employees into brand advocates
Companies can unlock valuable social graphs by turning their employees into genuine brand advocatesPhoto: Adam Winger. They say your first clients are your staff members. In the past, companies would often overlook the crucial role their employees could play in influencing current and potential customers. Businesses have now discovered the powerful impact of empowering team members as btand advocates.
Can IGTV help a small business to engage with and sell to an audience?
26% of digital marketing professionals are using native Instagram videos like IGTVPhoto: Laura Chouette. When Facebook first launched IGTV, in 2018, brands were reluctant to use it. The service would allow users to watch longer videos made for mobile devices directly through Instagram or through the stand-alone IGTV app. However, brands did not believe the new tool justified spending extra money and time in adapting content to a vertical format, as part of a marketing strategy.
How to schedule digital content without losing engagement
Never self-automate all your comments and feedback moderations, as even major companies have seen this backfiring tenfoldPhoto: Carlos Muza. Social media performance is much more about consistency than quantity. However, consistently posting at the right time, when your followers will be online and ready to engage with your content, takes a lot of planning. Some days you will be attending meetings, your digital team will be on holiday, or all manner of other things are getting in the way – also known as ‘having a life’.
Youtube launches a new revenue stream for content creators
Creators will not be expected to go live to monetise with Super ThanksPhoto: NordWood Themes. A new week, an old tool being repurposed as new feature by the competition. Following Instagram Live badges, a tool launched by the Facebook owned company in 2020 aiming to help content creators to make money, Youtube has announced today that it is rolling out a similar version, named Super Thanks.
Can optimism help young adults thrive?
64% of millennials believe they would be physically healthier if they reduced their time spent on social mediaPhoto: Csaba Balazs. How many times have you heard that ‘we are what we eat’? How often have you been reminded that exercise plays a huge part in prolonging our life?
Micro influencers: how to work with them
Before hiring a micro influencer, observe the frequency, quality and engagement of their posts for a while.Photo: Ivan Samkov. They have been in high demand for a while and you don’t have to be a marketing expect to have noticed the rise of the micro influencers, a category of content creators with a much smaller number of followers than online celebrities. However, it is the high engagement and genuine content put out there by that content army that makes brands want to work with them – and agencies to shift budget to accommodate micro influencers in a variety of marketing campaigns.
How to switch off from social media when your job is to be switched on?
In 2019 a study found out that 41% of generation Z were quitting major social media platforms because it was making them unhappyPhoto: Camilo Jimenez. When was the last time you heard that, if you truly care about your mental health, you should stay off social media? With Instagram alone commanding 1 Billion users per month, it is easier said than done, of course. And for some people, like content creators, journalists, and digital campaign managers, being ‘in the loop’ is an extension of their daily jobs – even over the weekends – and we all have bills to pay, one way or another.
Why is everyone launching podcasts and other info products?
Wherever you look, someone is advertising a new online course, a podcast series, or a free or paid ebookPhoto: Sandra Tenschert. You don't have to be a digital expert to have noticed that, in recent months, everyone seems to be launching one or more info products.
Practical ways of getting work done learned during the lockdown period
Some changes made over the past 15 months will be incorporated into our new way of doing thingsPhoto: Jenny Ueberberg. No matter which field you work in, 2020 has changed the way we do things and interact with others due to a global pandemic.
How often should a small business in the U.S post on social media?
75% of fist-time online consumers in the U.S plan to continue to use digital post-COVIDPhoto: Magnet.me. I don’t think that, in the past five years, one single week has gone by without someone asking me the age-old social media question: How often should a small business post on social media? I even get this same question on the week between Christmas and New Year’s Eve or just before offices break for long bank holiday weekends such as July 4th and Thanksgiving – which I always found to be a bit odd because, if your holiday calendar isn’t ready to go live during a festive season, something is terribly wrong with your content strategy – or lack of it.
Have you ever made money on Instagram?
Everyone is trying to monetise on on Instagram in 2021Photo: Claudio Schwarz. Instagram is now over 10 years old and, although for many it is still only an entertaining platform to see or post photos of cats and lattes, for freelancers, content creators, and businesses in the US and around the world, it is an important tool for attracting, connecting, and selling to avid consumers scrolling down their social feeds.
5 Tips To Shortlist Content Creators
Well selected content creators can bring higher exposure and ROI to a brandPhoto: Mikhail Nilov. You have done your research on influencers you would like to work with. Then, you have spent an astonishing amount of time reaching out to each individual, trying to build a rapport.
MARCIO DELGADO
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Marcio Delgado is a Journalist, Producer and Influencer Marketing Manager working with brands and publications in the USA, Asia and Europe.
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