Emeka Egbuka joins Dillon Gabriel, Jalen Milroe, and Travis Hunter as new faces of Celsius Energy in new NIL deal

Celsius Energy announced the launch of its ESSENTIAL Six line of products, and to go with it, the signing of six top college football players to NIL deals. The six sponsorships are Ohio State's Emeka Egbuka, Colorado's Travis Hunter, Alabama's Jalen Milroe, Michigan's Donovan Edwards, Oregon's Dillon Gabriel, and Florida State's DJ Uiagalelei.

Each is a varying level of Heisman Trophy or major post-season award threat. Egbuka, Edwards, and Uiagalelei are the lowest-profile of the group, but college football fans certainly know their names. Their notoriety has especially been bolstered by the release of College Football 25.

Celsius describes their ESSENTIALS line as "formulated for fitness enthusiasts looking to elevate their performance. Our Essentials line features our proprietary MetaPlus® formula and Essential Aminos, providing you with an unbeatable combination of enhanced physical performance and cognitive benefits."

Here's the official hype video Celcius posted:

Egbuka was especially effusive in his praise for the Celsius product, noting ,

"First and foremost, amazing people to work with. So genuine, so down to earth, and it was really just a great opportunity for me to partner with such a great brand, be represented by them, hearing about the athletes they’re covering, as well, around college football, it’s a huge group to be a part of, so kind of hard to pass up.
With the type of schedule I have as a college football player, you have class, you have workouts 24/7, you have practice, you have to be locked in for early AM meetings," Egbuka says. "So, it kind of gets me a jump start on the day, be able to take advantage of my mornings – that’s really the way I use it."

Emeka Egbuka NIL Profile

The star athlete from Ohio State has entered into NIL agreements with Amazon Style, EA Sports, and Casey’s. By partnering with NIL collectives such as The Foundation and The 1870 Society at the institution, Egbuka's earnings amount to $751,000 , which places him among the top 25 earners in college football.