Kordell Beckham spoke his dream partnership into existence.
Beckham, a Houston, TX, native and brother of NFL player Odell Beckham Jr., was among the Season Six cast of “Love Island USA” and ultimately won the coveted $100,000 cash prize with fellow contestant and love interest, Serena Page, US Weekly reports, with the two still a couple today, according to Forbes.
Beckham plans to invest his portion of his “Love Island USA” earnings, per Access Hollywood.
Beckham’s knack for business was highlighted during the season in a chat with Page, with whom he explained his career as a model and an aircraft fueler. Blavity reported he has even worked for Odell Beckham Brands, which offers men’s grooming products.
Beckham also mentioned that he would like to be a homeowner in the future and is interested in securing a sponsorship with snack brand Cheez-It.
“I can’t get enough of Cheez-It,” he told Page.
Upon exiting the villa, Beckham and Page conducted a series of interviews, including one with the “ Chicks in the Office” podcast. The hosts revealed that the snack company commented underneath one of their posts, stating, “Say hi to Kordell for me.”
Beckham appeared joyful in his response. He doubled down on his interest in Cheez-It and tossed around a flavor idea for the company to consider in its product lineup.
“I have a flavor I’ve been thinking about that y’all can make. Spicy white cheddar… Oh, that’s so crazy. I love Cheez-It. I know everything about them,” he expressed.
It appears Beckham has since landed a paid partnership with the company. On Aug. 19, 2024, Cheez-It shared an Instagram photo of him on the front of a Cheez-It box, with Beckham added as a collaborator on the post.
“Long-term goals,” the post caption reads.
Beckham also shared the post to his Instagram stories, with added commentary: “Yah boy is on the boooooox! The moment we all been waiting foooooor.”
During the “Love Island USA” reunion, he confirmed the partnership stating, “It’s official.”
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