Black-Owned Sea Moss Brand The Transformation Factory Raked In $500K During Its First Hour Of Its ‘Shark Tank’ Appearance

The visibility from “Shark Tank” led to remarkable growth for The Transformation Factory founder Alexiou Gibson.

Gibson is behind the sea moss brand, which was inspired by his personal health journey that resulted in a 300 pound weight loss from taking the algae in his daily lattes, CNBC reports.

“Like most teens, I believed that I was invincible,” Gibson shared on “Shark Tank.” “I thought I would be fine and had time to get healthy later. It wasn’t until my doctor told me that I wouldn’t live to see my 30th birthday that I understood how serious I needed to be about living.”

Recognizing the great power of sea moss through his 10-year health battle, the company website notes, The Transformation Factory now sells various sea moss gels in flavors dragon fruit, pineapple, mango, and strawberry banana.

Gibson pitched his company while on “Shark Tank” in 2022 and scored a $600,000 deal from guest judge Kevin Hart and investor Mark Cuban, as AFROTECH™ previously reported.

While Gibson says he has not actually signed off on the deal from the show, it has not stalled the company’s growth. Within the first hour of appearing on the show, The Transformation Factory made $500,000.

“When we were at ‘Shark Tank’ we were in a 1,500 square-foot facility so you can imagine we have like almost no space. We were 40,000 orders behind after ‘ Shark Tank,'” he said during an interview on investing podcast “Earn Your Leisure.” “I mean we’re watching it live and we made half a million that night within an hour after we aired, and it’s like you know they call it ‘The Oprah Effect.'”

The Transformation Factory’s momentum has only increased. In fact, it logged $16.5 million in revenue in 2023, according to Gibson, and nearly $37 million in the last three years. He projects the number will rise to at least $20 million by 2024 in light of the company’s newest product, sea moss gummies.

“This year, I predict no less than 20 [million] and the reason why, we didn’t have the gummies yet. We just launched these this year and they sold out within two months. So that brought in about $3 million on its own,” the entrepreneur said during the podcast. “T hen we’re also launching a sea moss skincare line for quarter four. We just got nominated for Oprah’s Favorite Things. Us being on that list, th is by far going to be our biggest holiday since we’ve been in business. I’m probably being modest by saying 20 [million].”