UWA's Own Mahkayla Young Excels in Marketing Program, Inspiring Local First-Generation Students

Mahkayla Young switched her major from athletic training to integrated marketing communications (IMC) at the University of West Alabama (UWA). Initially surprising her parents, Young excelled in her new field, which was unfamiliar to them. Her efforts were acknowledged when she received the IMC Dymond Award at the UWA College of Liberal Arts Honors Day in April. This award is named after Dymond Hannon and is given to a senior IMC student who demonstrates excellence in the program.

Young has achieved notable success in the IMC program, showing strong leadership skills. Greg Jones, chair of UWA’s Communication and Creative Arts program, and Dr. Amy Jones, Dean of the College of Liberal Arts, have both praised her leadership and her proactive approach to learning.

During her studies, Young worked on practical projects, such as designing a merchandise page for UWA’s Cahaba Biodiversity Center and leading a video project for an IMC Trivia Night. These projects showcased her ability to combine creativity with practical skills. She also participated in the Alabama Student Retention Council, focusing on keeping graduates in the state.

After switching from athletic training to IMC, Young has continued to pursue her interest in sports creatively. She plans to apply for internships with sports teams, showing her determination and versatility. Her journey illustrates the value of pursuing one's interests and adapting to new opportunities.

This article has been enhanced with AI assistance. Agree to access AI-generated content by clicking here, or opt for content with less AI influence here.