Local Schools Unveil New Visual Identities to Strengthen Community Ties

When Luci Coppola became the leader at Bridges Community Day High School and its Adult Transition Program (ATP), she noticed the lack of a strong visual identity. Unlike typical high schools, Bridges and ATP serve students with special needs and had not focused on branding. Coppola started a new branding strategy for both programs.

A branding committee was formed, including experienced teachers and staff. Their aim was to reflect the school's history and achievements in a new visual identity. They involved students in the process to ensure it represented the community. After thorough discussions and several votes, the committee selected 'Explorers' as ATP's mascot, representing the students' educational and community journey.

For the visual theme, a 'bridge' concept was chosen for Bridges, symbolizing the school's role in linking students with wider educational and community opportunities. Local designer Ryan Hayes, from Mission Viejo, was hired to create the designs. Hayes focused on the natural scenery of Capistrano for inspiration, avoiding common symbols.

Hayes designed modern, clean logos that connected thematically. ATP's logo featured a sun rising over green hills and the ocean, while Bridges' logo showed a sun rising over a bridge and the sea, highlighting the school's supportive mission.

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