USD to Lead Entrepreneurial Training: Great Plains I-Corps Cohort Begins June 13

The University of South Dakota (USD) will host the NSF I-Corps Great Plains Region Cohort from June 13 to July 18, 2024. This five-week, free hybrid course aims to assist teams in developing products and services that meet customer needs, covering the journey from lab to market. The course focuses on effective customer communication and understanding.

Participants will engage in lectures and apply best practices to improve their strategies for customer engagement. The curriculum is designed to help teams accurately represent customer perspectives, which is essential for attracting investors and partners.

Greg Bertsch, Ph.D., an assistant professor of innovation and entrepreneurship at the USD Beacom School of Business, will lead the course. His expertise will guide participants in designing products and services that cater to customer requirements.

The course is available both in-person at the USD GEAR Center in Sioux Falls and online via Zoom, providing flexibility for participants. Interested individuals must apply by May 30, 2024, to join the cohort.

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