Show Your Hilltopper Pride: New WKU Big Red Visa Debit Cards Available Now

Western Kentucky University (WKU) has partnered with U.S. Bank to offer a new College Visa® debit card featuring WKU's mascot, Big Red. Announced on May 12, 2024, this collaboration aims to boost WKU's brand visibility and strengthen its community ties.

The debit card is part of U.S. Bank's affinity card program, launched in 2020. It is the first Visa® affinity debit card for WKU and the eighth university-themed card in the program. The program has attracted over 64,000 clients who choose to display their school affiliation.

U.S. Bank operates a branch inside WKU's Downing Student Union, making it convenient for students, faculty, staff, and alumni to get their new debit cards. The cards are also available online through U.S. Bank's website and mobile app.

Jace Lux, WKU’s director of Media Relations, and Darren Woodruff, U.S. Bank’s district manager for West Kentucky, both praised the partnership. They noted the benefits it brings to the WKU community, including valuable financial tools and services. The Big Red-themed debit card represents U.S. Bank's commitment to WKU.

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