Western Apparel Brand Headed to Alpharetta

A Texas-born brand of boots, apparel and accessories plans to get a foothold in Alpharetta.

Tecovas is slated to open a second metro Atlanta store at Avalon later this year, Atlanta Business Chronicle first reported . The brand’s first Atlanta location is in Buckhead at the Shops Around Lenox.

“The fastest-growing Western brand in the world,” Tecovas was founded in Austin in 2015 with a line of men’s and women’s cowboy boots. The brand now also sells clothing, bags, leather goods and more. The boots are designed in Austin and made with partners in Leon, Mexico.

In addition to selling wares online, the company has 32 storefronts across the U.S., which the company describes as “a feast for the senses where you’ll find the warm smell of leather, a Texas-sized smile, and if you’re thirsty, a cold beverage to enjoy while you shop.”

The company expressed plans a few years ago to grow the brand by opening additional retail stores and adding new product lines.

Tecovas isn’t the only new retail store planned for Avalon, which is celebrating its 10th anniversary this year. Laguna Beach jewelry brand gorjana is set to open a storefront there this summer.

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