Las Vegas Welcomes the World's First Flashlight Experience Store

Olight, a brand dedicated to establishing itself as a global leader in premium flashlights, has unveiled the world's first flashlight experience store at Fashion Show Las Vegas.

To celebrate the occasion, the company also held a major product launch event along with a fan festival for its loyal customers.

Olight Fall Event 2024Photo byOlight Group Co.,Ltd

The store embraces an innovative digital retail model that seamlessly blends online and offline channels.

Utilizing advanced technologies such as cloud computing, big data, and the Internet of Things (IoT), Olight has developed an integrated system for warehousing, logistics, supply chain management, and retail operations.

This approach boosts operational efficiency and provides customers with the convenience of ordering online and picking up in-store, delivering a more streamlined and efficient shopping experience.

Olight Experience Store at Fashion Show Las VegasPhoto byOlight Group Co.,Ltd

"Olight has consistently focused on the U.S. market and achieved outstanding results online. We want our first experience store to not only showcase our products but also serve as a bridge between the online and offline, connecting our brand with our customers," said Mavis Xiao, CMO of Olight.

O-Fan Day was a fan festival where Olight expressed its gratitude to the O-Fans, whom the brand considers the driving force behind its growth.

The event featured a fan award ceremony, honoring those who made exceptional contributions to supporting and promoting the brand. More than 200 O-Fans joined the celebration, alongside Olight's management and R&D teams.

At the event, Olight introduced five new products: the Arkfeld Ultra, Baton Turbo, Perun 3, Sphere, and the Arkfeld Pro (Paw Edition).

The Arkfeld Ultra, crafted from a new aluminum material, stands out as one of the toughest and most scratch-resistant flashlights in the world.

The Olight Fall Event 2024 marked the brand's most significant event of the year. Committed to becoming a global leader in flashlights, Olight continues to push boundaries and break the mold.

This event showcased the brand's determination to revolutionize the flashlight industry through innovation and drive progress across the entire sector.