The Pickleball Boom: Why This Paddle Sport Is Winning Over a New Generation

Photo byLanna Apisukh for The Wall Street Journal

Pickleball is no longer just a quirky pastime; it’s becoming a nationwide sensation. From its humble beginnings in Bainbridge Island, Washington, in 1965, this sport has skyrocketed in popularity, with the Association of Pickleball Professionals (APP) estimating that 48.3 million Americans played pickleball in the previous year, representing nearly 19% of the adult population. This marks a remarkable 35% increase from the 36.5 million adults who played pickleball in August 2022. Once associated primarily with retirees, pickleball is now captivating younger generations, proving it’s much more than a fad.

Why Pickleball Is Taking Over

So, what’s driving the pickleball boom? For starters, the sport’s blend of tennis, badminton, and ping pong offers an inviting entry point for beginners. It’s easy to pick up, and the learning curve is gentle, making it accessible for players of all skill levels. In addition to that, the low cost of entry—paddles typically range from $100 to $200—is clearly why pickleball is appealing to those looking to try something new without a hefty investment.

The COVID-19 pandemic played a significant role in this surge. With traditional team sports on hold and social distancing becoming the norm, people sought pickleball to stay active while adhering to health guidelines. The sport’s outdoor nature and the fact that it can be played in pairs or singles made it a perfect choice for socially distant fun.

The New Wave of Pickleball Investment

Pickleball’s growth has not gone unnoticed. High-profile athletes like LeBron James, Tom Brady, and Kevin Durant are investing in professional pickleball teams, bringing more attention and legitimacy to the sport. This influx of star power has turned pickleball into one of the hottest sports investments, with team ownership available for those willing to invest in the low seven-figure range.

Corporate sponsors are also jumping on board. Big names like Holland America, Anheuser-Busch, Skechers, and Carvana have signed recent deals, further boosting the sport’s profile. This kind of support not only validates pickleball’s rising status but also helps to secure its place in the mainstream sports arena.

Pickleball Courts: From Local Parks to Major Investments

The popularity of pickleball is reshaping recreational spaces across the country. Traditional tennis courts are being repurposed for pickleball, and new facilities are springing up. For instance, the Santa Monica Tennis Center in Southern California recently invested $250,000 to create a dedicated pickleball facility. Meanwhile, real estate developers near Sarasota, Florida, have poured $180 million into a massive 15-court complex called The Pickleball Club, expected to attract around 600 members.

Emma Troxler (left) and Yael Yonah met while playing pickleball and started dating.Photo byStefano Giovannini

Pickleball: A Social Scene Like No Other

Beyond the court, pickleball is also making waves in the social scene. Forget swiping on dating apps—pickleball courts in cities like New York are becoming hot spots for meeting new people. The game’s structure, which often involves playing with strangers or rotating partners, fosters interaction and conversation. The sport’s casual and friendly atmosphere makes it easier to strike up a chat or even flirt, adding a unique social dimension to the game.

Navigating the Growing Pains

Despite its many benefits, pickleball is facing some growing pains as it continues to surge in popularity. The sport’s rapid expansion is particularly evident in the replacement of traditional tennis courts with pickleball courts. As public spaces once dedicated to tennis are converted to accommodate the growing demand for pickleball, the sport’s distinctive “pop, pop” sound has sparked increasing noise complaints. While part of the game, this noise is causing disruptions in some neighborhoods, leading to conflicts with residents. These issues highlight the challenges of balancing the sport’s rapid growth with community concerns, and efforts are underway to address these growing pains as pickleball evolves and settles into its new role in the urban landscape.

A Sport for All Ages

While pickleball is resonating with younger players, it remains a favorite among older generations as well. The Villages, Florida, a retirement community known for its extensive recreational facilities, has over 220 pickleball courts. This cross-generational appeal is one of the sport’s strongest attributes, making it an inclusive and engaging option for people of all ages.

Why Pickleball Matters

The rise of pickleball highlights a broader trend toward more accessible, affordable, and social sports. Its ability to unite people, regardless of their background or skill level, makes it a valuable addition to recreational activities. Whether you’re a seasoned athlete or someone just looking for a fun way to stay active, pickleball offers a welcoming and dynamic experience.

As pickleball continues to capture the imagination of players across the country, its future looks bright. With its blend of ease, affordability, and social appeal, this paddle sport is proving to be a game-changer for the modern age. So grab a paddle, hit the court, and join the pickleball revolution—a trend here to stay.