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Wednesday is National Cheeseburger Day: Here are some deals to relish
By By Jordan Valinsky, CNN,
3 hours ago
NEW YORK — Wednesday is National Cheeseburger Day, with some of the biggest chains offering some much-needed discounts amid consumer complaints about rising prices .
McDonald’s, the biggest company, is selling 50-cent double cheeseburgers when they’re ordered in its app – about 45 cents more than what the chain’s original hamburger cost in 1948. It’s part of company’s string of deals to kickstart slumping sales, including recently extending its popular $5 value meal until December.
Fast food has been a low-profit margin business with little customer loyalty. Chains have been unveiling big giveaways , typically tied to their mobile apps, to help drive business and develop more repeat customers.
And McDonald’s isn’t the only burger chain to offer deals. Wendy’s is selling a junior bacon cheeseburger for just one cent through Sept. 22, as long as you buy something else from the menu on its app. Also, Burger King is giving away a free cheeseburger as long as you buy something else that costs at least $1 through its app.
Smaller chains are offering similar deals, too. Jack in the Box is tossing in a “Jumbo Jack” cheeseburger with a $1 purchase on its app, and the Carl’s Jr. app is offering a half-priced double cheeseburger. White Castle is offering a buy one, get one deal on its Cheese Sliders in the app with the code “SAYCHEESE.”
Smashburger, which just unveiled a new logo and menu, is selling $5 cheeseburgers (which typically cost more than $7) with the code “BURGERDAY” on its app or in-store, as well as offering a vegetarian alternative. Plus, it’s giving a “bounce-back coupon” to anyone that orders the deal so customers can come back and get 50% off any burger or sandwich on a future visit.
Still, customers have turned their backs on fast food companies, shifting to casual dining chains like Applebee’s and Chili’s , which many customers believe offer more value.
So deals are particularly crucial to fast food companies at the moment to lure customers back.
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