SCHAUMBURG, Ill. — The third time was indeed the charm for the design team and owner Art Oestrike at Jackie O’s Brewery. The Athens company recently celebrated their victory for winning the fifth annual Colored by INX Can Design contest.
The Athens brewery also recently earned accolades when Stacker compiled a list of the highest-rated beers in Ohio using ratings from Beer Advocate.
The design entry for Mystic Mama West Coast Style IPA won the popular vote, determined by five independent judges and the public through INX International’s Facebook and LinkedIn social media pages.
“We are honored to receive this award. It speaks volumes to the amount of hard work and effort it takes from design, production, and implementation of all these wonderful skills,” said Oestrike. “This beautiful package celebrates the life of a wonderful woman whose life was cut too short, so it truly is an honor to work with such artistic and hard-working people.”
The woman he mentioned was his mother, Jackie Oestrike. Shortly before she passed away in 2006, Art bought a bar in Athens he later renamed Jackie O’s Brewpub. Now there are three Athens locations — Public House Restaurant, Uptown Brewpub, and their Taproom and Production Brewery — plus Jackie O’s on Fourth in Columbus.
Their design team’s breakthrough follows two prior contest entries. In 2021 they submitted a design created for Who Cooks For You, Jackie O’s signature Hazy Pale Ale. The next year it was for Sing to the Sun Hazy Indian Pale Ale. This year’s contest required designers to produce a commercial can design using at least one color from the INX Color Catalog before Jan. 1, 2024. Mystic Mama West Coast Style IPA became available in the market in January 2023, but is a core brand line extension that dates back to 2012.
“We were drawn to INX as the leader in metal decorating technology when we started amping up production of our canned products,” recalled Erica Mirth, Head of Design for Jackie O’s Brewery. “The INX Color Catalog provides our team with ample color options and ensures that the colors we select will be true to the swatches within the catalog. It has become an essential tool in our design.”
The design was a collaborative effort involving woodcut artist Bryn Perrott, whose studio is 150 miles from Athens in Morgantown, West Virginia. Art Oestrike said it was an easy decision to use Perrott’s artwork for the second rendition of the brewery’s core cans.
“In 2012, we set out to create a product line that stood out on the shelves like no other. When it became apparent to update those designs, we wanted to replace the individual characters with a to-scale design that filled the entirety of the can,” he explained. “Our team and Bryn developed a plan to update all our core cans with this methodology. Once it was presented to her, she went to work on the woodcuts and the new layout was formed.”
Stacker list of most popular beers in Ohio
Stacker recently compiled a list of the highest-rated beers in Ohio using ratings from BeerAdvocate.
Jackie O’s Brewpub received the following rankings in the top 50:
first place for Appervation
second place for Bourbon Barrell Oro Negro
fourth for Bourbon Barrel Champion Ground
eighth for Bourbon Barrel Black Maple
ninth for Dark Apparition
10th for Oro Negro
19th for XV Anniversary Stout
23rd for Appervation — Port Barrel-Aged
24th for Dark Apparition — Bourbon Barrel-Aged — Vanilla and Coffee Beans
25th for Dark Apparition — Bourbon Barrel-Aged
28th for Oil of Aphrodite — Extra Reserve
32nd for Cellar Cuvée
36th for Temple of Minerva
40th for Fire on the Coals
44th for Dynamo Hum
46th for Prodigality
48th for Endolith.
Most Popular
Comments / 0