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Endurance Training App TrainingPeaks Acquires IndieVelo
Athletes can access the beta version of the TrainingPeaks virtual indoor training platform for free through March 2025 TrainingPeaks, an app designed for endurance coaches and athletes, has acquired the virtual cycling platform IndieVelo, now rebranded as TrainingPeaks Virtual. The news follows TrainingPeaks’ recent launch of its Strength Workout Builder, which allows coaches to gain… The post Endurance Training App TrainingPeaks Acquires IndieVelo appeared first on Athletech News.
KZ Provisioning Scores Major Partner to Level Up Athlete Nutrition
Partnering with Aramark Sports & Entertainment will enable KZ Provisioning to expand its bespoke culinary services, fueling athletes’ performance and recovery with personalized, nutritious meals Consider it pro-level nourishment. Aramark, the food and beverage provider at stadiums and entertainment venues across North America, has partnered with the award-winning chef team behind KZ Provisioning to expand… The post KZ Provisioning Scores Major Partner to Level Up Athlete Nutrition appeared first on Athletech News.
Macrostax Brings Custom Nutrition to Gyms & Studios
With Macrostax, fitness brands can drive additional revenue by providing their members with customized nutrition plans As a gym owner or trainer, you get the question, “How should I fuel my body to hit my goals” multiple times per week. With the consumer shift from looking to simply be fit to seeking overall health and… The post Macrostax Brings Custom Nutrition to Gyms & Studios appeared first on Athletech News.
The Business of GLP-1s: Inside the New Weight Loss Drug Ecosystem
As weight loss drugs surge, here’s how telehealth companies and brick-and-mortar fitness giants are responding to the Ozempic era Weight loss medication has upended the diet industry and shows no signs of slowing down, with medication shortages only compounding the demand for GLP-1 drugs, which can help patients lose 15% or more of their body… The post The Business of GLP-1s: Inside the New Weight Loss Drug Ecosystem appeared first on Athletech News.
Centr Launches Premium Treadmills
The launch is Centr’s first foray into cardio equipment Centr, the fitness brand founded by Chris Hemsworth, is breaking into the cardio market with a brand-new treadmill line. Centr’s nine premium treadmills are built for both high performance and style. “This is a big moment for the Centr team. We’re seeing remarkable demand for cardio… The post Centr Launches Premium Treadmills appeared first on Athletech News.
DXFactor & EGYM Partner to Enhance Fitness Experience with AI Solutions
The partnership will enable fitness brands to enhance member engagement through customizable digital platforms DXFactor and EGYM have announced a strategic partnership to implement customizable digital platforms designed to improve member experiences. This collaboration aims to enhance operational efficiency and drive business growth for fitness brands. The partnership allows fitness operators to utilize more intuitive… The post DXFactor & EGYM Partner to Enhance Fitness Experience with AI Solutions appeared first on Athletech News.
Doctors Weigh In on the Longevity Boom
Athletech News speaks with three doctors to explore what truly promotes a long, healthy life People in the United States are more unhealthy than ever. Over 100 million Americans suffer from preventable chronic illness, and around 70 percent are overweight or obese, according to data from the U.S. government. Against this grim landscape, there’s some… The post Doctors Weigh In on the Longevity Boom appeared first on Athletech News.
Centr Launches Premium Treadmill Collection
Centr’s CEO says there’s been an incredible demand for cardio equipment—a call that the Chris Hemsworth-founded fitness brand is happy to answer with its collection of nine treadmills Chris Hemsworth-founded Centr has expanded into the cardio space with the launch of a new premium treadmill collection, catering to various fitness levels, space requirements, and budgets.… The post Centr Launches Premium Treadmill Collection appeared first on Athletech News.
TRX Pushes Into Rehab, Physical Therapy
The fitness equipment giant is adding new tools, education and content to highlight how its products can be used in injury-recovery settings As the “gym as a clinic” movement heats up, one of the fitness industry’s biggest brands is pushing into the rehabilitation and physical therapy spaces. TRX Training has added an online course and… The post TRX Pushes Into Rehab, Physical Therapy appeared first on Athletech News.
Gymlete and Accuro Partner to Bring Data and Gaming to a New Generation
Digital-native Gen Z and reluctant fitness newcomers can be challenging to acquire and retain, but a new partnership offers sophisticated analytics and immersive fitness games Next-gen wellness tech companies Gymlete and Accuro, health and performance measuring and tracking tech providers, have forged a new partnership that unites their software, performance-tracking, data and gaming capabilities. The… The post Gymlete and Accuro Partner to Bring Data and Gaming to a New Generation appeared first on Athletech News.
Crunch Partners with NBA’s James Harden for Texas Expansion
The LA Clippers player joins Cristiano Ronaldo and Dak Prescott as a Crunch franchise owner Crunch Fitness is opening three new facilities in Texas next winter under Crunch franchisee Harman Fitness and in partnership with James Harden, shooting guard for the LA Clippers. Harden joins soccer star and Bioniq investor Cristiano Ronaldo and Dallas Cowboys… The post Crunch Partners with NBA’s James Harden for Texas Expansion appeared first on Athletech News.
Keurig Dr Pepper Acquires Ghost for $1B+
The addition of Ghost to KPG’s portfolio targets Gen Z and their propensity for functional energy drinks, gaming, and music festivals Keurig Dr Pepper (KDP) has entered into a definitive agreement to acquire Ghost Lifestyle and Ghost Beverages LLC, a sports nutrition brand known for its attention-grabbing packaging and youth-centric flavor crossovers from Warheads, Cinnabon,… The post Keurig Dr Pepper Acquires Ghost for $1B+ appeared first on Athletech News.
Les Mills and Adidas Host Fitness Rave in Berlin
The international fitness brand showcased its new Les Mills Pilates at the experiential event as it appeals to Pilates-loving Gen Z Les Mills and Adidas teamed up for a two-day fitness rave this month, hosting over 3,000 attendees while showcasing the future of fitness. Live fitness events have been a key focus for the international… The post Les Mills and Adidas Host Fitness Rave in Berlin appeared first on Athletech News.
How to Stay Fit and Balanced During the Holiday Season
Here are some expert tips from Chuze Fitness’ senior fitness director on staying active and healthy during the holidays As the holiday season quickly approaches, so does the stress, holiday parties and high-calorie desserts. Even the most dedicated fitness and wellness fans can find it challenging to stay on track this time of year, but… The post How to Stay Fit and Balanced During the Holiday Season appeared first on Athletech News.
How D1 Training Became One of the Biggest Brands in Fitness
With 117 locations and counting, D1 Training has built a winning brand by recreating the atmosphere of a college football weight room When Will Bartholomew looks back at his storied college football career, his fondest memories aren’t of winning a national championship or sharing a backfield with NFL legend Peyton Manning. A member of the… The post How D1 Training Became One of the Biggest Brands in Fitness appeared first on Athletech News.
Why Whoop Added Step Count, According to CEO Will Ahmed
The wearables company’s new feature is a response to changing scientific trends and user demands Historically, Whoop did not have a step-tracking feature. Steps were viewed as a less precise indicator of overall health compared to other Whoop metrics like “Strain,” “Recovery” and “Stress.” However, this October, Whoop introduced Steps in response to scientific insights… The post Why Whoop Added Step Count, According to CEO Will Ahmed appeared first on Athletech News.
New Survey Reveals Demand for Pools at Fitness Centers
VivoAquatics data shows that over half of gym-goers value access to pools As fitness enthusiasts seek comprehensive amenities in their workout facilities, a new survey from VivoAquatics sheds light on a crucial feature: swimming pools. The data highlights that nearly 60% of gym-goers consider access to a pool a priority when choosing a fitness center,… The post New Survey Reveals Demand for Pools at Fitness Centers appeared first on Athletech News.
Product of the week: RUNN Smart Treadmill Sensor
As tech advances in the fitness world, gadgets that streamline our workouts are becoming more and more essential North Pole Engineering’s RUNN Smart Treadmill Sensor offers a powerful solution for anyone looking to turn their existing treadmill into a fully connected smart treadmill without the high price tag. With a price of $99.99, this innovative… The post Product of the week: RUNN Smart Treadmill Sensor appeared first on Athletech News.
Fly Fitness Charts Course for National Expansion by 2026
The multi-modality boutique fitness studio is on the hunt for franchisees in the Denver, Kansas City, and Minneapolis markets Fly Fitness Studios is soaring to new heights as it gears up for national expansion by 2026. The Nebraska-based boutique fitness brand is actively seeking entrepreneurs for the Denver, Kansas City, and Minneapolis markets. Members of… The post Fly Fitness Charts Course for National Expansion by 2026 appeared first on Athletech News.
Work Stress is #1 Threat to Employee Mental Wellness, Per Report
New findings from Wellhub’s State of Work-Life Wellness Report demonstrate Gen Z’s affinity for mental well-being and supportive practices Corporate wellness platform Wellhub (formerly Gympass) has discovered that work stress is the top threat to employee wellness, surpassing inflation woes, information overload, and AI-related anxiety. The corporate wellness platform surveyed 5,000 global employees between May… The post Work Stress is #1 Threat to Employee Mental Wellness, Per Report appeared first on Athletech News.
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