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UK Gym Taps Freemotion Fitness as Part of $10M Renovation
Kingsmead Pools & Fitness will open this autumn with a full suite of Freemotion equipment, including connected fitness content from iFIT With the U.K. fitness industry experiencing an increase in memberships and a market value that has risen 9.7% since 2023, one of the region’s sports and leisure management organizations has committed to delivering an “unrivaled”… The post UK Gym Taps Freemotion Fitness as Part of $10M Renovation appeared first on Athletech News.
Gym Visits Up in Q2 as EoS, Crunch Lead the Way
24 Hour Fitness, Life Time and Planet Fitness also saw sizable increases in foot traffic compared to last year while Orangetheory and LA fitness saw more modest increases If it seems like your gym is more crowded, it’s not your imagination. Gym visits in the U.S. remained elevated year-over-year in Q2, with high-value, low-price (HVLP)… The post Gym Visits Up in Q2 as EoS, Crunch Lead the Way appeared first on Athletech News.
Planet Fitness Price Hike Likely To Benefit Gym Industry, Analysts Say
The popular gym brand raised its base membership fee for the first time in nearly 30 years, a move that figures to set a new pricing floor for the industry amid inflationary pressures A new CEO and a membership price increase could rattle even the most confident of companies, but Planet Fitness, inching closer to… The post Planet Fitness Price Hike Likely To Benefit Gym Industry, Analysts Say appeared first on Athletech News.
Momence Aims To Make Running Ad Campaigns a Breeze for Fitness Brands
Momence Ads Manager helps gyms, studios and wellness centers launch ad campaigns without having to navigate confusing platforms or invest in a media agency What once took days – even months – of thinking, planning and execution may now only take a fraction of that time. Momence, a software provider for fitness studios, gyms and wellness centers,… The post Momence Aims To Make Running Ad Campaigns a Breeze for Fitness Brands appeared first on Athletech News.
How To Become the Top ‘Personal Trainer Near Me’
Dominate local search efforts and ensure you’re the first choice for nearby potential clients Today, being a personal trainer extends well beyond the four walls of the gym and into the world of online visibility. With the majority of people (potential clients) turning to Google to find “the best personal trainer near me,” standing out… The post How To Become the Top ‘Personal Trainer Near Me’ appeared first on Athletech News.
Milani Cosmetics Launches Makeup Collaboration With Top US Athletes
Team USA stars including Sabrina Ionescu are promoting Milani’s top-selling makeup spray ahead of the Paris Olympics Makeup is more than just an aesthetic choice. It can also be an athletic one. Ahead of this summer’s Olympic Games in Paris, Milani Cosmetics has launched a rebranding campaign for its well-known Make It Last Setting Spray and… The post Milani Cosmetics Launches Makeup Collaboration With Top US Athletes appeared first on Athletech News.
Sweat440 Flips the Script on Scheduling With Classes Every 10 Minutes
Offering a combination of cross-training, strength training and HIIT, Sweat440 is pioneering a new approach to class scheduling that’s proved beneficial for members and franchisees alike Sweat440 squeezed into the packed boutique fitness studio market in 2018 with a disruptive business model that puts a new spin on accessibility and flexibility. With classes starting every… The post Sweat440 Flips the Script on Scheduling With Classes Every 10 Minutes appeared first on Athletech News.
UBX Set for UAE Expansion as Middle East Fitness Market Heats Up
The Australian boxing fitness franchise sees big potential for the Middle East market, joining other brands in targeting the area UBX is the latest fitness brand to unveil its strategic expansion plans in the United Arab Emirates, which will see the boxing fitness franchise open 18 locations across the region, with initial sites planned for… The post UBX Set for UAE Expansion as Middle East Fitness Market Heats Up appeared first on Athletech News.
Talkspace, FlexIt Host Outdoor Fitness Classes for NYC Teens
In a bid to give Gen Z more wellness options, FlexIt’s certified personal trainers will lead 45-minute classes in an inclusive group fitness format School may be out for the summer, but Talkspace and FlexIt, aware that Gen Z has embraced fitness and wellness, have partnered to host #TeenTuesdays, a series of free outdoor fitness… The post Talkspace, FlexIt Host Outdoor Fitness Classes for NYC Teens appeared first on Athletech News.
Perspire Sauna Studio Embraces Contrast Therapy With ‘SNØ Shower’
The new device lets infrared sauna users partake in a 45-degree rain shower blast, combining hot and cold therapy in one place While the usage of infrared sauna and red-light therapy has increased, so too has an interest in contrast therapy. Perspire Sauna Studio is here to meet that need. Perspire’s latest device, dubbed the “SNØ… The post Perspire Sauna Studio Embraces Contrast Therapy With ‘SNØ Shower’ appeared first on Athletech News.
Aescape Robotic Massage Bed Enters Hotel Wellness
The AI-powered, fully automated massage system is poised to disrupt the labor-intensive spa industry Aescape, the first commercially available, automated AI massage experience, is now available at the Lotte New York Palace luxury hotel, bringing a new dimension to wellness travel. The robotic massage machine will be in the hotel’s ila Only Spa to deliver… The post Aescape Robotic Massage Bed Enters Hotel Wellness appeared first on Athletech News.
Hammer Strength Hits the Sweet Spot Between Innovation & Simplicity
Plate-loaded strength training isn’t going away anytime soon, argues Hammer Strength, but the equipment giant is making some tweaks to make it even more effective for users Hammer Strength isn’t cutting any corners with its approach to strength training — even with increased pressure from the modality’s increased demand. The equipment supplier keeps things simple,… The post Hammer Strength Hits the Sweet Spot Between Innovation & Simplicity appeared first on Athletech News.
Product of the Week: Garmin Venu 3 Boasts Long Battery Life, Serious Fitness Features
Garmin’s wearable has one of the best battery lives of any smartwatch on the market along with a suite of comprehensive health features All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission As the number of fitness… The post Product of the Week: Garmin Venu 3 Boasts Long Battery Life, Serious Fitness Features appeared first on Athletech News.
Les Mills Makes Corporate Wellness Push With GoJoe
A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand’s Gen Z commitment International fitness brand Les Mills has partnered with GoJoe, a London-based, corporate wellness-focused fitness app that secured £2.4 million ($3.1 million) in funding this month to fuel its expansion in the United States, United Kingdom… The post Les Mills Makes Corporate Wellness Push With GoJoe appeared first on Athletech News.
Club Pilates Grows in Germany Amid European Expansion
The world’s biggest Pilates brand is pursuing aggressive international expansion under parent company Xponential Fitness Club Pilates, the reformer Pilates concept with 1,000-plus studios open worldwide, is expanding in Germany and is eying additional growth in countries including the Netherlands and Austria. Four Club Pilates studios are slated to open this summer in Hamburg and… The post Club Pilates Grows in Germany Amid European Expansion appeared first on Athletech News.
The Bar Method Stakes Its Claim to Booming Longevity Space
Barre’s low-impact approach offers unique fitness benefits that are resonating with longevity-focused consumers, The Bar Method’s president Stephanie Schon tells ATN The Bar Method is in the middle of an exciting chapter, fueled by demand for accessible fitness that builds strength and flexibility, and promotes longevity. Acquired in 2019 by parent company Self Esteem Brands… The post The Bar Method Stakes Its Claim to Booming Longevity Space appeared first on Athletech News.
Fireside Chat: Xponential’s Sarah Luna on Digital Tech & B2B Partnerships
Luna, the President of Xponential Fitness, also discusses the brand’s recent acquisition of Lindora and its franchising strategy In this “Fireside Chat,” video, Sarah Luna, President of Xponential Fitness, the largest global franchisor of boutique fitness and wellness brands, joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s goals and strategies. Luna… The post Fireside Chat: Xponential’s Sarah Luna on Digital Tech & B2B Partnerships appeared first on Athletech News.
Unscripted: CorePower Yoga CEO Niki Leondakis on Culture & Entrepreneurship
Leondakis discusses the balance between passion and business in the fitness industry, including how to engrain culture within a company In the latest episode of Athletech News’ Unscripted podcast, Niki Leondakis, the CEO of CorePower Yoga, the United States’ largest yoga studio brand, joins co-hosts Edward Hertzman and Eric Malzone to discuss her shift into the… The post Unscripted: CorePower Yoga CEO Niki Leondakis on Culture & Entrepreneurship appeared first on Athletech News.
Fyzical Nears 600 Locations Amid Physical Therapy Franchise Growth
Fyzical Therapy & Balance Centers has significantly expanded its footprint in the past six months, driven by a spate of new franchise deals When it comes to physical therapy, Fyzical Therapy & Balance Centers has proved to be the fastest-growing franchise brand in the nation. Founded in 2012, Fyzical has nearly 600 locations in 46… The post Fyzical Nears 600 Locations Amid Physical Therapy Franchise Growth appeared first on Athletech News.
Harlo Launches Revolutionary Three-in-One Performance Drink
Combining electrolytes, creatine and collagen, Harlo’s new drink mix was designed to help people achieve peak performance in a convenient way From day to day, life can get much busier and more hectic than you might have expected. Whether it’s upholding professional commitments, prioritizing personal connections, or even simply attempting to physically and mentally take… The post Harlo Launches Revolutionary Three-in-One Performance Drink appeared first on Athletech News.
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