Liquid Death Elevates Employee Wellness With ClassPass

A corporate wellness partnership sparks a global solution for a diverse workforce

Nestled in the heart of Los Angeles, Liquid Death isn’t just another beverage company. Their irreverent branding and better-for-you drinks have made waves in the industry, but behind the scenes, they’re equally committed to nurturing a vibrant, healthy workplace culture. This commitment took a bold step forward when they realized their employee wellness benefits needed a serious refresh.

The beverage disruptor partnered with ClassPass to revolutionize its employee wellness program. Recognizing the diverse needs and preferences of its workforce, Liquid Death sought a solution that went beyond traditional gym memberships and offered a more inclusive and engaging approach to well-being.

A Survey Sparks Change

Liquid Death had always prioritized mental health benefits for their employees, but a company-wide survey revealed a desire for more diverse options. Employees wanted flexibility and choices that catered to their individual preferences and needs. Recognizing the importance of equity and making Liquid Death the best place to work for all, the company sought a solution that would resonate with their diverse workforce.

Their search led them to ClassPass, a global wellness platform offering a wide array of fitness classes, spa treatments and wellness experiences. The appeal of ClassPass lay in its global reach, ensuring that Liquid Death’s hybrid employees, dispersed across different locations, would have access to a vast range of options no matter where they were. Available in 30 countries across 5 continents, ClassPass is perfect for a “new way of work” where employees using ClassPass can access wellness almost anywhere.

“ClassPass makes it easy to travel and keep up my physical fitness, ” a Liquid Death employee noted. “Liquid Death offering it as a work perk has made it even more affordable and hassle-free to keep up my physical and mental health for a better work day.”

Additionally, ClassPass provided Liquid Death with communication tools tailored to different teams and demographics. This ensured that every employee, from creatives to operations, understood and could utilize the benefits to their fullest.

Employee Satisfaction Soars

Since introducing the ClassPass Corporate Wellness Program, Liquid Death has seen significant employee engagement. With a 63% enrollment rate, it’s clear that employees value and actively utilize the program. Yoga has emerged as the most popular activity, but the diversity of offerings means that individuals are finding ways to prioritize their well-being in ways that resonate most with them.

Lance Blair, senior benefits and employee engagement manager at Liquid Death, confirms the program’s success: “Employees love the fact that they can use their ClassPass credits for manicures and ‘me time’ as well as gym workouts.”

This diversity is a testament to Liquid Death’s commitment to providing a wellness program that caters to the varied needs of its employees.

Well-Being in Corporate Wellness

Gone are the traditional days of employee benefits. Today’s corporate wellness programs recognize that wellness means something different to everyone. Whether employees enjoy heart-pounding HIIT classes , a relaxing yoga flow, or prefer massages, ClassPass offers something for everyone. This aligns perfectly with the shift towards more personalized and flexible wellness solutions in the modern workplace.

And the solutions are quantifiable. Here’s how the ClassPass Corporate Program has directly helped organizations:

• 65% of employees say their overall well-being has improved after joining ClassPass.*
• 69% of employees report that ClassPass has had a positive impact on their work-life balance.*
• 82% of employees who have ClassPass as a benefit feel their employer cares about their health and well-being.*

These statistics underscore the significant positive impact of ClassPass on employee satisfaction and engagement, which impacts the bottom line.

While statistics paint a compelling picture, it’s the individual stories that highlight the true impact of the program. Employees have shared how ClassPass has empowered them to try new activities, prioritize self-care, and find balance in their lives.

Liquid Death’s investment in ClassPass is more than just a perk; it’s a strategic decision aligned with their values of individuality and a holistic approach to well-being. By prioritizing employee health and happiness, they’re fostering a workplace culture where individuals can thrive both personally and professionally.

Liquid Death’s success with ClassPass is just one example of how companies are rethinking employee wellness. The ClassPass Corporate Wellness Program gives employees access to various fitness studios, gyms, salons and spas. It’s uniquely tailored to cultivate a culture of wellness and engagement within workplaces and helps employees feel their best so they can perform their best — at work and beyond. ClassPass empowers employees to define how they want to take care of themselves with a wide array of options to support their physical and mental well-being.

“We know wellness means something different to everyone and the ClassPass Corporate Wellness Program equips employees with everything from serotonin-boosting workouts to stress-relieving meditation sessions,” said Cate Donovan, senior director of ClassPass Corporate. “We are excited to continue to give companies the opportunity to meet their employees where they’re at.”

To learn more about the ClassPass Corporate Wellness Program and its impact on employee well-being, visit classpass.com/corporate-wellness.

* Based on a 2023 global survey of active ClassPass Corporate users.

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