Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom

Elevate Health & Fitness Club has undergone an upgrade with Freemotion’s 22 Series

Freemotion Fitness, the commercial equipment division of iFIT, upgraded England’s Elevate Health & Fitness Club’s fitness hardware offerings, leading to a 15 percent increase in usage.

Located within Voco Hotel Reading, the fitness club’s revamp includes the latest from Freemotion’s 22 Series, including cardio favorites including Reflex treadmills, cross trainers and coach bikes. The upgrade also includes strength-training-focused adjustable benches, a half rack and cable crossover for guests and members.

Elevate Health & Fitness Club ‘s operations director, Paul Dickinson, noted the increased gym usage since Freemotion equipped the club with its leading fitness products.

“The top-of-the-line equipment has enhanced not only the gym’s look and feel but enhanced the way our guests and members interact with fitness – with exercisers appreciating the advanced cushioning technology on the treadmills and extensive on-demand workout library,” Dickinson said.

With Freemotion outfitting Elevate Health & Fitness Club, the gym has been able to increase its membership price to reflect its upgraded value, which includes Freemotion’s omnichannel approach.

“One of the unexpected benefits guests have mentioned is the availability of online workouts on their mobile devices, allowing them to continue their fitness journey beyond our four walls,” Dickinson continued. “These features keep our members and guests engaged, motivating them to come back for more.”

“We are delighted to be working with Voco Hotel, part of the IHG group globally,” Freemotion’s U.K. country manager Blake Fletcher remarked. “The impressive increase in gym usage and weekly visits is a testament to the amazing iFIT holistic platform that encourages gym users and guests to travel the world; across 120 different countries, and benefit from world-class coaching from an A-list line-up of trainers.”

Hotel Brands Respond to Fitness Surge

With the global wellness economy projected to reach a staggering $8.5 trillion by 2027, consumer enthusiasm for health, wellness and fitness reaching a fever pitch and hotels still the top choice for business travelers, hotel brands are gearing up for guests looking to remain active.

In recent months, Marriott’s resort in Dorado Beach has added yoga, pickleball and a forest trail for its guests, while its St. Regis Bahia Beach Resort offers trainer-guided fitness classes at its Athletic Club and recovery treatments at its spa. Other locations in St. Regis, Grace Bay and Grand Cayman have followed suit, adding slow cardio, muscle-recovery massage treatments and professional tennis and pickleball coaching.

Hyatt is also investing in fitness, having teamed with Peloton to add its signature fitness equipment to 800 of its properties and reward its World of Hyatt loyalty program members for using Peloton during their hotel stay, which can unlock special deals on Peloton equipment.

It’s not the first time Peloton has struck a deal with a hotel chain — last year, the former pandemic darling put its signature bikes at Hilton properties across the globe.

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