Crunch Franchisee CR Fitness Acquires New York Sports Club Gyms in Florida

CR Fitness, a force in the Southeast and Texas, operates 65 Crunch Fitness locations with plans to open 100 by 2026

CR Fitness, a leading Crunch Fitness franchise group, is expanding its empire, acquiring two New York Sports Club – Around the Clock locations in Fort Myers, Florida.

CR Fitness will rebrand the two NYSC clubs into Crunch Fitness locations – Crunch Six Mile and Crunch Boy Scout . The rebrand will include significant investment, outfitting the facilities with state-of-the-art equipment, group fitness offerings and Crunch’s famous HIIT Zone area.

“We are thrilled at the opportunity to invest millions of dollars into these gyms and transform them into the Crunch Fitness brand and model,” said CR Fitness CEO Tony Scrimale . “Members will have access to high-quality equipment, a variety of unique fitness classes, and exceptional trainers. We are ecstatic to continue our vision of growth and success for CR Fitness”

Led by Scrimale and a team of fitness industry vets, CR Fitness has become Crunch’s biggest franchisee by unit count , operating 65 locations across Florida, Georgia, North Carolina and Texas, with new locations planned for Tennessee and Arizona.

Backed by private equity firm North Castle Partners, CR Fitness is eyeing 100 Crunch gyms nationwide by 2026.

Crunch Fitness itself has become one of the world’s fastest-growing high-value, low-price (HVLP) gym chains, driven by a spate of well-capitalized franchise groups like CR Fitness. Recently, other Crunch franchise groups have received PE investment to expand their gym portfolios in regions including the Southeast , Midwest and Southwest .

As of early 2024, Crunch had around 2.5 million members across 460-plus gyms in the U.S. as well as Australia, Canada, Costa Rica, Portugal, Puerto Rico and Spain. Under CEO Jim Rowley , the brand is plotting further expansion both domestically and internationally .

The acquisition marks a downsizing for New York Sports Club, which last year announced plans to rebrand its gyms across the country under the singular “New York Sports Club” name, jettisoning regional monikers like Philadelphia Sports Clubs, Washington Sports Clubs and Around the Clock in Florida.

Current New York Sports Club – Around The Clock gym memberships will be automatically rolled over to Crunch Fitness when the Six Mile and Boy Scout locations open, CR Fitness said.

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