Hapana Raises $17 Million to Fuel Growth Across Fitness Markets

The fitness tech company plans to expand its global footprint and launch an upgraded platform with fresh capital.

Hapana, a software-as-a-service (SaaS) platform used by fitness brands worldwide, has raised $17 million in a funding round led by Australian venture capital firms OIF Ventures and Bailador. The funding will support Hapana’s plans to expand its presence in the Asia-Pacific (APAC) region and the United States, as well as the launch of its next-generation platform.

Founded in 2014, Hapana provides technology solutions that manage memberships, payments and customer loyalty for gyms, fitness studios and franchises. The company’s platform, used in 17 countries, operates as a white-label solution, allowing fitness brands to maintain their identity while utilizing Hapana’s features to improve operational efficiency.

Paul Wilson, co-founder and managing partner at Bailador, remarked on Hapana’s potential, stating, “Hapana has built a solid reputation in the fitness industry, and we believe the company is well-positioned to continue its growth in Australia and internationally.”

The platform is employed by several fitness brands, including Body Fit Training (BFT), KX Pilates, Gold’s Gym, and F45. Last year, over one million fitness club members used Hapana’s platform, with more than half a billion dollars in payments processed through the system.

This latest funding round follows Hapana’s 2023 investment from Riverside Acceleration Capital (RAC), which was aimed at expanding its sales and marketing teams as the company pursued growth in the U.S. market. With this funding round, Hapana aims to further develop its technology and expand its market reach, particularly focusing on supporting the growth of fitness brands in new markets.

Hapana CEO Jarron Aizen noted the importance of the funding for the company’s expansion efforts. “These funds will enable us to expand our go-to-market plans in the US and across the APAC region, facilitating the signing of more franchises and independent gyms,” Aizen said.

He added that the upcoming platform update would include enhanced features for large franchise fitness brands, offering greater visibility and control over their operations.

Kevin Wilson, Partner at OIF Ventures, commented on Hapana’s progress. “We have been closely following Hapana’s journey and are impressed with their execution and commitment to becoming a leading provider of fitness management software,” Wilson said. He expressed confidence that the new funding would help Hapana continue its growth.

The post Hapana Raises $17 Million to Fuel Growth Across Fitness Markets appeared first on Athletech News .