Crunch Fitness Appoints Molly Long as Chief Operating Officer

The former Chief Experience Officer brings her expertise in innovation and member experience to drive operational excellence and growth

Crunch Fitness has announced the appointment of Molly Long as its new Chief Operating Officer (COO), effective immediately. Long, who has served as Crunch’s Chief Experience Officer since 2023, will now take on expanded responsibilities supporting the company’s strategic growth initiatives.

Long brings a wealth of experience to her new role, having spent 14 years in leadership positions at both Crunch and 7-Eleven. Her tenure at Crunch has been marked by significant contributions to enhancing the member experience, including driving club innovation and redefining the entire member journey. Under her leadership, Crunch has seen improvements in member satisfaction and engagement, solidifying her reputation as a transformational leader within the organization.

“We are thrilled to appoint Molly as our new Chief Operating Officer,” said Jim Rowley, CEO of Crunch Fitness. “Her profound expertise, enthusiasm, and drive have been instrumental in elevating the Crunch brand. Molly is uniquely qualified to step into this role and further enhance our daily operations, support our franchise network, and contribute to Crunch’s long-term strategic goals.”

As COO, Long will be responsible for overseeing Crunch’s operational functions, ensuring the delivery of high-quality experiences to members, and leading initiatives that align with the company’s growth and vision. Her role will also involve close collaboration with franchise partners to strengthen Crunch’s market presence and expand its footprint.

Long expressed her enthusiasm for her new role, stating, “I am honored to step into the role of Chief Operating Officer and continue supporting the team as we forge ahead in the fitness space. I look forward to driving our day-to-day business objectives, partnering with our franchisees, and supporting our long-term growth strategies.”

This appointment comes at a pivotal time for Crunch Fitness, which recently celebrated its 35th anniversary and secured the top fitness spot in Entrepreneur’s Franchise 500® list. Long was also recently named a 2024 ATN Power Player.

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