Female Activewear Brand Teams Up With Fertility Experts For Collection Release

Despite women making up 60% of the market, athletic wear hasn’t always prioritized their unique needs

From too-tight sports bras to suffocating waistbands, it’s evident that athletic wear has often overlooked the specific needs of women, despite representing about 60% of activewear sales . Out of the hope of designing comfortable and practical activewear for women, the FemTech Collection was born.

Women’s athletic brand Sweaty Betty has paired up with Hertility , a fertility and hormone testing service aimed at revolutionizing reproductive healthcare. Together the female-led companies have created FemTech, an athletic clothing line designed by women, for women, to support the unique health phases of menstruation, pregnancy and menopause.

Founded in London in 1998 by Tamara Hill-Norton and her husband Simon, Sweaty Betty is an internationally-known fitness brand with a devoted female following. The brand offers hundreds of comfortable and flexible designs, allowing customers to shop by specific activities, such as  running, swimming, hiking or snowboarding.

Sweaty Betty’s diverse collections include the Power Collection, the Lifestyle Edit, and now, the FemTech line developed in collaboration with Hertility.

With many women feeling dismissed by the healthcare system, the founders of Hertility decided to create at-home hormone and fertility tests to empower women to take control of their health. Hertility offers comprehensive support for all stages of life, from mental health care and nutrition to fertility and endocrinology.

The FemTech line features science-backed designs tailored to help women navigate physiological changes such as pregnancy and menopause. Key pieces include the Leak Protect Power Leggings and Maternity Vest , both designed to offer comfort and support for changing bodies. With Hertility’s expertise, Sweaty Betty’s latest collection ensures that women can work out comfortably through every phase of life.

FemTech isn’t alone in advocating for for female-led research and products. Last week, Berlin-based fitness group RSP Group announced its focus on “female-only” fitness experiences , and businesswoman Michele Kang launched the Kynisca Innovation Hub , to expand research on women’s health. Now, with the FemTech collection, women have activewear for their ever-changing bodies and needs.

The collection includes three maternity designs, a T-shirt, and leak-proof and sweat-free leggings, available both in-store and online.

The post Female Activewear Brand Teams Up With Fertility Experts For Collection Release appeared first on Athletech News .