Zepp Health Partners with Wild.AI to Offer Women’s Wellness App

Amazfit will now use hormone and cycle tracking to help women unlock their potential

Zepp Health, a smart wearables and health technology, has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches. Starting with the Amazfit Active series , the collaboration will later extend to the brand’s other watches.

Wild.AI will provide insights on personalized readiness scores and training plans linked to each female user’s hormonal needs.

“By leveraging Wild.AI’s AI-driven insights, women can tailor their fitness routines to hormonal fluctuations by aligning exercise, diet and recovery practices with a personalized hormonal profile, accessible directly on their wrist,” Tanita Sandhu, global head of branding & corporate communications at Zepp Health Corporation told ATN.

“This makes it easier than ever for women to make informed decisions about their wellness, ultimately leading to better overall fitness outcomes and improved well-being.”

The app provides comprehensive health recommendations, from menstrual cycle tracking to support for 149+ types of birth control, perimenopause and menopause. Historically, pairing cycle tracking and fitness was unheard of in the world of wellness. Today, many major wearables brands provide such insights based on body temperature, user inputs and heart rate data.

“At Wild.AI, we’re committed to empowering women with innovative health technologies that embrace female physiology,” said Hélène Guillaume, founder and CEO of Wild.AI.

“Our app aggregates data from wearables and manual inputs to provide a female readiness score, guiding personalized training, nutrition, and recovery plans. This is the first-ever instance where the Wild.AI experience is accessible outside of the Wild.AI app.”

The Wild.AI mini app seeks to support women from menstruation through menopause, helping women adjust their training routines. “As women transition into perimenopause, they experience shifts in hormone levels that can affect everything from energy levels to muscle recovery and sleep quality,” Sandhu continued.

“Menopause brings about significant physiological changes, and our recommendations during this phase focus on maintaining muscle mass, bone density, and cardiovascular health, while also addressing the unique challenges that come with hormonal changes, such as weight management and mood fluctuations.”

The Amazfit Active smartwatch has a battery life of up to two weeks, and a 1.75” AMOLED display. The watches retail for as low as $99.99, attracting consumers who may not want to pay the high price points of other wearables.

The post Zepp Health Partners with Wild.AI to Offer Women’s Wellness App appeared first on Athletech News .