Power Plate Chosen for Love.Life’s New Flagship Wellness Club

Whole body vibration equipment will be central to group fitness classes in the new holistic health club

Power Plate® has been selected as the vibration training equipment of choice for Love.Life’s flagship Holistic Health and Wellness Club in El Segundo, California. Love.Life, founded by John Mackey, co-founder and former CEO of Whole Foods Market, along with former Whole Foods executives Walter Robb and Betsy Foster, is a new venture focusing on comprehensive, holistic health care.

Love.Life , a 45,000-square-foot facility located near a Whole Foods Market, evokes the familiar aesthetic of the popular health grocer, featuring signage with a background that mirrors Whole Foods’ signature kale green branding.

The partnership between Power Plate and Love.Life reflects a growing trend among wellness brands to integrate advanced technology into their offerings to enhance the overall health and fitness experience. This collaboration underscores the increasing importance of functional fitness tools that support diverse wellness practices.

The El Segundo facility, which opened last weekend, features a broad array of services including functional medicine, fitness and performance training, recovery treatments and spa services. Notably, the facility houses 14 Power Plates, which will be integral to the group classes designed around sports, performance and longevity.

Lee Hillman, CEO of Power Plate, emphasized the alignment between Power Plate’s mission and the holistic approach championed by Love.Life. “The Love.Life brand aligns perfectly with Power Plate’s tenet to holistically accelerate health, fitness and wellness to enhance quality of life at any age,” said Hillman. “We could not be more delighted to be a part of their mission to improve lives.”

For fitness professionals, the integration of Power Plate technology in such a prominent wellness setting reinforces the need to stay informed about emerging tools and techniques that can enhance client outcomes. As the wellness industry grows, partnerships like this could signal a broader shift towards more integrative and technology-enhanced approaches to fitness.

With Love.Life planning to expand its footprint, the relationship with Power Plate is expected to grow, potentially setting standards for how technology can be utilized in holistic health clubs across the industry.

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