ABC Fitness Names Maggie Lower As New CMO

Lower will bring over two decades of professional experience to the brand’s executive team

ABC Fitness has officially announced a new addition to its executive team. Marketing professional Maggie Lower will serve as its new chief marketing officer, effective immediately.

With over 20years of experience in the marketing industry, Lower now brings her vast career portfolio to ABC Fitness and aims to continue building up the fit tech brand. Lower has worked as chief marketing officer for several well-known companies, including Hootsuite and TrueBlue.

Lower will lead a 40-member marketing team, working to elevate ABC Fitness’ various platforms, such as ABC Ignite and ABC Trainerize , a personal workout training program.

“I am thrilled to join such a mission-driven organization that continues to be recognized for its culture, product innovation and commitment to the fitness and wellness industry, “ Lower said. “Ensuring fitness businesses continue to help people around the world live their best lives remains ABC Fitness’ singular focus and I look forward to bringing this powerful mission to life in new ways.”

In addition to her decades-long work in the marketing field, Lower also holds roles for several boards, such as SafePlace International and SimonData.

Bill Davis, CEO of ABC Fitness , commends Lower’s seasoned portfolio, saying he is eager for her to join the team.

“Maggie is an accomplished marketing leader with a tremendous background in scaling global technology brands in market,” David said. “I could not be more excited to welcome her to the ABC Fitness executive team as our next chief marketing officer and am excited to see how she will help shape our growing marketing capabilities.”

The previous chief marketing officer, Christine Kao, served in the role for 5 years.

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