Bringing the Outdoors Inside with Freemotion Fitness

Freemotion Fitness brings nature into your gym, studio or at-home fitness facility with its 22 SERIES and more

We’ve never been more aware of the mental and physical benefits that coincide with being outdoors. The fitness community is no exception to this — leading to an increased worldwide demand for exercise in natural environments.

Like countless other aspects of the fitness industry, the COVID-19 pandemic affected this trend, giving it an additional boost as people sought safe, open-air alternatives to indoor gyms. Sports & Fitness Industry Association (SFIA) shows that participation in outdoor activities like hiking, running and cycling surged during the pandemic and have maintained momentum since .

Market data also reflects this yearning for outdoor fitness with the 2023 ACSM Worldwide Survey of Fitness Trends ranking outdoor activities among the top fitness trends (number six), largely due to its wellness, mental health and physical benefits, along with nature’s general bliss.

But while popularity is widespread for outdoor access, accessibility remains limited. That’s where gyms and health clubs can step up and offer solutions that keep people feeling engaged and connected. Few, if any, do so better than Freemotion Fitness .

Freemotion Delivers Outdoor Settings

Freemotion fills the outdoor fitness void with its 22 SERIES, a line of cardio machines that allow members to experience stunning outdoor environments from the comfort of their local gyms and studios. Featuring 22-inch HD screens and with a Google Maps connection, these incline trainers, treadmills, indoor bikes, ellipticals, recumbent bikes and upright bikes enable users to immerse themselves in iFIT’s Global Workouts, which showcase breathtaking locations across all seven continents and 60+ countries.

This equipment integration with iFIT’s digital content platform essentially takes members all across the globe while remaining within the four walls of their home or studio. Training videos are professionally filmed in vivid locations and high-intensity classes are led by motivating coaches who could be one of the brand’s 200+ Olympic champions, celebrity trainers or other experts Freemotion has at its disposal.

From running on the beaches of Bora Bora and hiking through the Swiss Alps to cycling across the plains of Africa, there is something to match all tastes – and all within the confines of their gym. For example, a member or client can use the r22.9 Elliptical while watching iFIT coach and actor Graham McTavish scale the Scottish Highlands in a kilt, or run through the streets of Morocco with Hannah Eden on the Reflex Treadmill, to name just a few options.

“The iFIT Global Workouts offer an unparalleled variety of experiences,” says Mark Watterson, CEO of Freemotion Fitness. “Whether members are looking for high-intensity interval training, scenic runs, or challenging hikes, there is something for everyone.”

“The content is filmed in breathtaking locations, providing not just a workout, but an adventure,” he headed. “This immersive experience helps maintain motivation, making exercise more enjoyable and accessible.”

The 22 SERIES and iFIT’s Global Workouts Library integration not only grants users unmatched exercise experiences but also helps operators capitalize on the outdoor fitness boom. Doing so keeps members engaged, motivated and coming back for more.

“For gyms and health clubs, offering these experiences can be a game-changer,” said Watterson. “It not only enhances the member experience but also helps in retaining clients who crave variety and novelty in their workouts. With Freemotion and iFIT, gyms can tap into the global trend of outdoor fitness, offering members a unique selling point that sets them apart from competitors.”

Additional features of the 22 SERIES include auto-adjusting technology to make workouts more engaging and apply a real-life feel. Workouts are easily accessible as well with search options such as location, trainer, exercise type and more.

The Worldwide Effect

Efforts to establish these exotic outdoor settings have naturally taken the iFIT teams across the globe. This has, and promises to continue helping the brands innovate with intel and inspiration from new cultures.

“Our team has traveled and filmed the content all over the world with the goal of delivering workouts in a way that makes people feel like they’re there,” said Watterson. We’ve found with each new destination and each new culture, there’s always something exciting to learn or beautiful to see.”

While fitness remains the name of the game, Freemotion is also proud to help users go global in a variety of ways.

“Whether people look for jaw-dropping scenery, the inspiration for future vacations, or want to make their workout time fly by, we can promise three things: when using the 22 SERIES, our Global Workouts are always fun, always interesting, and always a good sweat,” Watterson concluded.

Check out the 22 SERIES and Freemotion’s other cardio equipment here .

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