The Business Case for Wellness: How LennarFit is Driving Corporate Success

Lennar and ABC Trainerize are setting a new standard for prioritizing employee well-being, offering a unique insight into how companies can leverage lessons from the fitness industry

With the average adult spending over 1,757 hours a year at work and as more people prioritize wellness in their daily lives, it’s become essential for companies to offer wellness options in some form.

The benefits are plentiful. From reducing healthcare costs to increasing productivity to enhanced recruitment and retention to a healthier culture overall, the wins on both sides are undeniable.

One company that seems to be doing it right is Lennar , a leading national commercial construction and homebuilding firm.

Working under the tenet that well-being is a key component of overall corporate success, Lennar aims to create a supportive environment that encourages physical, mental and emotional health among its 12,000+ associates across the U.S.

To that end, Lennar has forged a unique partnership with ABC Trainerize , demonstrating how businesses can learn from and collaborate with the fitness industry to prioritize employee well-being.

The result? LennarFit: an innovative, all-in-one app that offers personal training and health assessments to their employees.

“Lennar leadership believes that healthy associates are happy associates, and we know that the cornerstone of health is prevention,” said Dr. Pascal Goldschmidt, Lennar’s in-house private doctor and chief medical officer. “So, we introduced the LennarFit app to provide our associates a free, comprehensive and accessible solution for wellness.”

The app offers personalized workout plans, nutrition guidance and mental wellness resources, and includes features like activity tracking, goal setting and in-app messaging.

Fitness coaching and nutrition coaching are available from two in-house certified trainers, and the app can capture health data volunteered by associates to provide a more holistic view of each individual’s health journey.

Fit to Collaborate: A Wellness Partnership for the Ages

From the onset, Lennar targeted ABC Trainerize as their partner of choice for this collaboration.

With over 1.6 million clients, 400K personal trainers and 45K health and fitness businesses including Lifetime, Gold’s Gym, Anytime Fitness , the platform has truly flexed its muscle in the fitness industry and beyond.

Goldschmidt says Lennar chose ABC Trainerize because of the company’s expertise in creating customized wellness solutions and its innovative and user-friendly platform.

“What we love most about ABC Trainerize is how it allows us to continually create new things, meaning that we can keep associates’ interest longer and align with new trends in the health and wellness space as we move forward,” he says.

Goldschmidt explains that what makes ABC Trainerize unique is that associates have direct access to their coaches through the app, allowing them to communicate and ask questions anytime. If a medical issue arises, a doctor is also available via the app. Additionally, coaches can share messages to keep Associates engaged and motivated.

Healthy Outcomes

After just six months, 1,000 Lennar Associates from more than 300 US cities have embraced the app as a valuable resource for maintaining their health and wellbeing, totaling 1,700 sessions daily.

“The response and positive feedback have exceeded expectations,” says Goldschmidt. “Through the app, we are helping our Associates turn small steps into big leaps with nutrition and healthy lifestyle coaching.”

Goldschmidt explains that what employees like most about the app is the user-friendly interface, the challenges, the personalized workout plans and mental wellness resources.

Lennar has also observed a relative reduction in healthcare costs due to improved associate health and wellbeing, with fewer medical claims and lower insurance premiums.

“Since the app’s launch, Lennar has seen increased associate engagement in wellness activities and all of our health markers have been positively impacted,” he said.

The Catalysts of Change

When asked what these wins can be attributed to, Goldschmidt points to a few things.

“ABC Trainerize’s platform has enabled seamless integration of wellness resources and personalized support for associates,” he says. “The user-friendly interface and accessibility of the app have been crucial in achieving high engagement rates, delivering a unified experience for associates and letting them choose how they train and eat with flexible options.”

Both Lennar and ABC Trainerize teams believe this is a great example of how a collaboration of this sort can offer meaningful results for both companies and their employees.

“In the end, the collaboration and the app have helped to reduce insurance premiums, drive Associate retention, boost productivity, and empower personalized wellness programs,” said Goldschmidt. “This is more than we could have hoped for.”

The post The Business Case for Wellness: How LennarFit is Driving Corporate Success appeared first on Athletech News .