Wodify Software Adapts to Your Fitness Brand, Not the Other Way Around

Workflows, a new feature from Wodify, lets gym owners automate and integrate every part of their business, including client and lead management

Working with fitness software can at times be like trying to fit a round peg into a square hole. Business owners must adjust their operations and processes to fit the tech.

Wodify Workflows flips that script. As the first ‘low code’ platform in wellness technology, Wodify Workflow gives fitness owners the power to configure the tech the way they want so that it solves for how they want to run their business operations.

Workflows was recently launched as an Add-On Solution to Wodify Core – an all-in-one customer retention platform designed to help owners and operators manage operations and create unique member experiences that translate to retention and revenue.

Workflows gives gym owners the complete ability to automate & integrate every part of their business, improving client and lead retention seamlessly while eliminating lost leads, disengaged clients, and inefficient processes.

“In my years in the fitness industry, I’ve found that most gym owners know what they need to do to achieve better lead conversion and retention, they just can’t configure the tech to manage it well,” says Brendan Rice, CEO of Wodify . “Workflows unlocks that ability.”

Reach Your Clients At the Right Time, Every Time

Workflows is a powerful system that combines tech-enabled automation with human intervention. For example, when a new lead is created, they can be enrolled into a “new lead” workflow and the system is prompted to send a welcome email, create a task for a coach to call them, and send automated text messages.

Workflows can be created to facilitate everything from new leads to member milestones to setting a reminder that a client is injured and a trainer needs to create a recovery program. The workflows can be configured with the outreach steps and pace that are appropriate for the business and the intention.

Wodify users aren’t left on their own when it comes to configuration.

“We don’t expect gyms to be able to configure and customize the tech on their own,” said Rice. “We’ve curated a team of tech and fitness experts to help clients design solutions that fit their needs and then assist in configuring the software toward those solutions. We like to think of ourselves as the outsourced IT department for all of our customers.”

‘Recipes’ for Success

The platform also offers pre-built “Recipes,” with each recipe consisting of a set of triggers and actions including calls, automated emails, texts and more. A recipe could consist of two or three steps; as many as fifty or sixty steps might make up a one-year client nurturing program.

“We’ve created these recipes based on industry best practices and years of insights from our own data that we’ve acquired from working with thousands of gyms,” noted Rice.

Operators can essentially “turn on” these best-in-class pre-set marketing campaign Recipes and move on to focus on other areas of the business.

“The impetus behind Workflows is to give operators and owners the peace of mind that the workflows are always running in the background with a systemized and proven approach – an approach they’ve configured to fit the needs of their business.”

Rice gives an example of one nearly lost lead that was saved due to Workflow.

“A client recently had a lead that took a class and did not return. The lead fell off the radar. Three weeks later the lead responded and became a member. The follow-up that continued to prompt this person to come back would never have happened without Workflows.”

Supporting an Omnichannel Strategy

Rice says Workflows gives structure and support to any fitness brand’s omnichannel strategy.

“Workflows facilitates engagement outside of the gym walls by automating messages and creating tasks for follow-up outreach. It’s fully integrated to work with other applications.

Workflows also goes beyond the typical marketing automation tools by allowing owners and operators to automate any business process they can imagine.

When asked what operators and owners can expect to gain from Workflows, Rice points to several benefits:

“Operators will get time back in their day to spend on other areas of the business,” he says. “The proven lead nurturing and retention campaigns increase revenue. The tech also unlocks ideas and insights leading to more efficient and effective ways to run the business.”

“An operator may have always wanted to handle retention or follow-up a certain way but could not because the platform being used didn’t allow it. Workflows is fully customizable,” he adds.

Rice calls Workflows enterprise-grade technology that can be used by any brand – from a CrossFit or neighborhood gym to a franchise business with hundreds of locations.

“Everything we design helps any and every gym owner improve conversion, retention or optimize business efficiency,” Rice says. “Workflows plays across all three of these.”

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