How Kohr Method Used Momence Software To Transform Its Wellness Biz

Despite primarily serving members of an older age who are naturally less tech-savvy, Momence’s user-friendly interface has come in handy for Kohr and its clientele

It takes most boutique fitness and wellness brands years to achieve liftoff, though Kohr Method has reached the stratosphere in a fraction of that time, using software as its launchpad.

Kohr Method , a wellness studio focused on functional movement and nutrition programming for aging individuals, achieved some success out of the gates thanks to its robust offerings and low barrier to entry, boasting 80 active clients at the turn of the new year. However, the brand was looking for a boost coming into 2024, prompting a leap of faith.

After signing with Momence , a studio management software platform for boutique fitness and wellness businesses, it didn’t take long for Kohr Method to see results. Despite serving members of an older age who are naturally less tech-savvy, Momence’s user-friendly interface came in handy for Kohr and its clientele.

“I will be honest because of the older population we serve, I was nervous about the actual migration from our old software provider to Momence,” said Emily Seaman, Kohr Method Founder and CEO. “When we opened I personally sat down with almost every member to help them get set up on the old app, log in, show them how to book, and cancel classes. I was worried that I would be in for the same thing again when teaching members how to use Momence. But I didn’t have to. Momence is super user-friendly.”

The software upgrade was just as beneficial on the member acquisition side. Kohr Method sold a total of 43 introductory passes in 2023. After signing on with Momence, it nearly surpassed that in just one month, selling 42 in January of this year.

“It was completely unexpected for us to sell as many introductory passes in January as we did in all of last year after making the one simple change of moving from our old provider to Momence,” said Seaman. “Our classes were all becoming waitlisted from the new clients we were welcoming through our doors.”

We had to stop selling the introductory passes so that we could help everyone book into classes,” she adds.

When it came time for Kohr Method to shift its focus from merely selling introductory passes to converting potential new members into full-time ones, Momence was there to help again. The wellness studio has achieved a 50% conversion rate from intro passes to full memberships since the start of the new year.

A ‘One-Stop Shop’ for Business Owners

According to Seaman, Momence’s true value lies in its ability to handle all aspects of running a successful fitness or wellness studio.

“What makes Momence so unique is that it’s a one-stop shop for all your business needs in a single platform,” said Seaman. “Everything from marketing to sales, to operational functions to support your business. This means that the contact data is in a single system and you communicate with them in that same system too. It really is an all-in-one platform.”

By themselves, the emailing, texting, phone services, marketing automation platforms and CRMs that software brands provide can only accomplish so much. The lack of fluidity between those offerings leaves gaps in intel and halts efficiency. Momence fixes that, weaving them all together under one hub. This makes it possible to send hyper-segmented messages and responses to nurture a personalized member experience.

“When we think about other software solutions, they all choose a plug-and-play approach, rather than building something from the ground up to be truly consolidated in a single platform,” said Momence CEO Vojta Drmota. “This results in a disconnected solution where things like leads, tasks, members and more just fall through the cracks.”

Drmota added that when Seaman first approached Momence, she was worried about a “breakdown” in communication between her staff and prospective or current members.

“They were using a number of different platforms and some of the biggest, most problematic challenges they faced stemmed from the breakdown in communication in the member journey,” Drmota said. “After migrating to Momence, the breakdown was immediately resolved. Emily has shared on many occasions that prospective and current members’ communication has greatly increased and she could easily spend all day inside of the Momence inbox.”

The Power of Aligning With the Right Platform

Seaman also points to the importance of finding a software provider whose offerings are in sync with a brand’s current and future ambitions.

“All the time,” said Seaman when asked if she sees competitors go with the wrong software provider. “It’s super important to figure out how you want software to support your business. We wanted to choose a software solution that we could grow with as we grow as a business. Momence supports studios and gyms at all of the different stages of business growth, from a single (studio) to multi-location and franchise businesses.”

The software also establishes a domino effect, as it handles day-to-day tasks which then frees up owners to concentrate on big-picture decisions. This was a key goal of Seaman’s when she decided to own her own wellness business.

“My personal goal has been to work myself out of a job and to help lift others up as I go,” Seaman said. “The more I take off my plate, the more responsibility is given to our staff to empower them in lead instructor or management roles. The biggest gift (of Momence) to me has been getting my time back to work on the business.”

Seaman shared that before signing on with Momence, she needed to put in the hours equivalent to a full-time job tending to Kohr Method each day. Now, she finds herself working around five hours per week.

“We’ve designed Momence in a way to give them the tools to do business in a better, more efficient way than they would have been able to otherwise,” Drmota said. “As a result of the way the platform is designed, it has given studio and gym owners time back to work on the business as opposed to being stuck inside the day-to-day. Now they can get back to what they really love doing — the reason for becoming an owner in the first place.”

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