Tony Robbins’ Latest Venture is Luxury Longevity Resorts & Residences

The Estate is planning 15 hotels and residences by 2030 as well as a collection of urban longevity centers

Tony Robbins, renowned for his motivational speaking and coaching expertise, has ventured into his next endeavor: The Estate, a high-end hospitality residential ecosystem centered on AI, preventative medicine, and longevity.

The self-help expert has teamed up with global hotelier Sam Nazarian for the project, which includes musician and SBE partner Marc Anthony and international strategist Richard Attias. Earlier this year, Anthony and Magnus, his entertainment company, became equity partners in SBE’s existing properties, spanning restaurants, lounges, and clubs.

The Estate is planning 15 hotels and residences by 2030, the first of which will be found in Saint Kitts, the U.K., Trento in Northern Italy, and Montreux, Switzerland in 2026. Soon after, The Estate will arrive in Miami and GCC. The longevity and luxury lifestyle brand says residential sales for the Saint Kitts project will open in Q3 2025.

A 5-Star Longevity Experience

“High-quality preventative medicine has significantly enhanced my own life, and I’m thrilled to collaborate with Sam on launching The Estate,” Robbins said. “By meeting people where they are, we blend a five-star experience with some of the world’s leading experts and offerings in preventative diagnostics and longevity on a global scale.”

The Estate will offer resorts and a collection of urban preventative and longevity centers through a collaboration with Fountain Life, co-founded by Dr. Bill Kapp, for advanced therapeutics and functional medicine services.

“We are a team of market leaders working together to create premier health and wellness destinations that will empower individuals to take control of their health and extend their longevity,” said Dr. Kapp, a board-certified orthopedic surgeon.

Clients of The Estate can expect access to cutting-edge preventative diagnostics from Fountain Life, including advanced imaging, DEXA scans, blood tests, and more, as well as med spa treatments from Clinique La Prairie and sports and fitness programs curated by experts. Nutrition will also be a core focus of The Estate and will include the expertise of Michelin-starred and award-winning chefs.

Leading with Luxury

Beyond The Estate’s plans for luxury hotels and residential properties, ten urban longevity centers are slated for major markets — the first of which will be found at Century Plaza in Los Angeles.

Nazarian , who launched SLS Hotels in 2006 and has witnessed the evolution of the lifestyle industry, stated that The Estate will lead with luxury.

“In 2024, we are disrupting again by bringing together global market leaders, providing a platform for the best ideas to surface, and giving them scale,” he said. “We are not building medical hotels – we are building luxury hotels, residences, and urban clinics that are differentiated by a commitment to changing people’s lives. I have the honor of working with titans I have always admired who share the same vision. Tony, Marc, and Richard have led globally celebrated careers of excellence and inspiration, rooted in philanthropy and love, and I couldn’t be more proud to start this journey with them.”

The Wellness-Longevity Real Estate Boom

This year, wellness-focused real estate has seen considerable activity from New York City’s Extension Health, The Remedy Place, Continuum, The Well, and Dr. Frank Lipman’s Eleven Eleven Wellness Center. A bit further north in the Hudson region, The Ranch has settled into the East Coast as a structured health and wellness retreat. The brand had made a name for itself in Malibu with celebrities and wellness seekers. Canyon Ranch also launched a $20K longevity-centered program at its Tuscon Resort that begins in November.

Integrating luxury with longevity is an area Equinox has also mastered. Earlier this year, the lifestyle and fitness brand introduced a high-priced membership, Optimize by Equinox, which blends personal training and biomarker testing from Function Health .

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