C4 Energy to Host Investor Kevin Hart & Reveal New Energy Drink Collection

Energy drinks have become a staple for athletes and fitness consumers

C4 owner Nutrabolt is set to showcase its latest product innovations and host investor and comedian Kevin Hart at the upcoming National Association of Convenience Stores (NACS) show in Las Vegas .

The event will be held from October 8 to 10, featuring the energy drink brand’s new Frost collection. The new zero-sugar and synthetic dye-free drinks are offered in three flavors (Frost Bitten Citrus, Tropical Tundra Frost, and Cherry Bomb Frost) and come in a 16-ounce can that transitions from silver to blue to indicate that the drink is cold.

“The NACS Expo is always an exciting event for our team, but this year is particularly special as we unveil three delicious new flavors from C4 Ultimate Energy alongside groundbreaking, first-of-its-kind technology in the energy drink sector,” said Kyle Thomas, chief commercial officer.

C4 will also exhibit its C4 Performance Energy x Jolly Rancher energy drinks, available in Green Apple, Watermelon, and Blue Raspberry Jolly Rancher flavors.

As for the Frost launch, Thomas said the move confirms C4’s position as a trailblazer in terms of innovative flavors, collaborations, and product packaging.

“Our consumers are seeking healthier, performance-oriented beverages for active lifestyles, and we’re thrilled to present our latest innovations to our retail partners. We are confident, with this level of enthusiasm and excitement surrounding our portfolio, C4 Energy will be driving consumer traffic in-store all year!”

Hart can be found at the C4 booth on October 8 at 2 PM, joining C4 partner and Just-Train founder Ron Boss Everline for an informative conversation.

“I discovered C4 in 2018 through my good friend and workout inspiration, Boss, and my 5 AM workouts have never been the same, thanks to my gogo juice, aka, C4 Performance Energy,” Hart said. The entrepreneur and actor invested in Nutrabolt in 2021. “With my packed schedule managing family, business, and my health, it’s crucial I make the most of every hour. That’s why I rely on C4 Energy. Additionally, as an investor, it’s been extremely fulfilling to support the brand and witness its rapid growth.”

Among Hart’s many investments, the comedian has invested in longevity startup Function Health , Therabody, and more recently Alice , a line of mushroom chocolates for focus and deep sleep.

The global energy drinks market size is expected to increase at a compound annual growth rate of 7.9% from 2024 to 2030, according to Grand View Research, especially as drinks with caffeine, vitamins, and amino acids become increasingly popular with athletes and fitness enthusiasts.

Earlier this year, Nutrabolt acquired a 20% stake in Bloom Nutrition , a supplement brand founded by fitness and wellness influencer Mari Llewellyn .

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