Asheville Endurance Brands Band Together for Helene Relief Effort

Asheville’s Fuel Goods and Pressio are selling a limited-edition “Together We Rise” performance t-shirt, with 100% of the proceeds going to those impacted by Hurricane Helene

Fuel Goods, a sports nutrition brand, and sustainable apparel brand Pressio, are raising funds for those affected by Hurricane Helene.

Among the many affected in Asheville are bike-packing gear company Rockgeist Bikepack USA and local guides Asheville Adventure Company , both of which have temporarily closed in the aftermath of the storm.

An eco-friendly, limited-edition “Together We Rise” performance t-shirt, $28, is available for purchase, with 100% of the proceeds going towards local relief efforts for those impacted by Hurricane Helene. The t-shirt, designed by Ashlee Designs, is available in sizes XS to 3XL.

Fuel Goods also donates 10% of all its October sales to hurricane relief.

“I’m incredibly thankful that all our Fuel Goods team members are safe,” Fuel Goods CEO wrote in an open letter. “Our warehouse and office which sit close to those flooded rivers were, for the most part, spared. But just feet away, our neighbors lost everything. They’re digging through the mud to find whatever pieces remain of their lives.

In times like this, it’s hard to know where to start. My focus right now is twofold: guiding Fuel Goods through this disaster and using our resources to help our community in any way we can. It’s going to be a long road, but we’re focused on taking it one step at a time.”

The “Together We Rise” t-shirts are available here .

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