Gatorade Unveils Custom AI-Imagined Squeeze Bottles

Gatorade fans can now create one-of-a-kind Squeeze Bottles following the sport drink giant’s collaboration with Adobe Firefly

Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles.

The interactive experience begins on Gatorade iD, Gatorade’s free membership platform. Users can select free AI ideas to create a design or choose to type their own ideas into a search box (such as Pilates, weightlifting, basketball, etc.). Both options allow users to select a pattern “vibe” and a color palette. Users are given two free AI-inspired design generations for being a Gatorade iD member and will be charged 200 points for each subsequent bottle generation after their two complimentary credits.

“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” Adobe vice president Hannah Elsakr said. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”

Gatorade launched the free membership platform in January in tandem with the release of the Gatorade x DJ Khaled capsule collaboration, which included a DJ Khaled-personalized Gx Bottle, towel and a Jordan Brand pullover hoodie.

In addition to giving users acess to create customized GenAI Gatorade squeeze bottles, Gatorade iD provides users with access unlimited edition drops, discounts, free shipping offers and the ability to earn rewards and personalize equipment.

“Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next-level creative self-expression directly in athletes’ hands,” said Xavi Cortadellas, Gatorade’s senior director of marketing, athletic equipment. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand.”

AI-generated personalized Gatorade Squeeze Bottles can be created for $34.99.

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