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Athletech News
Whoop, Oura CEOs Eye Women’s Health, Data Optimization
As fitness wearables explode in popularity, both Will Ahmed and Tom Hale are bullish on tech’s ability to help women better understand their bodies This article is adapted from a version that originally appeared in ATN’s 2024 State of Fitness & Wellness 2024 report, available for download here The wearables space is hotter than ever: consumers… The post Whoop, Oura CEOs Eye Women’s Health, Data Optimization appeared first on Athletech News.
Why Water-Filled Punching Bags Are the Future of Boxing Fitness
Aqua Training Bags have become a staple in major boutique and big box gyms due to their durability and ease on people’s joints compared to traditional fabric or sand-filled bags Promountings, a leading boxing fitness equipment manufacturing company, prefers surf over turf. The brand recently acquired Aqua Training Bag, a global supplier of water-filled punching… The post Why Water-Filled Punching Bags Are the Future of Boxing Fitness appeared first on Athletech News.
Alo Moves To Launch VR Fitness App With Yoga, Pilates & Meditation
Available exclusively on Meta Quest 3, the app allows users to interact with 3D versions of popular fitness coaches Alo Moves, the digital content arm of athleisure brand Alo Yoga, is launching a virtual reality (VR) and mixed reality (MR) fitness app for Meta Quest 3 that will feature classes including yoga, Pilates, and meditation.… The post Alo Moves To Launch VR Fitness App With Yoga, Pilates & Meditation appeared first on Athletech News.
The Fit Guide Releases ‘Year One’ Boutique Fitness Industry Reports
Athletech News readers are eligible to receive 2 free reports, which contain key data on boutique fitness studios in cities across the world The Fit Guide (TFG) has released the first of its “Year One” fitness industry reports, which offer in-depth insights and 10,000 data points from the rating system’s anonymous visits to 250 of… The post The Fit Guide Releases ‘Year One’ Boutique Fitness Industry Reports appeared first on Athletech News.
Women’s Activewear Brand Terez Brings Color & Creativity to MLB Apparel
Designer Zara Terez Tisch is known for her vibrant and expressive designs; her collaboration with MLB is bringing new fashions to baseball and getting more women excited about sports fanwear Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB. Terez x MLB offers everything… The post Women’s Activewear Brand Terez Brings Color & Creativity to MLB Apparel appeared first on Athletech News.
CoupleyFit Wants To Change the Way Couples Approach Fitness & Wellness
Founded by husband-and-wife team De Anna and Kurt Mangum, CoupleyFit is at the forefront of a growing wellness movement Many couples struggle to prioritize their health and well-being, often finding it too difficult to establish and maintain a regular exercise routine. However, research suggests that couples who exercise together may be more successful. A recent… The post CoupleyFit Wants To Change the Way Couples Approach Fitness & Wellness appeared first on Athletech News.
FitBit Launches Gamified Fitness Watch for Kids
The new Fitbit Ace LTE provides parental control while encouraging young users to be active with rewards Fitbit, a wearable tech company that burst onto the scene in 2009 with a clip-on accelerometer gadget to track movement and calories, has now presented the ultimate solution for parents and caregivers: a connected smartwatch for kids ages… The post FitBit Launches Gamified Fitness Watch for Kids appeared first on Athletech News.
Birth Control App Natural Cycles Lands $55M as Tech Brands Eye Women’s Health
The FDA-cleared app is changing the game for women’s health, using an algorithm and temperature data to help women predict their fertility with greater accuracy Natural Cycles, a women’s health company behind the first DTC birth control app, has just closed a €50.8 million ($55 million) Series C funding round intended for new product development,… The post Birth Control App Natural Cycles Lands $55M as Tech Brands Eye Women’s Health appeared first on Athletech News.
Adam Thielen, Ryan Englebert Elevate Sports Training With ETS Performance
Thielen is among several NFL players to link up with ETS, which trains youth, college and professional athletes for sports and also life Pro Bowl wide receiver Adam Thielen is no stranger to the importance of proper training. As the Carolina Panther gears up for his 12th season in the NFL, Thielen is also spending… The post Adam Thielen, Ryan Englebert Elevate Sports Training With ETS Performance appeared first on Athletech News.
Planet Fitness Plans Refinancing To Manage Debt
The big box gym giant has nearly 20 million members amid strong growth for the HVLP gym segment but is facing some headwinds as new CEO Colleen Keating takes over Big-box gym giant Planet Fitness is looking toward a refinancing transaction that will see it issue $600 million in new securitized debt, which, subject to… The post Planet Fitness Plans Refinancing To Manage Debt appeared first on Athletech News.
TZ Collective Returns To Help Personal Trainers Grow Their Business
ABC Trainerize’s June 6 event will give personal trainers actionable strategies to increase client engagement and retention, featuring top experts and influencers TZ Collective, powered by ABC Fitness, has announced its speaker lineup for the upcoming virtual event Beat the Heat: How to Increase Client Engagement and Revenue This Summer, on Thursday, June 6. The… The post TZ Collective Returns To Help Personal Trainers Grow Their Business appeared first on Athletech News.
Product of the Week: Is Eight Sleep’s Pod 3 the Best Sleep Cooling System?
The Pod system from Eight Sleep is touted as the best way to cure night sweats and personalize temperature regulation for better sleep. ATN put the high-tech mattress topper to the test All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may… The post Product of the Week: Is Eight Sleep’s Pod 3 the Best Sleep Cooling System? appeared first on Athletech News.
Fitness Influencers Negatively Affect Mental Health, Research Suggests
Young adults who follow health influencers on Instagram may be physically healthier, but they’re more likely to be depressed and anxious, a new study finds Young adults who follow health and fitness influencers on Instagram engage in more vigorous exercise and consume more fruit and vegetables but also experience higher distress scores (depression, anxiety and… The post Fitness Influencers Negatively Affect Mental Health, Research Suggests appeared first on Athletech News.
California Staple Hot 8 Yoga To Open First New York Location
The hot yoga chain is headed for the Empire State after making a name for itself out west with 12 studios Hot 8 Yoga, a hot yoga brand with a 12-studio presence in California, is going coast to coast. The brand announced the launch of its next studio, set to open in New York City’s… The post California Staple Hot 8 Yoga To Open First New York Location appeared first on Athletech News.
Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions
Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content In this exclusive “Fireside Chat” interview, Brendan Rice, CEO of Wodify, a leading software provider for fitness brands, joins Athletech News Founder and CEO Edward Hertzman to discuss how gyms… The post Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions appeared first on Athletech News.
Springbok Analytics Adds Dr. Andy Galpin as It Scales 3D Muscle-Scanning Tech
Springbok, which uses AI to create 3D visualizations of MRI scans, already has partnerships with the NBA and the NFL’s Houston Texans Springbok Analytics, a muscle analytics company that uses artificial intelligence (AI) to improve athlete health and longevity by making MRIs available as 3D visualizations, is adding to its team. On Wednesday, Springbok announced… The post Springbok Analytics Adds Dr. Andy Galpin as It Scales 3D Muscle-Scanning Tech appeared first on Athletech News.
How Fitness Brands Can Attract & Retain Gen Z Talent
How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips As Gen Z enters the fitness industry workforce, their distinct perspectives on work-life balance and wellness are reshaping workplace culture. According to Qureos, an employment recruitment platform, Gen Z currently comprises 30% of the global… The post How Fitness Brands Can Attract & Retain Gen Z Talent appeared first on Athletech News.
For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness
The smart home gym company is using the wealth of data it’s amassed on human strength training outcomes to revolutionize how people work out The at-home fitness market has endured some seismic shifts in recent years. The post-pandemic adoption of hybrid fitness models and the lure of high-value, low-price (HVLP) gyms and community-focused boutique fitness… The post For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness appeared first on Athletech News.
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