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How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand
While Form was initially created to leverage Sami Clarke’s large social media following, it has evolved into a fitness brand capable of standing on its own with offerings including workout content, activewear and more Form was created in 2021 by Sami Clarke, a fitness influencer who gained a large and dedicated following for her Pilates-like… The post How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand appeared first on Athletech News.
Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns
The annual challenge coincides with the Health & Fitness Association’s upcoming trip to D.C. to advocate for the passage of the PHIT Act The fourth annual Congressional Physical Activity Challenge, organized by the Physical Activity Alliance (PAA) and Myzone, a fitness technology company and social platform known for its heart-rate tracking tech, is underway. The… The post Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns appeared first on Athletech News.
Xponential CEO Pleased With ‘Strong Start’ to ’24, Lindora Growth
The boutique fitness and wellness franchisor sees immense potential for its newest brand, which offers GLP-1s and holistic wellness services Xponential Fitness increased revenue by 12% in the first quarter of 2024 to $79.5 million, up from $70.7 million in the prior-year period, and is encouraged by the demand for Lindora, its most recent acquisition… The post Xponential CEO Pleased With ‘Strong Start’ to ’24, Lindora Growth appeared first on Athletech News.
ACE Names Industry Vet Cedric X. Bryant as New CEO
ACE’s former president and chief science officer, Bryant has been a key figure in the fitness org’s diversity, equity and inclusion initiative The American Council on Exercise (ACE), a non-profit education and certification provider for health coaches and exercise professionals, announced that Cedric X. Bryant, PhD, FACSM, will take over as CEO starting July 1. … The post ACE Names Industry Vet Cedric X. Bryant as New CEO appeared first on Athletech News.
Trainer Talks: Ami McMullen on the Power of Small Changes
Ami McMullen, a former dancer turned trainer, crafts personalized strategies to help clients overcome obstacles and achieve their goals Personal trainer Ami McMullen, owner of Studio Hustle in Louisville, has been transforming lives since 2005. Drawing on her own experiences with injury and setbacks, McMullen has developed an approach that emphasizes small, achievable goals and… The post Trainer Talks: Ami McMullen on the Power of Small Changes appeared first on Athletech News.
Burn Boot Camp Hits 400 Locations, Enters New States
The group fitness franchise is signing license agreements and awarding new territories at a rapid clip Burn Boot Camp has opened its 400th gym, expanding into Burlington, Massachusetts, as the female-led fitness franchise celebrates 12 years in business. It will be the sixth Burn Boot Camp location in Massachusetts, led by Jenny and Bernie Driscoll,… The post Burn Boot Camp Hits 400 Locations, Enters New States appeared first on Athletech News.
F45 Spotlights Franchisees With New Video Series, Launches Strava Collab
The Mark Wahlberg-backed functional fitness brand is giving its franchise partners time to shine, launching ‘Franchisee Day in the Life’ on YouTube F45 Training, the fitness brand known for group-based, functional workouts, is opening the curtains on its franchising experience. The brand just launched its ‘F45 Training Franchisee Day in the Life’ video series, offering… The post F45 Spotlights Franchisees With New Video Series, Launches Strava Collab appeared first on Athletech News.
Xplor Launches Funding Arm for Fitness Studios
Xplor Capital, a new fintech solution, makes it easier for small-sized fitness and wellness businesses to access growth capital Xplor Technologies has established Xplor Capital, a fintech arm designed to provide small businesses, including those in the fitness and wellness space, with easier access to capital. The new financing solution provides companies that use Xplor’s… The post Xplor Launches Funding Arm for Fitness Studios appeared first on Athletech News.
Garmin Sees 40% Increase in Fitness Revenue as Wearables Boom
As wearables expand beyond merely tracking steps, Garmin is investing heavily in the space with new devices and features Garmin has reported a 40% revenue increase to $343 million in its fitness category during Q1 of 2024, setting a new first-quarter record that the tech company says was led by strong demand for advanced wearables.… The post Garmin Sees 40% Increase in Fitness Revenue as Wearables Boom appeared first on Athletech News.
Peloton CEO Barry McCarthy Exits Amid New Round of Layoffs
One year after a massive rebrand that hasn’t yet gone according to plan, the connected fitness giant is now on the hunt for a new leader The search is underway for Peloton’s third CEO following news that Barry McCarthy is stepping down and will transition to a strategic advisor role through the remainder of the… The post Peloton CEO Barry McCarthy Exits Amid New Round of Layoffs appeared first on Athletech News.
iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach
As hybrid fitness becomes the industry standard post-pandemic, iFIT’s artificial intelligence-powered digital coach can serve as a key tool in gyms’ quest to engage and retain members Freemotion is getting a major boost as it looks to make hybrid fitness the standard at gyms worldwide. The commercial equipment brand has long embraced its relationship with… The post iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach appeared first on Athletech News.
Product of the Week: Can a Viome Test Revolutionize Your Gut Health?
With Viome’s Full Body Intelligence test, users get a comprehensive report on their gut microbiome along with food and supplement recommendations to improve gut health All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Viome offers an… The post Product of the Week: Can a Viome Test Revolutionize Your Gut Health? appeared first on Athletech News.
Fitness SF Taps InsideTracker for Lab Tests as Gyms Embrace Health
The era of personalized health is here. Fitness SF is making biomarker testing available as a membership option The gym is quickly becoming a proactive healthcare space, and getting lab work may soon become as natural as grabbing a post-workout smoothie. Fitness SF, a family-owned group of eight health clubs in the Bay Area, is… The post Fitness SF Taps InsideTracker for Lab Tests as Gyms Embrace Health appeared first on Athletech News.
Crunch Fitness Hires Former Xponential Exec in International Expansion Move
Crunch already has gyms in Canada, Spain, Portugal and Australia. With John Kersh on board, the gym franchise plans to ramp up its global ambitions Crunch Fitness, the rapidly growing gym franchise with over 460 locations and 2.5 million members, is gearing up for international expansion. The brand has appointed John Kersh, the former chief… The post Crunch Fitness Hires Former Xponential Exec in International Expansion Move appeared first on Athletech News.
Life Time CEO Touts ‘Over-Performance’ in Membership Growth
Even with an average monthly membership of almost $190, the luxury club operator is seeing waitlists and sky-high retention numbers Life Time continues to see historic levels of member retention and engagement, and the company plans to raise its full-year revenue and Adjusted EBITDA guidance, although shares of LTH fell in response to Wednesday’s Q1… The post Life Time CEO Touts ‘Over-Performance’ in Membership Growth appeared first on Athletech News.
Pvolve, Jennifer Aniston Drop Equipment Bundle, Workout Collection
The fast-growing functional fitness brand is nearing the one-year anniversary of its groundbreaking partnership with the A-list celeb All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Pvolve has launched an exclusive fitness bundle and workout calendar… The post Pvolve, Jennifer Aniston Drop Equipment Bundle, Workout Collection appeared first on Athletech News.
Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection
The rucking gear brand is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into sportswear Goruck has partnered with six-time CrossFit Games Champion Tia-Clair Toomey, who is preparing to compete for her seventh title this August. Toomey is also a celebrated Olympic weightlifter and had an unmatched streak… The post Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection appeared first on Athletech News.
US Private Equity Firm Buys Iberian Powerhouse VivaGym
As Europe’s fitness market surges, Providence Equity Partners believes VivaGym has significant growth potential in Spain, Portugal and elsewhere Rhode Island-based Providence Equity Partners is acquiring VivaGym Group, a budget-friendly Iberian gym operator with over 100 clubs and 315,000 members in Spain and Portugal. The deal is expected to close before the end of the… The post US Private Equity Firm Buys Iberian Powerhouse VivaGym appeared first on Athletech News.
Vibes Music Gives Personal Trainers Access to Songs From Top Artists
The new platform enables fitness professionals to use authentic tracks from popular artists such as Taylor Swift and Drake Vibes Music has launched a new fitness music app, becoming the first to offer licensed music from original artists tailored for fitness professionals. This new platform gives personal trainers and fitness coaches the ability to use… The post Vibes Music Gives Personal Trainers Access to Songs From Top Artists appeared first on Athletech News.
Whoop Sets Sights on Middle East Fitness Wearable Market
The Boston-based wearable tech brand has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region Whoop has strengthened its C-suite in preparation for continued global expansion while expanding its reach into new markets, including the Middle East and Southeast Asia. The human performance brand and maker of fitness wearables, valued at… The post Whoop Sets Sights on Middle East Fitness Wearable Market appeared first on Athletech News.
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