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Whoop Sets Sights on Middle East Fitness Wearable Market
The Boston-based wearable tech brand has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region Whoop has strengthened its C-suite in preparation for continued global expansion while expanding its reach into new markets, including the Middle East and Southeast Asia. The human performance brand and maker of fitness wearables, valued at… The post Whoop Sets Sights on Middle East Fitness Wearable Market appeared first on Athletech News.
Physical Fitness Linked to Long-Lasting Mental Health Benefits for Kids
New studies suggest that children and teens who are more physically active not only see immediate improvements in their mental health, but that those beneficial effects last into adulthood Two new studies underscore the beneficial effects that physical fitness has on mental health in children and adolescents – and its long-term impact into adulthood. While… The post Physical Fitness Linked to Long-Lasting Mental Health Benefits for Kids appeared first on Athletech News.
Dr. Frank Lipman, a Functional Medicine Pioneer, Is All-In on Longevity
An esteemed physician and New York Times Bestselling author on aging, Dr. Lipman has shifted the concentration of his decades-old practice in New York City to focus specifically on longevity medicine In the health and wellness space, trends and buzzwords come and go with the seasons. Longevity, however, is here to stay. Longevity – essentially… The post Dr. Frank Lipman, a Functional Medicine Pioneer, Is All-In on Longevity appeared first on Athletech News.
Myzone Ecosystem Now Available on Smartwatches
In response to consumer demand, Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches Heart-monitoring technology pioneer Myzone has been an integral part of the fitness industry for fourteen years, helping clubs foster strong communities, friendly competition, a sense of accomplishment and a connected fitness… The post Myzone Ecosystem Now Available on Smartwatches appeared first on Athletech News.
Barry’s Mulling Sale as It Eyes Global Expansion
The HIIT-focused fitness brand has major growth ambitions in the U.S. and abroad. It may soon have a new owner to drive those plans Barry’s is evaluating strategic options that include a potential sale, according to a report that cited an anonymous spokesperson for the boutique fitness brand. The popular HIIT brand set under signature… The post Barry’s Mulling Sale as It Eyes Global Expansion appeared first on Athletech News.
The PHIT Act: A Win-Win for American Health & Wellness
If passed, the PHIT Act would allow Americans to unlock pre-tax health savings and spending accounts (HSA/FSA) to pay for fitness expenses including gym memberships and equipment Adam Zeitsiff has been in the global fitness industry for almost two decades and is currently Chief Information Officer at LA Fitness. He is also Chair of the… The post The PHIT Act: A Win-Win for American Health & Wellness appeared first on Athletech News.
Dr. Jennifer Ashton Leaves ‘GMA’ To Start Women’s Wellness Brand
ABC’s chief medical correspondent has launched Ajenda as a free science-backed, weekly newsletter that covers women’s health. Brick-and-mortar locations are also in the works ABC’s chief medical correspondent and ‘GMA3’ co-host Dr. Jennifer Ashton is parting ways with the network that has been her home since 2012 to devote her full attention to Ajenda, a… The post Dr. Jennifer Ashton Leaves ‘GMA’ To Start Women’s Wellness Brand appeared first on Athletech News.
Studio Pilates Grows US Footprint, Hits 100 Global Locations
The tech-forward Pilates franchise is planning an additional 55 locations across Australia, London, Toronto, Orange County and Nashville Pilates brands continue to experience massive growth, with Australian-born Studio Pilates International the latest to hit a new milestone, opening its 100th location this week in Chanhassen, Minnesota. Founded by high school sweethearts Jade and Tanya Winter… The post Studio Pilates Grows US Footprint, Hits 100 Global Locations appeared first on Athletech News.
Anne Mahlum Is ‘Very Bullish’ on Longevity, Alcohol-Free Wellness
The Solidcore founder spoke exclusively to ATN about her investment strategy, including her embrace of the growing ‘mocktail’ movement Anne Mahlum is always ahead of the curve, and her latest investment in Virginia-based herbal medicine brand Apothékary could indicate the next big thing in the booming wellness space. The self-made millionaire and philanthropist founded Solidcore… The post Anne Mahlum Is ‘Very Bullish’ on Longevity, Alcohol-Free Wellness appeared first on Athletech News.
Gamification, Financial Rewards Drive Workout Motivation, Study Shows
The new research could have important implications for fitness brands looking to motivate more people to get moving Gamified, point-earning strategies and small financial incentives can encourage increased physical activity, especially when the two are combined, according to new research. An 18-month study presented this month at the American College of Cardiology’s Annual Scientific Session… The post Gamification, Financial Rewards Drive Workout Motivation, Study Shows appeared first on Athletech News.
Founder of Club Pilates Launches Second Franchise Brand in Red Light Method
Allison Beardsley’s personal experience with the transformative effects of red light therapy while recovering from COVID-19 inspired her to create the fast-growing wellness franchise Red Light Method, spearheaded by Allison Beardsley, stands out in the wellness industry with its unique approach to red light therapy and its franchising ethos. Red Light Method fully embraces red… The post Founder of Club Pilates Launches Second Franchise Brand in Red Light Method appeared first on Athletech News.
Headspace Launches Mental Health Coaching, Therapy To Follow
The wellness platform’s text-based coaching service serves as a “here and now” alternative to traditional therapy Headspace has made a bold move in the mental health space, launching a one-on-one text-based subscription service with a mental health coach to help users tackle the pain points of everyday life. The meditation and mental health platform says… The post Headspace Launches Mental Health Coaching, Therapy To Follow appeared first on Athletech News.
Why Eating the Right Foods Is Critical for Mental Health
Eating a nutritious, balanced diet is a vital but often-overlooked part of the mental health equation Signe Svanfeldt is the Lead Nutritionist at Lifesum, a highly popular healthy eating platform. Poor mental health has major economic implications, costing the U.S. economy $193.2 billion and the global economy $1 trillion when considering factors such as lost… The post Why Eating the Right Foods Is Critical for Mental Health appeared first on Athletech News.
Anytime Fitness Drives Revenue With Personal Training Tech
A multi-unit Anytime franchise owner credits AF’s SmartCoaching feature as a key revenue and member engagement driver at his 13 clubs Andrew Breton, a multi-unit Anytime Fitness franchisee with 13 clubs in Connecticut, points to advanced technology as propelling his clubs’ success, with tech-supported personal training programs accounting for about 50% of revenue and driving… The post Anytime Fitness Drives Revenue With Personal Training Tech appeared first on Athletech News.
ISSA Names New CEO, Eyes Wellness Expansion
Warren Heffelfinger’s vision includes curriculum expansion, strategic partnerships and digital transformation to help the fitness certification organization reach 100 million people by 2030 The International Sports Sciences Association (ISSA) has hired Warren Heffelfinger as its new CEO as the organization gears up for its next phase of growth in education for fitness, wellness and health… The post ISSA Names New CEO, Eyes Wellness Expansion appeared first on Athletech News.
How Fitness Franchise Brands Can Win the Global Expansion Game
Fitness franchises should be operating as if they want to expand globally from the jump, even if they can’t right away, argues Jarron Aizen, CEO of software platform Hapana As the fitness franchise space heats up, many brands have their eyes set on expansion. Choosing the right software provider is an essential — but often… The post How Fitness Franchise Brands Can Win the Global Expansion Game appeared first on Athletech News.
Product of the Week: Are Bioniq Personalized Supplements Worth It?
The nutrition brand uses blood tests and algorithms to develop uber-personalized supplements, but are they worth a high price tag? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Bioniq was founded in 2019 by Vadim Fedotov,… The post Product of the Week: Are Bioniq Personalized Supplements Worth It? appeared first on Athletech News.
Stages Cycling Conducts Mass Layoffs Amid Market Downturn, Per Report
Indoor cycling brands face an uphill battle with demand for the modality slowing post-pandemic Stages Cycling, an indoor and outdoor cycling brand that supplies some of the biggest brands in fitness, has reportedly laid off its staff last week and may soon cease operations as it contends with decreased demand, cash flow and supply chain… The post Stages Cycling Conducts Mass Layoffs Amid Market Downturn, Per Report appeared first on Athletech News.
CEO Corner: Snap Fitness’ Ty Menzies on International Franchise Expansion
Menzies led a full-scale rebrand of Snap Fitness, positioning the 24/7 gym franchise for expansion across North America, Europa and Asia Ty Menzies effectively took over as global CEO of Snap Fitness and parent company Lift Brands right when the pandemic hit in March 2020. Despite running an entire global gym operation from his kitchen… The post CEO Corner: Snap Fitness’ Ty Menzies on International Franchise Expansion appeared first on Athletech News.
Gen Z, Millennials Willing To Spend on Wellness
A new Lifesum report demonstrates that the under-40 crowd is increasingly willing to cut back on perks like Netflix in favor of healthy food Gen Z and Millennial consumers are prepared to scale back on non-essentials such as Netflix in favor of spending their hard-earned dollars on healthy food, according to new research from Lifesum,… The post Gen Z, Millennials Willing To Spend on Wellness appeared first on Athletech News.
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