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Former Coke, Pepsi Execs Raise $4M for Clean Energy Drink Brand KEY
KEY, an energy drink that trades sugar and caffeine for ketones, will be available online and at select retailers in New York and LA A refreshing addition is on the way for consumers seeking more balanced alternatives to coffee and traditional energy drinks. Hailing from rival soft drink brands PepsiCo and Coca-Cola, Tekla Back and… The post Former Coke, Pepsi Execs Raise $4M for Clean Energy Drink Brand KEY appeared first on Athletech News.
Franchisees Embrace Lindora, Xponential’s New Metabolic Health Brand
Lindora’s early franchise partners include former tech product specialists, consulting firm partners, entrepreneurs, CEOs and founders, a testament to the booming metabolic health and weight loss markets As the world’s largest boutique fitness and wellness franchisor, Xponential Fitness is no stranger to promising new business ventures in the health sector. The brand’s latest and most… The post Franchisees Embrace Lindora, Xponential’s New Metabolic Health Brand appeared first on Athletech News.
Blink Fitness Invests Millions in Its Top Gyms Amid Membership Growth
Blink has been attracting new members in key demographics under president Guy Harkless, who took the reins of the Equinox-owned franchise in late 2023 Blink Fitness is undergoing a renaissance. With a newly announced, multimillion-dollar investment in its most heavily trafficked gym locations and the launch of a certified personal trainer program, the NYC-based fitness… The post Blink Fitness Invests Millions in Its Top Gyms Amid Membership Growth appeared first on Athletech News.
Health & Fitness Association Gears Up for 2024 Fly-In on Capitol Hill
Over two days in early May, fitness leaders will engage lawmakers on the industry’s importance to the nation’s health and economy The Health & Fitness Association, formerly known as IHRSA, is hosting its annual Fly-In and Advocacy Summit May 7-8 in Washington, D.C., where fitness leaders and executives will work to make the industry’s voice… The post Health & Fitness Association Gears Up for 2024 Fly-In on Capitol Hill appeared first on Athletech News.
F45 Launches FS8, a Pilates-Yoga Hybrid Set for Global Expansion
FS8’s launch comes as global demand spikes for Pilates, strength training and holistic wellness modalities Unique as it may be, the combination of Pilates, yoga and tone is on its way to becoming a more common workout modality across the globe. FS8, a science-backed fitness brand owned by F45 Training, announced the opening of its… The post F45 Launches FS8, a Pilates-Yoga Hybrid Set for Global Expansion appeared first on Athletech News.
Gen Z Supports Gender-Segregated Gym Spaces, Survey Finds
A new poll reveals that most Gen-Zers are cool with male or female-only sections in gyms and fitness facilities More than half of Gen Z consumers are on board with gender segregation in the gym, according to a survey of 1,500 U.S. adults. The poll, conducted for Newsweek by Redfield & Wilton Strategies, asked participants… The post Gen Z Supports Gender-Segregated Gym Spaces, Survey Finds appeared first on Athletech News.
Nike Lays Off 740 Workers as Activewear Brands Struggle
The activewear space may look dreary, but the Swoosh is encouraged by increased consumer interest in health and fitness Nike is laying off approximately 740 employees at its Beaverton, Oregon, headquarters, part of the sportswear giant’s three-year cost-cutting plan to save $2 billion following weakened sales. The cuts will impact employees at One Bowerman Drive… The post Nike Lays Off 740 Workers as Activewear Brands Struggle appeared first on Athletech News.
Next Health Eyes 150 Longevity Clinics by 2027
The Los Angeles-based franchise has sold 50 territories just this month amid the wellness and longevity boom Next Health, a Los Angeles-based health optimization and longevity center that established a franchise system last year, is already seeing the fruits of its labor, with plans to open 150-plus locations by the end of 2027. The longevity… The post Next Health Eyes 150 Longevity Clinics by 2027 appeared first on Athletech News.
ClubReady Is the Ultimate Companion for Fitness Brands Looking To Expand
ClubReady’s “All in One” solution works with fitness brands as they scale, making it the perfect solution for big-name franchises as well as single studios eyeing growth There’s no “must be this tall to ride” sign outside ClubReady’s doors. The web-based fitness management platform, founded in 2009, helps grow all gyms of the future, whether… The post ClubReady Is the Ultimate Companion for Fitness Brands Looking To Expand appeared first on Athletech News.
Amped Fitness Launches Luxury Gym With Classic Florida Architecture
Fountains, statues and an espresso bar await members at Amped’s Signature location, a departure from the gym chain’s normal HVLP offerings Amped Fitness, an amenity-reach high-value, low-price (HVLP) gym chain, is opening a West Palm Beach location this month with a premium feel that honors the vibrant arts scene for which the Florida city is… The post Amped Fitness Launches Luxury Gym With Classic Florida Architecture appeared first on Athletech News.
US Has World’s Largest Wellness Economy, Valued at $1.8T
America far outpaces every other nation when it comes to monetizing well-being, accounting for nearly one-third of the entire global wellness economy, according to a new report The United States has the largest wellness economy in the world by quite some margin, coming in at a value of $1.8 trillion, according to a new report… The post US Has World’s Largest Wellness Economy, Valued at $1.8T appeared first on Athletech News.
Pickleball Franchises Cash In on High Demand
Demand for pickleball courts and related services, such as lessons and clinics, continues to grow on a global scale Pickleball franchises are cashing in on the pickleball craze, following an eye-opening report last year that identified a $900 million investment required to support pickleball’s massive boom with courts and other infrastructure needs. The addictive sport… The post Pickleball Franchises Cash In on High Demand appeared first on Athletech News.
How FitOn Is Using Digital Content To Solve the Nation’s Health Crisis
FitOn is using the ubiquity of smartphones for good, helping 15 million members get healthier with engaging fitness and wellness content streamed to their mobile devices These days, it’s impossible to find someone without a phone or smart device glued to their hands. However, along with the popularization of digital tools, obesity and diabetes rates… The post How FitOn Is Using Digital Content To Solve the Nation’s Health Crisis appeared first on Athletech News.
Xplor Enters UK Boutique Fitness Market, Eyes More Expansion
Xplor’s Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond Xplor Mariana Tek, the boutique fitness software platform from Xplor Technologies, is officially going overseas, making its services available in the United Kingdom for the first time. The move comes as interest in boutique… The post Xplor Enters UK Boutique Fitness Market, Eyes More Expansion appeared first on Athletech News.
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
ATN spoke with Crunch’s chief marketing officer about the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns A new marketing strategy by Crunch Fitness is making fitness enthusiasts erupt with laughter, which can actually burn calories — an effective way to jump-start a health and fitness regimen at the ‘No Judgments Gym.’ At the… The post Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z appeared first on Athletech News.
European Gyms See Record Revenues, Strong Membership Growth
European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead Europe is experiencing a fitness boom, with health and fitness center revenue and membership numbers topping pre-pandemic levels and 100 million European gym members predicted by 2030, according to a new report from EuropeActive and Deloitte.… The post European Gyms See Record Revenues, Strong Membership Growth appeared first on Athletech News.
KUIU Expands International Marketing Reach With ESW
The outdoor performance brand has a DTC presence in 37 international markets, with plans to enter South America KUIU’s taste for adventure and exploration is visible both in its product line and corporate strategy. The outdoor performance brand, known for its hunting gear and apparel, has renewed its partnership with ESW, a leading direct-to-consumer ecommerce… The post KUIU Expands International Marketing Reach With ESW appeared first on Athletech News.
How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community
Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club Model and fitness influencer Reneé Noe began running just four years ago during the pandemic. Inspired by her now-husband, who was training for an ultra-marathon, Noe began running short distances and gradually built up… The post How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community appeared first on Athletech News.
With New President, BFT Eyes Massive Growth in North America
Duncan Cork, a franchising expert and one of the execs behind F45’s rapid expansion in the US, will look to turn BFT into a household name in North America’s boutique fitness scene Xponential Fitness has been clear about its intentions to leverage Body Fit Training’s global presence and turn it into a household name in… The post With New President, BFT Eyes Massive Growth in North America appeared first on Athletech News.
Product of the Week: Is Supernatural the Best VR Fitness App?
Those looking to add a little magic to their workouts should look no further than Supernatural, available on the Meta Quest All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission After two years in development, virtual reality… The post Product of the Week: Is Supernatural the Best VR Fitness App? appeared first on Athletech News.
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