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EuropeActive Welcomes New CEO, Elects Board Members
Kai Troll will lead Europe’s top non-profit health and fitness organization into its “next great chapter” following strong 2023 results EuropeActive, the leading not-for-profit for promoting fitness, physical activity and healthy living in Europe, officially introduced Kai Troll as its new CEO and provided the results of its General Assembly election. The key appointments were… The post EuropeActive Welcomes New CEO, Elects Board Members appeared first on Athletech News.
Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training
Brands like Solidcore are championing the benefits of HILIT, which combines HIIT’s efficiency with a low-impact focus, reducing wear and tear The popularity of high-intensity interval training (HIIT) has held steady, its sustained time in the spotlight surprising some, but people want and need more options. This is where high-intensity low-impact training (HILIT or HILI)… The post Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training appeared first on Athletech News.
Xponential Fitness Loses Pair of Execs, Adds to Lindora Team
While its international head and digital platform president are departing, Xponential added some executive firepower to its new wellness brand Xponential Fitness has lost a pair of longtime executives, although the boutique fitness and wellness franchisor has fortified the leadership team behind Lindora as it plans to scale the metabolic health brand it recently acquired.… The post Xponential Fitness Loses Pair of Execs, Adds to Lindora Team appeared first on Athletech News.
F45 Eyes Booming Wellness & Recovery Market To Drive Growth
The fitness franchise has launched wellness brands like FS8 and Vaura Pilates. It’s also planning to embrace recovery as a complement to its core HIIT offerings F45 Training’s turnaround under new CEO Tom Dowd has been something to behold over the past few months. New and exciting programs from the brand have brought members everywhere… The post F45 Eyes Booming Wellness & Recovery Market To Drive Growth appeared first on Athletech News.
Product of the Week: Is the Future App the Future of Personal Training?
Future is a virtual personal training app with a twist: a real person on the other side of the screen All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission As the connected fitness space figures out its… The post Product of the Week: Is the Future App the Future of Personal Training? appeared first on Athletech News.
Pvolve, HigherDose Partner on Mindfulness Classes
The fitness brand has teamed up with the at-home wellness tech company to offer three new rest and recovery-focused classes Pvolve has partnered with HigherDose to bring rest and recovery-focused classes to its platform. In addition to its in-person studio presence, the omni-channel fitness brand offers over 1,300 on-demand and streaming workouts, which will now… The post Pvolve, HigherDose Partner on Mindfulness Classes appeared first on Athletech News.
CEO Corner: How Amy Neary Grew Prime IV Hydration & Wellness
Neary’s fast-growing IV therapy franchise opened its 100th location at the end of 2023 and could have up to 750 units by the end of 2027 The best businesses are forged out of a healthy mix of inspiration, execution and adaptability. Amy Neary, founder and CEO of Prime IV Hydration & Wellness, has used all… The post CEO Corner: How Amy Neary Grew Prime IV Hydration & Wellness appeared first on Athletech News.
Myzone Hires New CEO Amid International Push
Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone Myzone, the fitness technology company and social platform known for its heart-rate tracking tech, has hired Jay Worthy as group CEO as it eyes international growth. The move comes six months after… The post Myzone Hires New CEO Amid International Push appeared first on Athletech News.
Biolinq Raises $58M for Color-Coded Wearable Glucose Sensor
The “barely there” wearable touts a color-changing interface for quick glucose insights without the need for a secondary device Health tech companies zeroing in on metabolic health advancements continue to score investors as they look to make it easier than ever for consumers to assess metabolic insights. Biolinq, a wearable biosensor maker, just closed a… The post Biolinq Raises $58M for Color-Coded Wearable Glucose Sensor appeared first on Athletech News.
Athletic Cosmetic Company Bets Big on Sports Makeup
Founded by a beauty industry vet and a pro tennis player, the startup creates sweat-resistant cosmetic products for active women In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder of… The post Athletic Cosmetic Company Bets Big on Sports Makeup appeared first on Athletech News.
Volt Athletics Acquires Zama Health, Adding Mental Wellness Layer
The AI-powered training app will integrate Zama Health as its own service within the Volt ecosystem Volt Athletics, an AI-powered performance training platform, has made a significant step into the world of holistic wellness, adding a mental health component following its acquisition of Zama Health. The deal sees Zama Health founder and CEO Brendan Sullivan… The post Volt Athletics Acquires Zama Health, Adding Mental Wellness Layer appeared first on Athletech News.
Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace In the latest episode of Athletech News’ Unscripted podcast, Equinox vice president of strategic partnerships and business development Julia Klim joins co-hosts Edward Hertzman and Eric Malzone to discuss her… The post Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity appeared first on Athletech News.
LA GOLF Is Revolutionizing Golf Equipment With New Tech
Founded by Reed Dickens, the former CEO of Marucci Sports, LA GOLF has already collaborated with ambassadors like Dustin Johnson and Bryson Dechambeau Golf equipment has seen remarkable developments over the past few years, but only through a select few major companies dominating the market. LA GOLF is here to change all of that. The… The post LA GOLF Is Revolutionizing Golf Equipment With New Tech appeared first on Athletech News.
American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market
At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month American Home Fitness has become the latest victim of the post-pandemic at-home fitness slump, with the privately held fitness retail company filing for Chapter 11 bankruptcy in a consolidation effort. It’s become a familiar scenario for troubled… The post American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market appeared first on Athletech News.
Pilates Is Everywhere From Studios to ‘Saturday Night Live’
The late-night comedy show devoted a sketch to the boutique fitness modality as it booms in popularity across the U.S. Saturday Night Live, known for its topical takes on modern culture, poked fun at the cult-like Pilates craze and sticky socks this past weekend in a skit featuring comedian Kristen Wiig as a horrifyingly intense… The post Pilates Is Everywhere From Studios to ‘Saturday Night Live’ appeared first on Athletech News.
ABC Trainerize, Wrkout Support Personal Trainers in Earning Passive Income
The partnership gives fitness professionals the ability to monetize their expertise by recommending products to clients In an effort to provide additional support to personal trainers, ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals. The partnership offers trainers a pathway to recommend various fitness-related… The post ABC Trainerize, Wrkout Support Personal Trainers in Earning Passive Income appeared first on Athletech News.
Life Fitness Pushes Gamified, Tech-Forward Group Training
The equipment giant is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software Life Fitness is taking the next step in its push into functional training. The equipment giant is partnering with Pavigym, a provider of fitness flooring and interactive solutions, to enhance its LFX small group training spaces… The post Life Fitness Pushes Gamified, Tech-Forward Group Training appeared first on Athletech News.
3DLook Launches AI Body-Scanning Tech for Fitness Apps
With the API, fitness brands can improve engagement by offering members a more in-depth look at their health than body weight readings Some of the most advanced technology in fitness and wellness will soon be a click or a tap away. 3DLook, a leader in AI-based mobile body scanning solutions, announced the launch of FitXpress… The post 3DLook Launches AI Body-Scanning Tech for Fitness Apps appeared first on Athletech News.
The HIIT Revolution? Fitness Modality Tapped for Serious Growth
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029 Those in the yoga, Pilates and Barre business have reason to celebrate as the leading modalities in boutique fitness, but high-intensity interval training (HIIT) is shaping up to be quite a lucrative opportunity in the near… The post The HIIT Revolution? Fitness Modality Tapped for Serious Growth appeared first on Athletech News.
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