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Investors Bullish on Planet Fitness Despite Controversy
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z Planet Fitness may be the latest company to face calls for a boycott but the high-value, low-price (HVLP) gym chain is taking it in stride, as some financial analysts suggest that… The post Investors Bullish on Planet Fitness Despite Controversy appeared first on Athletech News.
Infinity, Beyond Fitness, Adds Industry Vets to Franchising Team
The Miami-based wellness brand has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo Infinity, beyond fitness, a wellness brand that combines training, nutrition and recovery, is getting stronger at the top as it eyes franchise expansion. The Miami-based brand has added former YogaSix CEO Peter Barbaresi and Row House… The post Infinity, Beyond Fitness, Adds Industry Vets to Franchising Team appeared first on Athletech News.
Trainer Talks: Darian Parker’s Blueprint for a Healthier Future
Darian Parker, PhD, discusses how personal trainers can make a meaningful impact through mentorship, relationship-building and self-care Darian Parker, PhD, NSCA-CPT and owner of Parker Personal Trainer, is a testament to the integration of behavior modification principles and technological advancements. With a doctorate in sports education leadership emphasizing behavior modification, Parker has been at the… The post Trainer Talks: Darian Parker’s Blueprint for a Healthier Future appeared first on Athletech News.
Momentous’ Erica Good Pushes for Female Representation in Sports Performance
Good, the co-founder of supplement brand Momentous, is working to ensure women are better represented in athletic performance studies Erica Good, the co-founder and chief operating officer of fast-growing supplement and sports nutrition brand Momentous, is looking to change the narrative about women and human performance. When co-founding Amp Human, a human performance company that… The post Momentous’ Erica Good Pushes for Female Representation in Sports Performance appeared first on Athletech News.
F45 Teams With Dr. B To Offer HSA/FSA Savings for Members
F45 members who work out to prevent or treat a medical condition may be eligible to pay for classes using pre-tax HSA/FSA funds F45 Training, the Mark Wahlberg-backed functional fitness franchise, has partnered with New York-based telehealth platform Dr. B so its members can access their Health Savings Accounts (HSA) and Flex Savings Accounts (FSA)… The post F45 Teams With Dr. B To Offer HSA/FSA Savings for Members appeared first on Athletech News.
Burn Boot Camp Embraces Its Role as Female-Led Fitness Brand
Morgan Kline and Amber Burke are leading the group fitness franchise to new heights as Burn eyes the ambitious goal of opening 10,000 units It is no surprise to learn that Burn Boot Camp, a national fitness franchise emphasizing the power of connection and community, was founded by husband and wife team Devan and Morgan… The post Burn Boot Camp Embraces Its Role as Female-Led Fitness Brand appeared first on Athletech News.
These Female CEOs Are Changing the Face of Boutique Fitness
The heads of Pvolve, TREMBLE, RE/GEN Method and BODYBAR Pilates share their perspectives on being a leader in fitness and wellness As Athletech News takes a look at Women in Charge this month, it’s clear that the boutique fitness industry is privileged to have many females at the helm. These female founders are pioneering innovation,… The post These Female CEOs Are Changing the Face of Boutique Fitness appeared first on Athletech News.
The 5 Wellness Products You Need for Spring
ATN spotlights several wellness products you should consider adding to your arsenal as the weather warms up All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission While it may not feel like it in some parts of… The post The 5 Wellness Products You Need for Spring appeared first on Athletech News.
Nourish Raises $35M To Connect Americans With Registered Dietitians
The telenutrition startup partners with health insurers to deliver in-network dietitian services to patients at zero out-of-pocket cost One hundred fifty million Americans are dealing with nutrition-related chronic diseases — a staggering number that Nourish, a telenutrition platform, plans to reduce by expanding access to registered dietitians (RDs). The health tech startup is on track… The post Nourish Raises $35M To Connect Americans With Registered Dietitians appeared first on Athletech News.
CEO Corner: HigherDose’s Lauren Berlingeri & Katie Kaps on Wellness Tech
Berlingeri and Kaps started HigherDose in 2016 after seeing a white space in the wellness tech space, growing it into a market leader Katie Kaps and Lauren Berlingeri founded HigherDose in 2016 to bring high-tech recovery tools to the masses. Some of the brand’s most popular products include its infrared sauna blanket, red light face… The post CEO Corner: HigherDose’s Lauren Berlingeri & Katie Kaps on Wellness Tech appeared first on Athletech News.
EGYM Acquires Hussle in Corporate Wellness Push
The U.K.’s premier corporate wellness platform is now integrated with EGYM Wellpass, bolstering the fit tech giant’s health plans across Europe Global fit tech company EGYM has made a deal to elevate the corporate wellness experience for employees across the U.K. EGYM has acquired Hussle, a leading corporate wellness platform in the U.K., and will… The post EGYM Acquires Hussle in Corporate Wellness Push appeared first on Athletech News.
Meghan Hayden, Waz Ashayer Look To Redefine Workouts in NYC
The popular trainers have launched ‘Raise x Take Off,’ a series of in-person fitness events across New York City Meghan Hayden, a former Division 1 soccer player turned fitness coach, has teamed up with trainer Waz Ashayer to bring engaging and inclusive monthly events to the New York City fitness scene. Hayden and Ashayer collaborated… The post Meghan Hayden, Waz Ashayer Look To Redefine Workouts in NYC appeared first on Athletech News.
Pendulum Emerges as Leader of the Growing Gut Health Market
Colleen Cutcliffe co-founded Pendulum to help people like her daughter unlock better health by improving their microbiome. Today, the probiotics brand stands at the forefront of the gut health craze Eating right, exercising and keeping tabs on your mental health are important, but they’ll only take you so far if your gut microbiome is out of… The post Pendulum Emerges as Leader of the Growing Gut Health Market appeared first on Athletech News.
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report The door to the age of wellness has swung wide open, with predictions that the health and fitness club market will reach $302 billion by 2034, growing from $124.7… The post Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era appeared first on Athletech News.
As Wellness Clubs Grow, Remedy Place Prioritizes Education
The social wellness club is launching “The Framework,” a free digital education platform featuring advice from founder Dr. Jonathan Leary Remedy Place, the social wellness club with locations in New York City and Los Angeles, is looking to democratize access to self-care and wellness through a free online platform, “The Framework.” The platform is designed… The post As Wellness Clubs Grow, Remedy Place Prioritizes Education appeared first on Athletech News.
How YogaSix Uses Strength Training To Maximize Members’ Workouts
The Xponential Fitness franchise is strategically using strength training to help members get more out of their workouts and also introduce new clients to the YogaSix brand YogaSix knows no boundaries, both on the map and with its evolving workout programs. Fresh off its 200th global studio launch, the Xponential Fitness-owned yoga franchise has continued… The post How YogaSix Uses Strength Training To Maximize Members’ Workouts appeared first on Athletech News.
Echelon Eyes Commercial Market With ‘Upgraded’ Connected Fitness Products
The equipment brand is looking to drive member engagement with machines that offer content spanning fitness, gaming and entertainment Echelon has unveiled its next mission in fitness with a suite of cardio and strength equipment solutions so gym and health club operators can provide immersive, connected coaching experiences that take working out to the next… The post Echelon Eyes Commercial Market With ‘Upgraded’ Connected Fitness Products appeared first on Athletech News.
TRX Opens Functional Fitness Gym in South Florida HQ
TRX describes its Training Center as “a world-class fitness destination for functional training, HIIT, yoga, and other full-body workouts” TRX Training has unveiled its new global headquarters in Delray Beach, Florida, which comes complete with a functional fitness gym known as the TRX Training Center that will host daily classes. The new facility occupies over… The post TRX Opens Functional Fitness Gym in South Florida HQ appeared first on Athletech News.
How Personal Trainers Can Navigate the Rise of Continuous Glucose Monitors
Athletech offers strategies and best practices for fitness professionals looking to leverage data provided by CGMs Technology continues to pave the way for innovative approaches to health optimization. Among tools available, continuous glucose monitors (CGMs) offer a window into the body’s energetic fluctuations in real time. Originally developed for individuals who are managing diabetes, CGMs… The post How Personal Trainers Can Navigate the Rise of Continuous Glucose Monitors appeared first on Athletech News.
Pvolve Nears 50 Franchise Agreements Amid Quick Growth
The Jennifer Aniston-affiliated functional fitness brand has been growing at breakneck speed since entering the brick-and-mortar franchise space Pvolve has charted a course for sunny Florida following its latest franchise deal, which will introduce the fitness brand to South Tampa before expanding its footprint in the Tampa Bay area with five additional locations. The functional… The post Pvolve Nears 50 Franchise Agreements Amid Quick Growth appeared first on Athletech News.
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