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BXNG Club Seeks $2M for LA Expansion, More
The upscale San Diego brand has has set out to become the leader in the combat-sports fitness space The BXNG Club, a San Diego-based chain of luxury combat-based fitness clubs, has initiated a funding round with the hopes of securing $2 million to advance its strategic expansion plans. Adding to its four San Diego locations,… The post BXNG Club Seeks $2M for LA Expansion, More appeared first on Athletech News.
Amped Fitness Enters Texas as HVLP Gym Keeps Expanding
The low-price gym chain known for its blue mood lighting and long list of amenities has built a burgeoning portfolio of clubs in Florida Amped Fitness is arriving in the Lone Star State, set to open its first Texas location, in the Dallas-Fort Worth metro area, later this year. The DFW area continues to see… The post Amped Fitness Enters Texas as HVLP Gym Keeps Expanding appeared first on Athletech News.
ACE Launches ‘AI Bootcamp’ for Personal Trainers
Fitness coaches will learn how to leverage AI tools to attract ideal clients, tailor products and services, and produce streamlined programs The American Council on Exercise (ACE) and Precision Nutrition are introducing the AI Bootcamp for Coaches, an on-demand, self-guided online course that trains health and fitness professionals how to integrate artificial intelligence (AI) tools… The post ACE Launches ‘AI Bootcamp’ for Personal Trainers appeared first on Athletech News.
Halotherapy Redefines Recovery With Salt & Red Light Combo
The wellness brand’s HaloRestore & Recovery line merges salt therapy with modalities like red light, boosting the benefits of each Halotherapy Solutions is going where no health and wellness solution has gone before. Looking to give operators the chance to offer a more holistic approach to therapy and recovery, the company recently launched its HaloRestore… The post Halotherapy Redefines Recovery With Salt & Red Light Combo appeared first on Athletech News.
Equinox Locations Add Aescape, a Fully Automated Massage Bed
As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool Aescape has launched its whitespace innovation: the first commercially available, fully automated massage experience. The company also announced a partnership with luxury lifestyle and fitness operator Equinox, debuting its massage tables in… The post Equinox Locations Add Aescape, a Fully Automated Massage Bed appeared first on Athletech News.
ClassPass Expands Into Food & Beverage in Holistic Wellness Play
The booking platform is looking to become a one-stop shop for wellness consumers as it eyes a market dominated by DoorDash and Uber Eats ClassPass has unveiled its latest innovation: the integration of food and beverage options into its bookable experiences. With tens of thousands of studios, gyms and spas already on the platform, ClassPass… The post ClassPass Expands Into Food & Beverage in Holistic Wellness Play appeared first on Athletech News.
Inside BODi’s Plan To Become the ‘Netflix of Digital Fitness’
Despite recent struggles, the brand formerly known as Beachbody expects positive cash flow for the first time since 2020 BODi, formerly known as Beachbody, the OG of subscription health and fitness systems, expects positive cash flow in Q1 — the first time since 2020 — following a “transformational” 2023. The company just released its financial… The post Inside BODi’s Plan To Become the ‘Netflix of Digital Fitness’ appeared first on Athletech News.
Therabody Pledges $10M to Scientific Research, Adds Advisors
The investment and formation of a Scientific Advisory Board signal Therabody’s commitment to creating science-backed wellness products Therabody is investing over $10 million in scientific research initiatives, forming a Scientific Advisory Board and partnering with the American College of Sports Medicine (ACSM), the wellness tech brand announced. The $10 million investment will be allocated toward… The post Therabody Pledges $10M to Scientific Research, Adds Advisors appeared first on Athletech News.
Aktiv Answers the Call for Strength Training Innovation With a Showstopper at IHRSA 24
Aktiv’s SMITH 3D Trainer innovates on the shortcomings of traditional smith machines and barbell set-ups alike, making it a potent tool for fitness facilities of all sizes Everywhere you look, strength training is all the rage and Aktiv Solutions didn’t disappoint at this year’s IHRSA 2024 Convention and Tradeshow. Aktiv Solutions, the commercial gym design… The post Aktiv Answers the Call for Strength Training Innovation With a Showstopper at IHRSA 24 appeared first on Athletech News.
9Round Acquires iLoveKickboxing, Plans To Scale Brand
9Round’s CEO views ILKB’s dedicated group class format as complementary to 9Round’s more individualized concept 9Round Kickboxing Fitness now owns all 56 iLoveKickboxing locations across the U.S. and Canada following a deal to acquire the kickboxing group fitness franchise. According to the sides, members can continue to expect the heart-driven branding of iLoveKickboxing and its… The post 9Round Acquires iLoveKickboxing, Plans To Scale Brand appeared first on Athletech News.
Hyatt Hotels Adds Personal Training Workouts From Future
Personal training platform Future will create custom workouts for participating Hyatt fitness centers as wellness travel takes hold Hyatt Hotels and personal training platform Future have collaborated to enhance the hotel stay experience with complimentary guided workouts developed by Future’s expert trainers. The workout-hospitality crossover, customized for each fitness center and its equipment, is now… The post Hyatt Hotels Adds Personal Training Workouts From Future appeared first on Athletech News.
Somnee Sleep Headband Maker Hires Tim Rosa as CEO
As StimScience CEO, the former Fitbit executive will look to make Somnee a household name in the world of sleep technology StimScience, the neuroscience-based sleep company, has appointed Tim Rosa, a former Fitbit executive, as its new CEO. Rosa’s appointment marks a step forward for the company’s flagship product line, Somnee, a personalized, smart sleep… The post Somnee Sleep Headband Maker Hires Tim Rosa as CEO appeared first on Athletech News.
Equinox Secures $1.8B for Loans, Club Expansion
Fueled by record revenue growth and member engagement, the upscale brand is eyeing physical expansion and new programs Luxury lifestyle and health club operator Equinox has secured approximately $1.8 billion in new capital to refinance maturing loans, fund general corporate purposes and build new clubs. The brand also secured a new revolving credit facility from… The post Equinox Secures $1.8B for Loans, Club Expansion appeared first on Athletech News.
Studio Spotlight: Solidcore Will Challenge Your Mind & Muscles
Solidcore might be one of the most challenging boutique fitness classes out there, and it will almost certainly work your muscles in new ways Solidcore has redefined Pilates by upping the ante. The popular boutique fitness brand is known for its 50-minute, high-intensity resistance training workout that uses reformer machines and for its focus on… The post Studio Spotlight: Solidcore Will Challenge Your Mind & Muscles appeared first on Athletech News.
Les Mills Expands Virtual Reach With Fitness On Demand
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio Les Mills has a new avenue connecting the brand to fitness enthusiasts from afar, partnering with Fitness On Demand, a worldwide digital fitness platform. While the partnership will assist any Les Mills gym or… The post Les Mills Expands Virtual Reach With Fitness On Demand appeared first on Athletech News.
IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders
Top equipment brands look to reenergize cardio by blending it with immersive touchscreens, on-demand content and luxury materials Strength training may be getting all the attention lately, but equipment leaders such as Life Fitness, Matrix Fitness and Freemotion Fitness are aiming to keep cardio fans engaged—after all, even those focusing on resistance training still carve… The post IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders appeared first on Athletech News.
ABC Fitness, DXFactor Partner Around Generative AI
Two fit tech giants are linking up to support operators with cutting-edge AI and generative AI tools ABC Fitness, the world’s largest fitness tech company, is adding to its arsenal. At IHRSA 2024, the software provider announced a partnership with DXFactor, a leading data science, digital transformation, artificial intelligence (AI) and Generative AI supplier, a… The post ABC Fitness, DXFactor Partner Around Generative AI appeared first on Athletech News.
Shaping the Future: The Evolution of Fitness Franchises in 2024
The fitness franchise industry is growing fast, with high interest from investors and consumers alike as new modalities emerge The fitness franchise industry has seen remarkable transformations over the years, with 2024 marking a pivotal point in its evolution. Amidst a landscape of innovation, sustainability and personalized wellness, fitness franchises are redefining what it means… The post Shaping the Future: The Evolution of Fitness Franchises in 2024 appeared first on Athletech News.
BFT Franchisees Build Community Through Group Strength & Conditioning
BFT is quickly striking a chord with North Americans for its science-based workouts and ability to foster connections among members, instructors and franchisees Word-of-mouth and local reputation are the lifeblood of any small business. This is especially true in the competitive world of boutique fitness, where brands are only as strong as their members. Body… The post BFT Franchisees Build Community Through Group Strength & Conditioning appeared first on Athletech News.
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