Columbus
Athletech News
10 Fitness Launches Franchisee Marketing Strategy
The Arkansas-based brand says its partnership with iProv marks a new way of approaching marketing for gym franchises 10 Fitness, a growing gym franchise, has announced a franchisee-focused partnership with iProv, a full-service marketing vendor specializing in results-driven marketing strategies. The franchisee-supporting move sets 10 Fitness apart from other fitness franchises, the Arkansas-based brand says.… The post 10 Fitness Launches Franchisee Marketing Strategy appeared first on Athletech News.
Fireside Chat: Hapana’s Jarron Aizen on Global Expansion for Fitness Brands
Founder of software platform Hapana, Jarron Aizen shares his expert analysis on how fitness brands can successfully enter international markets Jarron Aizen, Founder and CEO of Hapana, a leading software provider for gyms and fitness businesses, joins Athletech News Founder and CEO Edward Hertzman in this exclusive “Fireside Chat” interview. Aizen offers analysis on different… The post Fireside Chat: Hapana’s Jarron Aizen on Global Expansion for Fitness Brands appeared first on Athletech News.
How BFT Built a Global Strength Training Power
Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 290 studios and is just getting started Boutique fitness is more popular than ever, but the industry has at times been criticized for relying on fads and flash more than sustainable, effective workout routines. No one can level that… The post How BFT Built a Global Strength Training Power appeared first on Athletech News.
Investors Bank on Mushroom-Infused Wellness Products
Functional fungus: The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z Wellness is a top priority for consumers, and Americans are reaching for vitamins and supplements more than ever, having resulted in the largest year-over-year sales growth in the performance and recovery, mood and digestion categories. Helping to… The post Investors Bank on Mushroom-Infused Wellness Products appeared first on Athletech News.
From Trainer to Owner: How Burn Boot Camp Breeds Franchise Success
Never losing sight of the power of connection, Billy Haynes empowers communities with Burn Boot Camp Billy Haynes knows what it means to accomplish a complete transformation, having shed 50 pounds and going from lead trainer to multi-unit Burn Boot Camp franchise partner. His positive attitude and growth mindset set him up for success, leading… The post From Trainer to Owner: How Burn Boot Camp Breeds Franchise Success appeared first on Athletech News.
BeautyBio Founder on the Power of Science-Backed Skincare
The skincare company founded by Jamie O’Banion is on a mission to create clean, transparent products that deliver on their promises BeautyBio was founded by Jamie O’Banion in 2011 when O’Banion and her father, a biochemist, began experimenting with active ingredients. Today, the company aims to create clinical-level tools and topical products to transform skincare.… The post BeautyBio Founder on the Power of Science-Backed Skincare appeared first on Athletech News.
Outdoor Activities Emerge as Key Wellness Trend
Nature, wellness and the rediscovery of play could be defining trends of 2024, according to data from Mindbody and ClassPass Spending time outdoors could be just what the doctor ordered. The Mindbody 2024 Wellness Index and ClassPass 2023 Look Back Report have highlighted the data-supported benefits of focusing on nature. According to the Mindbody Wellness… The post Outdoor Activities Emerge as Key Wellness Trend appeared first on Athletech News.
GoSaga Forms Advisory Board, Eyes Studio Expansion
In a move meant to fortify growth plans for FitLab, Lymbr and VIO Med Spa, GoSaga has assembled a team of fitness and wellness experts GoSaga, a holding company behind next-gen lifestyle brands across wellness, fitness and beauty, has formed its first-ever Advisory Board consisting of experts in franchising, commercial real estate, creative development, and… The post GoSaga Forms Advisory Board, Eyes Studio Expansion appeared first on Athletech News.
Xponential Sells Stride Fitness; Shaun Grove To Depart
The boutique fitness franchisor has returned to a portfolio of ten brands, transitioning its treadmill-based interval training concept to a private owner Xponential Fitness, having recently acquired Lindora metabolic health clinics in a push into the weight loss medication sector, has completed the divestiture of its treadmill-based interval training Stride Fitness brand to Stride Fitness… The post Xponential Sells Stride Fitness; Shaun Grove To Depart appeared first on Athletech News.
EGYM, Virtuagym Launch Member Management Integration
In a revenue-boosting move for gym operators, the two fit tech leaders have leaned into the benefits of open platforms EGYM and fitness coaching and club management technology provider Virtuagym have joined forces to benefit both gym operators and their customers by integrating Virtuagym’s member management software into EGYM’s ecosystem. As a result of the… The post EGYM, Virtuagym Launch Member Management Integration appeared first on Athletech News.
CEO Corner: Chuze Fitness, Cory Brightwell Use ‘Hospitality’ To Drive Growth
Chuze has become one of the fastest-growing high-value, low-price (HVLP) gym chains in the U.S., currently operating 59 locations For Chuze Fitness CEO Cory Brightwell, running an elite consumer-focused business is a lifelong pursuit. Having watched his father, Charles Brightwell, grow and scale a successful restaurant chain between 1978 and 1995 along with business partner… The post CEO Corner: Chuze Fitness, Cory Brightwell Use ‘Hospitality’ To Drive Growth appeared first on Athletech News.
Product of the Week: Kira Stokes’ KSFit App Offers Bang for Your Buck
Stokes’ products and app are beautifully designed and infused with contagious energy. How do they fare in a saturated fitness app market? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission A trainer based in New York… The post Product of the Week: Kira Stokes’ KSFit App Offers Bang for Your Buck appeared first on Athletech News.
Aktiv Innovates on Traditional Smith Machine With Free Bar Bath
The Gym Rax Smith 3D Trainer finds a sweet spot between security and freedom of movement in barbell strength training Aktiv Solutions is expanding its collection of fitness equipment offerings, adding new functionality to a long-standing favorite of the strength training community. The commercial and home gym design company announced the launch of its Gym… The post Aktiv Innovates on Traditional Smith Machine With Free Bar Bath appeared first on Athletech News.
Alter Launches DNA Fitness System, Smart Mirror
An ecosystem including DNA testing, a wearable and fitness mirror has hit the market to upend at-home health and wellness A new fitness mirror has hit the market — and this time, it’s powered by AI and driven by DNA. Alter, a biometric-based at-home fitness and wellness ecosystem, has officially launched, empowering consumers with DNA-based… The post Alter Launches DNA Fitness System, Smart Mirror appeared first on Athletech News.
Odyssey Raises $6M for Mushroom-Infused Energy Drinks
The brand makes ready-to-drink beverages infused with Lions Mane and Cordyceps mushrooms to enhance cognitive function More monetary support is on the way for the energy drink industry. Odyssey, a mushroom-infused functional beverage brand founded in 2021, is the latest recipient after announcing the completion of a $6 million funding round. Richard Laver from Rocket… The post Odyssey Raises $6M for Mushroom-Infused Energy Drinks appeared first on Athletech News.
Athletech News
1K+
Posts
654K+
Views
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.