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Mark Wahlberg Invests in Boston F45 Studios
The deal, forged in partnership with Club Sports Group, marks Wahlberg’s first ownership stake in an F45 location Mark Wahlberg, investor, chief brand officer and well-known face of F45 Training, is investing in his own F45 studios for the first time, partnering with Club Sports Group (CSG) to expand the functional fitness and HIIT franchise… The post Mark Wahlberg Invests in Boston F45 Studios appeared first on Athletech News.
YogaSix Opens 200th Studio Amid Global Franchise Growth
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection YogaSix, an Xponential Fitness-backed boutique yoga franchise, has opened its 200th studio, in San Jose, California, following recent openings in Waterford Lakes, Florida and Minnetonka, Minnesota. The franchise just grabbed the #1 category for yoga… The post YogaSix Opens 200th Studio Amid Global Franchise Growth appeared first on Athletech News.
East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The founders of The Max Challenge and Farrell’s Extreme Bodyshaping have formed an umbrella company to bolster support to franchisees The Max Challenge and Farrell’s Extreme Bodyshaping have joined forces under Fit Franchise Brands, a newly launched New Jersey-based fitness franchising organization designed to support its franchisees and serve 30,000-plus members across 87 locations and… The post East Coast, Midwest Fitness Brands Form Nationwide Franchise Group appeared first on Athletech News.
Content-Driven Equipment Is the Future of Fitness, Youll Says
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing There is no doubt that wellness and fitness in 2024 and beyond will involve higher-tech equipment. As alternative services such as saunas and ice baths make their way into people’s daily wellness routines, and fitness… The post Content-Driven Equipment Is the Future of Fitness, Youll Says appeared first on Athletech News.
Lululemon Enters Men’s Footwear With Big Ambitions
The athleisure giant is looking to double its men’s business and grow total revenue to $12.5 billion by 2026 Lululemon is launching its first men’s footwear line, a strategic decision that’s part of the athleisure brand’s overarching goal to double its men’s business and compete more aggressively in a space already crowded with established brands… The post Lululemon Enters Men’s Footwear With Big Ambitions appeared first on Athletech News.
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, the two fit tech companies have joined forces to deliver brands new-look omnichannel experiences A strategic partnership has been forged between Fortë, a fitness and sports B2B, SaaS video monetization and community engagement provider, and SweatWorks, a digital agency for the fitness, wellness, and healthcare industries, to create an omnichannel… The post Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions appeared first on Athletech News.
Men’s Wellness Programs Are on the Rise
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind The term “wellness” may conjure images of green juices and yoga in the mind’s eye, but it also represents enormously profitable opportunities for companies and entrepreneurs focused on supporting the unique… The post Men’s Wellness Programs Are on the Rise appeared first on Athletech News.
Fibo Launches New Video Projects in Fitness Content Play
The international fitness, wellness and health trade show organization is making noteworthy efforts to reach new audiences Kicking back with something to watch and improving your health are often thought of as counterproductive activities. But Fibo, the world’s largest international trade show for fitness, wellness and health, is bridging that gap. After six months of… The post Fibo Launches New Video Projects in Fitness Content Play appeared first on Athletech News.
New Balance Launches Sneaker Resale Program in Sustainability Push
With “Reconsidered,” customers can buy and sell used New Balance kicks online and in-store The old shoes dwelling in the back of your closet could be worth more than you realize. If they’ve got the letters “NB” sewn into them, they’re likely worth digging up. New Balance announced the launch of its footwear resale program,… The post New Balance Launches Sneaker Resale Program in Sustainability Push appeared first on Athletech News.
TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness
The leader in functional training is celebrating those who pursue health goals rather than jump on the New Year’s bandwagon TRX Training, a leader in functional training products, has launched its “Day One” campaign to celebrate individuals choosing to embark on a fitness journey in the new year. Instead of focusing on New Year’s Resolutions, TRX… The post TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness appeared first on Athletech News.
Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US?
The neuroscientist and wellness influencer sees Mateina’s yerba mate product as a better, more healthy alternative to coffee and tea Mateina is officially coming to the United States in what could be a major category expansion. The yerba mate drink product, cultivated in partnership with a fourth-generation farming family in Misiones, Argentina, has been available… The post Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US? appeared first on Athletech News.
Zumba’s New App Brings Dance Party On-Demand & In-Person
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options Zumba, the biggest name in dance fitness with a 20-plus year history, has choreographed its next hit move: a new app to find and book in-person classes and take part in on-demand Zumba sessions. To… The post Zumba’s New App Brings Dance Party On-Demand & In-Person appeared first on Athletech News.
SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable
Dr. B drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds Dr. B, a telehealth platform focused on affordable, accessible healthcare, has partnered with SoulCycle and FlexIt on a new service allowing fitness enthusiasts to easily use pre-tax HSA/FSA funds for gym memberships and fitness app fees in just three… The post SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable appeared first on Athletech News.
Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy
Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency Paulo Barreto embodies a unique style of compassion and tenacity. Specializing in high-intensity interval training (HIIT), bodyweight mechanics and kettlebell exercises, the iFit trainer brings a unique blend of rigor and support to his coaching style. Often described… The post Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy appeared first on Athletech News.
CycleBar Celebrates Heart Month With All-New Strength Class
Xponential Fitness brands CycleBar and Pure Barre are also honoring American Heart Month with heart-health initiatives Two leading Xponential Fitness brands, CycleBar and Pure Barre, are honoring American Heart Month this February with a new strength-based class format offered by the indoor cycling brand and joint heart-health initiatives. Both Pure Barre and CycleBar were recently… The post CycleBar Celebrates Heart Month With All-New Strength Class appeared first on Athletech News.
Xplor Acquires Membr, Expanding Gym Software Biz
With Membr in the fold, Xplor plans to accelerate the development of Xplor Gym, its software solution for gyms and health clubs Xplor Technologies is expanding its software push into the big-box gym and health club space. The global supplier of tech-based tools, embedded payments and commerce-accelerating programs for everyday businesses has acquired Membr, a… The post Xplor Acquires Membr, Expanding Gym Software Biz appeared first on Athletech News.
Peloton Stock Drops as CEO Laments Failed College Strategy
The fitness company’s rebrand isn’t yet going according to plan; a bike deal with the University of Michigan won’t be replicated with other schools Peloton’s comeback story is beginning to look more like a tome in its adventures of successfully pivoting to a less hardware-centric model. Shares of the connected fitness company dropped around 23%… The post Peloton Stock Drops as CEO Laments Failed College Strategy appeared first on Athletech News.
Fitness Enthusiasts Prize Longevity Over Looks, Life Time Finds
The demand for weight loss drugs may be at an all-time high, but working out for wellness has taken precedence Life Time has issued intriguing findings, the results of a 2024 fitness survey examining consumers’ current mood and approach to fitness and well-being. Compiling the responses of nearly 3,000 survey participants, the luxury fitness and… The post Fitness Enthusiasts Prize Longevity Over Looks, Life Time Finds appeared first on Athletech News.
Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise
Here’s why Orangetheory Fitness enjoys widespread appeal from members and franchisees alike Orangetheory Fitness has experienced robust growth right along with the fitness industry at large. Today, the company has more than 1,500 locations in 24 countries all while staying true to the science-based approach that put it on the map. Rich Armstrong, chief development… The post Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise appeared first on Athletech News.
Fitness Brands Make Their Mark on Franchise 500 List
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by “Entrepreneur,” but many brands earned a spot in the annual ranking As fitness and wellness continue to rack up consumer interest and spending, several franchises have made Entrepreneur’s 2024 Franchise 500 Ranking list, with Crunch Fitness taking the top spot among fitness brands and… The post Fitness Brands Make Their Mark on Franchise 500 List appeared first on Athletech News.
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