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These Wellness Products Are Must-Haves in 2024
Looking to start the new year off on the right foot? These are some of the best wellness products on the market in 2024 All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Athletech News has rounded… The post These Wellness Products Are Must-Haves in 2024 appeared first on Athletech News.
UK’s PureGym Plots North American Expansion as Pure Fitness
One of Europe’s top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada PureGym, a U.K.-based brand and the second-largest fitness operator in Europe, is planning to expand its high-value, low-price (HVLP) fitness franchise within the U.S. and Canada under the Pure Fitness name,… The post UK’s PureGym Plots North American Expansion as Pure Fitness appeared first on Athletech News.
Redefine Show To Unite Activewear Community in NYC
Spiritual Gangster, Lune Active and MPG Sport are among the brands that will showcase active and athleisure wear at the all-new trade show Chances are good that if you peeked into the closet of the average consumer, the amount of activewear they own has substantially increased in recent years. Mirroring the surge in activewear popularity… The post Redefine Show To Unite Activewear Community in NYC appeared first on Athletech News.
Solidcore Powers Up With Starter Class, Member Perks Program
The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program As Solidcore continues its rapid expansion, the Pilates-inspired strength training brand under blue lights is energizing fitness consumers with an inspiring trifecta that includes a new ad campaign, the national… The post Solidcore Powers Up With Starter Class, Member Perks Program appeared first on Athletech News.
SoulCycle, Fitbit Partner To Offer Free Classes, Wearables
The “Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio SoulCycle, the indoor cycling studio with a cult-like following, has partnered with Fitbit to offer promotions to riders throughout January and early February in a campaign dubbed “Fitbit and Friends.” The week of January… The post SoulCycle, Fitbit Partner To Offer Free Classes, Wearables appeared first on Athletech News.
Tesla Eyes Gym Equipment with ‘Cyberhammer’
The electric vehicle company filed a trademark app for a new piece of exercise equipment, a hammer inspired by its famous Cybertruck Tesla, known for its electric vehicles, recently submitted a trademark application in the United States for the “Cyberhammer,” defined as a piece of “exercise equipment, namely, gym hammers for fitness purposes.” While little… The post Tesla Eyes Gym Equipment with ‘Cyberhammer’ appeared first on Athletech News.
Dr. Rachel Goldman on the Complex World of Weight Loss Drugs
A Ro advisor, Dr. Rachel speaks about the confluence of mental and physical health in weight loss and misconceptions around GLP-1s Dr. Rachel Goldman is a licensed clinical psychologist who specializes in behavioral medicine. After being exposed to the treatment of obesity, she became interested in the patient population. Dr. Rachel previously served as the… The post Dr. Rachel Goldman on the Complex World of Weight Loss Drugs appeared first on Athletech News.
Gold’s Gym SoCal Embraces the Future of Fitness
With content creator rooms, turf spaces and recovery rooms, Gold’s Gym locations in Southern California are getting major makeovers Gold’s Gym Thousand Oaks has undergone a substantial renovation catering to the evolving needs of fitness consumers, incorporating new equipment, unveiling a new Posing Room for fitness content creators and debuting an exclusive private Escape Fitness… The post Gold’s Gym SoCal Embraces the Future of Fitness appeared first on Athletech News.
Crunch Fitness Franchise Group Plots Midwest Expansion
Michigan’s top Crunch franchisee is looking to go from nine locations to as many as 75 following a strategic growth partnership with CapitalSpring Primetime Fitness, Michigan’s top Crunch Fitness franchise group, has inked a strategic growth partnership with private equity firm CapitalSpring as it looks to expand. Primetime has established nine Crunch clubs across the… The post Crunch Fitness Franchise Group Plots Midwest Expansion appeared first on Athletech News.
BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play
Popular women’s activewear brand Bandier had been looking for a buyer late last year amid supply chain challenges A consortium of investors has acquired Bandier and Carbon38 in a move meant to reinvigorate the activewear space. Formerly plagued with supply chain challenges, Bandier had been actively seeking a buyer as recently as last month for… The post BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play appeared first on Athletech News.
Exclusive: Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise
Asprey’s franchise concept uses tech to help people optimize six key areas: longevity, muscle mass, stress, cardio, weight loss and brain power Dave Asprey is synonymous with longevity. An entrepreneur and social media figure known as the “Father of Biohacking,” the Wharton grad created Bulletproof Nutrition, is a New York Times bestselling author and hosts… The post Exclusive: Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise appeared first on Athletech News.
NJ Passes Gym Cancellation Law but IHRSA Secures Key Language
Canceling a gym membership in New Jersey may soon be as easy as the click of a button, but fitness operators won some flexibility New Jersey Governor Phil Murphy has signed a consumer-friendly law streamlining gym membership cancellation policies in the Garden State, preventing in-person-only termination rules and allowing consumers to terminate automatic gym renewal… The post NJ Passes Gym Cancellation Law but IHRSA Secures Key Language appeared first on Athletech News.
Trainer Talks: Hayley Hollander on Empowering Human Potential
Hayley Hollander co-founded Pivotal to unlock human potential through coaching, education and consulting services As an international coach and educator with over 20 years of experience empowering thousands worldwide, Hayley Hollander is a heavyweight in fulfilling human potential. Her leadership of a $90 million athletic club expansion and many other roles have cemented her expertise. … The post Trainer Talks: Hayley Hollander on Empowering Human Potential appeared first on Athletech News.
Walmart Opens Giant Fitness Center Amid Corporate Wellness Wave
The retail giant is looking to retain staff and attract the next generation of talent with a massive fitness and wellness facility at its Arkansas campus Walmart has leveled up the corporate wellness game with its 360,000-square-foot Walton Family Whole Health & Fitness center at its headquarters in Bentonville, Arkansas. The push for wellness is… The post Walmart Opens Giant Fitness Center Amid Corporate Wellness Wave appeared first on Athletech News.
GolfForever Lands $10M for AI-Powered Home Trainer
Leveraging artificial intelligence, GolfForever instructs users on ways to increase their strength, flexibility and balance to improve their swings GolfForever is living up to its name now more than ever. The digital fitness and wellness system, which features in-home training that prolongs a golfer’s playing career, just closed a $10 million Series A funding round.… The post GolfForever Lands $10M for AI-Powered Home Trainer appeared first on Athletech News.
Tracy Anderson Unveils Activewear Line, Drops First Piece
The 12-piece Tracy Anderson Collection includes shrugs, unitards, leotards and two-piece sets in high-performance fabric Tracy Anderson, a fitness pioneer whose brand encompasses studio locations and virtual personal training, has just entered the activewear market with the launch of the Tracy Anderson Collection and its first piece — the Power Mesh Shrug. Crafted to bring… The post Tracy Anderson Unveils Activewear Line, Drops First Piece appeared first on Athletech News.
NASM, Truemed Partner To Enable Tax-Free Spending on Personal Training
Personal training clients can now use HSA/FSA funds to pay for gym memberships, exercise classes, equipment and even supplements Personal training clients with health savings or flexible spending accounts (HSA/FSA) can now use those funds to pay for sessions on a tax-free basis, thanks to a new partnership between health-focused company Truemed and the National… The post NASM, Truemed Partner To Enable Tax-Free Spending on Personal Training appeared first on Athletech News.
FitXR Sees Massive Potential in Mixed Reality Fitness
Sam Cole, CEO of FitXR, predicts that MR and VR technology will soon become commonplace in gyms and fitness facilities FitXR, a virtual fitness platform featuring a range of workout classes, is leaning into gamified fitness with the launch of Slam, a new immersive mixed reality (MR) game with passthrough capabilities that customize to a… The post FitXR Sees Massive Potential in Mixed Reality Fitness appeared first on Athletech News.
Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members
As part of the iFIT family, Freemotion Fitness combines best-in-class equipment with the world’s leading fit tech solution, including immersive workout content It’s becoming a bit of a cliché, but it’s true – the fitness industry is evolving fast. From the increasing role of preventative healthcare to digitalization and the other technological innovations that are changing… The post Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members appeared first on Athletech News.
The Power of Appearance in Boosting Confidence & Enhancing Sports Performance
Turkeyana Clinic plays a crucial role in improving the appearances of athletes and fitness enthusiasts, which can have major performance benefits In the world of sports and fitness, success isn’t limited to physical strength and endurance. The confidence that comes from your appearance plays a significant role in enhancing performance. A good appearance helps athletes… The post The Power of Appearance in Boosting Confidence & Enhancing Sports Performance appeared first on Athletech News.
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