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FitXR Sees Massive Potential in Mixed Reality Fitness
Sam Cole, CEO of FitXR, predicts that MR and VR technology will soon become commonplace in gyms and fitness facilities FitXR, a virtual fitness platform featuring a range of workout classes, is leaning into gamified fitness with the launch of Slam, a new immersive mixed reality (MR) game with passthrough capabilities that customize to a… The post FitXR Sees Massive Potential in Mixed Reality Fitness appeared first on Athletech News.
Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members
As part of the iFIT family, Freemotion Fitness combines best-in-class equipment with the world’s leading fit tech solution, including immersive workout content It’s becoming a bit of a cliché, but it’s true – the fitness industry is evolving fast. From the increasing role of preventative healthcare to digitalization and the other technological innovations that are changing… The post Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members appeared first on Athletech News.
Blink Fitness President Eyes Community, Accessibility & Innovation in 2024
A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox Guy Harkless, the new president of Blink Fitness, was recently appointed to invigorate the premium-yet-affordable fitness brand launched by Equinox in 2011. In his new leadership role, Harkless will spearhead gym operations, elevate… The post Blink Fitness President Eyes Community, Accessibility & Innovation in 2024 appeared first on Athletech News.
Product of the Week: Elastique Brings French Tradition to Activewear
Elastique activewear artfully lies at the intersection of apparel and skincare. But does it deliver on its purported benefits? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Elastique was founded in 2016 by Emeline Kuhner-Stout, who… The post Product of the Week: Elastique Brings French Tradition to Activewear appeared first on Athletech News.
CEO Corner: Thesis’ Dan Freed Is Leading the Nootropics Movement
Dan Freed founded Thesis in 2017 after nootropics helped him go from high school dropout to Yale grad. The brand recently raised $13.5 million Few executives have a deeper personal connection to the brand they founded than Dan Freed, who went from high school dropout to Yale graduate thanks in large part to the power… The post CEO Corner: Thesis’ Dan Freed Is Leading the Nootropics Movement appeared first on Athletech News.
Female Fitness Influencers Flex Monetizing Muscles
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts Seven of the top ten most popular fitness influencers in the world are female, illustrating women’s strength and earning power in shaping the global fitness and wellness industry through Instagram, TikTok and YouTube, according to new research. The… The post Female Fitness Influencers Flex Monetizing Muscles appeared first on Athletech News.
The Most Engaging Personal Trainers of 2023, According to ABC Trainerize
These fitness coaches led the way when it comes to app engagement, staying close to their current clients and attracting new ones ABC Trainerize, a mobile and software platform for coaches, personal trainers and fitness companies owned by ABC Fitness, recently unveiled the winners of its 2023 Best Trainer Awards. Presented during the TZ Collective… The post The Most Engaging Personal Trainers of 2023, According to ABC Trainerize appeared first on Athletech News.
D1 Training Tops 100 Locations With Athlete-Inspired Approach
The fitness franchise is modeled after elite college football training principles and offers youth sports as well as adult programs D1 Training, a Tennessee-based athletic training fitness franchise, has opened its 100th site in Merrillville, Indiana, after a stellar 2023 in which D1 established 26 additional locations. In the coming year, D1 Training intends to… The post D1 Training Tops 100 Locations With Athlete-Inspired Approach appeared first on Athletech News.
Apple-Peloton Deal Rumors Gain Traction but Hurdles Remain
A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism Predictions that Apple will buy Peloton are on the rise, a deal that could upend the entire fitness industry. Deepwater Asset Management included the deal on its list of 2024 predictions. The… The post Apple-Peloton Deal Rumors Gain Traction but Hurdles Remain appeared first on Athletech News.
Xponential Fitness Grows Membership, Sales Numbers in 2023
The boutique fitness and wellness franchisor increased membership, sales and studio visits this past year as it eyes increased profitability in 2024 Xponential Fitness has shown increased membership numbers, studio visits and sales growth in 2023 — stats the global boutique fitness and wellness franchisor is touting amid its participation at the ICR 2024 Conference… The post Xponential Fitness Grows Membership, Sales Numbers in 2023 appeared first on Athletech News.
Aktiv Solutions Grows Leadership Team, Eyes Expansion
Fitness industry veteran Mike Kelly joins Aktiv as Global VP/Sales as the company eyes new markets, distribution deals and product releases Aktiv Solutions, a commercial and home gym design company specializing in movement-based training, has named Mike Kelly its new global vice president of sales as it plots its expansion into key market segments, distribution… The post Aktiv Solutions Grows Leadership Team, Eyes Expansion appeared first on Athletech News.
Restore Hyper Wellness Takes Holistic Approach to GLP-1s
The wellness franchise’s new weight management program includes GLP-1s after an InBody scan and metabolic health blood panel Restore Hyper Wellness, a fast-growing boutique wellness franchise, has launched a new personalized weight management program combining semaglutide medication such as Ozempic and Wegovy with the brand’s therapeutic approach to wellness and health. Unlike some other weight-management… The post Restore Hyper Wellness Takes Holistic Approach to GLP-1s appeared first on Athletech News.
Planet Fitness Nears 20 Million Members Amid Strong Growth
The fitness brand has won big with Gen Z consumers. It’s also looking to lower the capital requirements to open a franchise location Planet Fitness is winning over consumers as the low-price, high-value fitness franchise nears 20 million members, according to its year-end operational metrics. As of December 31, 2023, the “Judgement Free” fitness franchise… The post Planet Fitness Nears 20 Million Members Amid Strong Growth appeared first on Athletech News.
EGYM Continues To Lead Fitness Tech Revolution
EGYM is on a mission to make the entire gym “smart” by leveraging tools like AI, gamification and other tech features In an industry ripe for technological upgrades, EGYM is preparing another step in the evolution of fitness. Fresh off continued expansion in North America and a financing round that saw it reel in €207… The post EGYM Continues To Lead Fitness Tech Revolution appeared first on Athletech News.
Apple Fitness+ Expands Reach With Gympass Deal
Corporate wellness platform Gympass is valued at $2.4 billion while Apple continues to enhance its fitness and wellness offerings Gympass, a leading corporate wellness platform, has integrated with Apple Fitness+, meaning more than two million employees globally will now have access to the fitness subscription service. Effective immediately, Gympass subscribers on the Basic Plan and… The post Apple Fitness+ Expands Reach With Gympass Deal appeared first on Athletech News.
F45 Launches Vaura Pilates, a ‘Full-Body Sensory’ Experience
Modeled after a popular, club-like Australian Pilates concept, Vaura has placed its flagship location in New York City’s Upper East Side Vaura Pilates, a total-body conditioning athletic reformer Pilates concept owned by F45 Training, is opening its first location, settling in New York City’s Upper East Side. The Vaura location will offer 28 Pilates reformers,… The post F45 Launches Vaura Pilates, a ‘Full-Body Sensory’ Experience appeared first on Athletech News.
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