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Fit To Coach? Why Fitness Coaches Should Practice What They Preach
To be a great coach, you don’t need to have the strongest squat or the leanest physique, but you do need to practice certain daily behaviors I’m a big proponent of fitness coaches earning credibility through not only knowledge and certifications, but also by embodying the principles that they teach and expect their clients to… The post Fit To Coach? Why Fitness Coaches Should Practice What They Preach appeared first on Athletech News.
Trainer Talks: How Kira Stokes Built a Top Fitness Brand
Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning Trainer Kira Stokes has 28 years of experience in the fitness industry and more than 11 certifications, but is seemingly only getting started. She created The Stoked Method, a fitness approach focused on precise… The post Trainer Talks: How Kira Stokes Built a Top Fitness Brand appeared first on Athletech News.
TRX Creates Custom Trainers for Club Pilates, YogaSix
Longtime partners, TRX Training and Xponential Fitness are collaborating on custom versions of TRX’s iconic straps TRX Training, known for its iconic black and yellow straps, is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom TRX Suspension Trainers for both franchises. To bring the product to life, TRX stakeholders worked alongside… The post TRX Creates Custom Trainers for Club Pilates, YogaSix appeared first on Athletech News.
Vitruvian Raises Another $15M for Ultra-Portable Home Gym
The Australian brand’s AI-driven strength trainer requires no installation and is ready to use straight out of the box Vitruvian, an Australian home fitness startup with a low-profile AI strength trainer that was named one of Time’s Best Inventions of 2022, has secured an additional AU$21.8 million ($14.7 million USD) in funding to bolster its… The post Vitruvian Raises Another $15M for Ultra-Portable Home Gym appeared first on Athletech News.
The 25 Best Holiday Gifts for Fitness & Wellness Fans
We searched far and wide for the best fitness and wellness gifts of 2023. Keep reading to find something for that special someone – or yourself All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Athletech News… The post The 25 Best Holiday Gifts for Fitness & Wellness Fans appeared first on Athletech News.
Peloton Hires New CMO Amid Rebrand Efforts
Lauren Weinberg’s “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says Peloton has named Lauren Weinberg as its new chief marketing officer following the upcoming departure of current CMO Leslie Berland, who oversaw the connected fitness company’s rebrand, which was first announced back in May. Joining Peloton’s C-suite and based in… The post Peloton Hires New CMO Amid Rebrand Efforts appeared first on Athletech News.
Influencer Katy Hearn Rebrands Fitness App, Eyes AI Coaching
The female-focused fitness and virtual coaching app Fit by Katy will now go by the name “Sesh” as it looks to expand The female-focused fitness and virtual coaching app Fit by Katy, a concept launched by social media influencer Katy Hearn, has officially been rebranded to Sesh and is developing wholly owned AI functionality to… The post Influencer Katy Hearn Rebrands Fitness App, Eyes AI Coaching appeared first on Athletech News.
iFit Plans AI Coach, Touts Tech in New Brand Campaigns
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands iFit, a global health and fitness technology subscription company with brands such as NordicTrack, ProForm, Weider and Freemotion, is gearing up for the upcoming launch of its new AI Coach, set to debut in January of… The post iFit Plans AI Coach, Touts Tech in New Brand Campaigns appeared first on Athletech News.
Hyperwear Products Make for a Better Gym & More Engaged Members
Invented by a gym owner, Hyperwear checks all the boxes when it comes to product selection Product selection can make or break a fitness facility, and there are many vital considerations involved in getting it right. First and foremost is member experience. Now, more than ever, members are looking to increase their overall level of… The post Hyperwear Products Make for a Better Gym & More Engaged Members appeared first on Athletech News.
Xponential Fitness Partners With American Cancer Society
The tie-up includes local studio events and donation-based classes at Xponential’s boutique fitness locations Xponential Fitness, a boutique fitness franchisor with a portfolio of eleven fitness and wellness brands, is collaborating with the American Cancer Society on an upcoming national partnership launching in January. The relationship with the American Cancer Society, which works to help… The post Xponential Fitness Partners With American Cancer Society appeared first on Athletech News.
Product of the Week: Is Theragun Pro Plus the World’s Best Massage Gun?
Therabody’s all-in-one massage gun comes packed with high-tech recovery features, but is it worth a $599 price tag? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Therabody was founded in 2008 by Dr. Jason Wersland, who… The post Product of the Week: Is Theragun Pro Plus the World’s Best Massage Gun? appeared first on Athletech News.
GymGuyz Celebrates Franchising Success, Touts Growth Plans
The rapidly expanding mobile fitness franchise projects 75 additional territories in 2024 GymGuyz, a New York-based mobile fitness franchise delivering personal trainers directly to fitness clients, is taking a beat to reflect on the success of its record-setting year, including its expansion into 170 cities. With ten years of franchising in the books, GymGuyz is… The post GymGuyz Celebrates Franchising Success, Touts Growth Plans appeared first on Athletech News.
Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a special report Eight months after a total company rebrand that welcomed new fitness enthusiasts across a variety of demographics, Peloton has released ‘The Peloton Report: A Fitness Journey,’ which unearths what motivates (and hinders) progress, how consumers pursue… The post Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness appeared first on Athletech News.
BFT Franchisees Find Boutique Fitness White Space
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S. Discovering untapped markets is key to any successful business venture. For aspiring boutique fitness franchise owners, finding an open field is becoming increasingly challenging as copycat and cookie-cutter concepts proliferate. Boutique fitness franchisees are often… The post BFT Franchisees Find Boutique Fitness White Space appeared first on Athletech News.
JetSet Pilates Takes Off for International Expansion
Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major world-class cities JetSet Pilates, a boutique fitness franchise delivering an athletic Pilates experience, is headed to Australia in 2024 as it charts a course for global expansion and projects triple-digit unit numbers by 2025. Founded in… The post JetSet Pilates Takes Off for International Expansion appeared first on Athletech News.
Strava Finds New CEO in Google Exec Michael Martin
The social fitness platform plans to scale its product offering in 2024, including an upcoming Year In Sport global initiative Strava, the fitness-focused social engagement community serving over 120 million athletes, has named Michael Martin its new CEO, which follows the news that Strava co-founder Michael Horvath would step down as the digital platform enters… The post Strava Finds New CEO in Google Exec Michael Martin appeared first on Athletech News.
Beachbody Raises $5.3M Via Registered Direct Offering
It’s the latest money move from the California-based subscription health and wellness company, which recently rebranded to BODi The Beachbody Company, the subscription health and wellness company now doing business as BODi, has entered into a definitive securities purchase agreement with institutional investors for the purchase and sale of 543,590 shares at a purchase price… The post Beachbody Raises $5.3M Via Registered Direct Offering appeared first on Athletech News.
Whoop Reveals Global Wellness Trends of the Year
Recovery, stress management and sleep quality were top of mind for Whoop wearers in 2023. Those habits seem likely to persist into next year Whoop has released its highly anticipated “Year in Review,” reflecting on its community’s achievements this past year and offering a data-driven look into the top health and fitness trends of 2023.… The post Whoop Reveals Global Wellness Trends of the Year appeared first on Athletech News.
Fitness Professionals Get Access to Landmark Mental Health Certification
The groundbreaking new cert teaches an evidence-backed, psychological perspective on exercise, nutrition, connection and mindfulness The Mental Wellbeing Association has just launched the world’s first Mental Well-Being Certification for fitness professionals, available for pre-purchase now. The certification aims to bridge a major gap between mental health and the fitness industry by comprehensively training fitness professionals… The post Fitness Professionals Get Access to Landmark Mental Health Certification appeared first on Athletech News.
Tracy Anderson Launches HeartStone, a New Take on Free Weights
The weighted energy trainers are embedded with Rose Quartz and come with an accompanying app focused on arm workouts Tracy Anderson, a fitness pioneer with nearly 25 years of experience, is introducing a new addition to the Tracy Anderson Method – HeartStone. These limited-edition weighted energy trainers are embedded with hand-cut rose quartz. HeartStone is… The post Tracy Anderson Launches HeartStone, a New Take on Free Weights appeared first on Athletech News.
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