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How Ladder Fitness Coach Lauren Kanski Went From Pre-Med to Kettlebells
A founding coach at fitness app Ladder, Lauren Kanski’s diverse background and innovative techniques are shaping strength training and women’s health Lauren Kanski has built a career dedicated to preventive healthcare and fitness. As the founding senior coach at Ladder, a strength training app that secured $12 million in funding last December, Kanski crafts personalized… The post How Ladder Fitness Coach Lauren Kanski Went From Pre-Med to Kettlebells appeared first on Athletech News.
Gen Z Loves the Gym, Finds Report Spotlighting Young Fitness Consumers
Fitness brands are racing to attract Gen Z, and for good reason: the majority of the group is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness Fitness tech company ABC Fitness has released a Gen Z snapshot, revealing some intriguing information about young consumers… The post Gen Z Loves the Gym, Finds Report Spotlighting Young Fitness Consumers appeared first on Athletech News.
The Eleiko Feeling: Superior Strength Training Through Innovation & Education
Learn about Eleiko’s evolution, lifter-first design philosophy and dedication to enhancing strength training experiences through high-quality products and education In the world of strength training, few names command as much respect as Eleiko. With six decades of expertise and counting, Eleiko has established itself as a global leader in the international weightlifting, powerlifting and strength… The post The Eleiko Feeling: Superior Strength Training Through Innovation & Education appeared first on Athletech News.
Pickleball Boom Has Investors Circling the Growing Racket Sport
The Picklr, an indoor pickleball franchise backed by Drew Brees, has raised $9 million as investment floods the space America’s fastest-growing sport — pickleball — is experiencing a flurry of investment activity in 2024. The Picklr, a Utah-based indoor pickleball franchise that counts former NFL player Drew Brees as an investor, owner/area developer of 30… The post Pickleball Boom Has Investors Circling the Growing Racket Sport appeared first on Athletech News.
Cadence Eyes Growing Hydration Market With Salt-Infused Drink
Entrepreneurs Ross MacKay and George Heaton believe there’s a big white space in the sports drink market for products that offer sodium as their main hydration-boosting ingredient Ross MacKay cares not for the widely held notion that salt and hydration don’t go together. Fresh off his exit from Daring Foods, a plant-based chicken brand MacKay founded… The post Cadence Eyes Growing Hydration Market With Salt-Infused Drink appeared first on Athletech News.
Price Is the Leading Cause of Gym Membership Cancellations, Survey Finds
In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym memberships. The findings may help explain the surging popularity of low-price operators Consumers may have grown more health-conscious and eager to hit the gym post-pandemic, but securing a budget-friendly spot remains a top priority, with new data… The post Price Is the Leading Cause of Gym Membership Cancellations, Survey Finds appeared first on Athletech News.
Melbourne Airport Adds Full-Service Gym Amid Wellness Travel Boom
Higher State offers a full gym setup with personal training, group exercise, reformer Pilates and yoga, along with top-shelf recovery amenities Australian flyers are trading neck pillows for bench press headrests, seats in a terminal for those on a bike and portable movie players for connected fitness consoles. The Melbourne Airport just launched its first-ever… The post Melbourne Airport Adds Full-Service Gym Amid Wellness Travel Boom appeared first on Athletech News.
WHO Sounds Alarm on Global Physical Inactivity Crisis
The fitness and wellness gap isn’t just an American issue. A recent study found that 1.8 billion people worldwide don’t get enough physical activity In case there wasn’t enough already, the World Health Organization (WHO) has new evidence supporting the importance of physical activity, as well as our collective global failure to get enough of… The post WHO Sounds Alarm on Global Physical Inactivity Crisis appeared first on Athletech News.
Hyrox Signs GoodLife Fitness as Title Sponsor for First Canada Race
Hyrox continues to expand its reach with fitness facilities worldwide, now inking a deal with the largest gym brand in Canada Hyrox announced GoodLife Fitness, Canada’s largest gym brand, as the official title sponsor for Hyrox Toronto 2024 this October, the fitness racing brand’s first-ever event in Canada. Over the two-day competition, an estimated 9,000… The post Hyrox Signs GoodLife Fitness as Title Sponsor for First Canada Race appeared first on Athletech News.
Protein Bar & Kitchen Eyes Franchise Expansion for ‘Fast Fuel’ Concept
The Chicago-based, health-focused fast-casual restaurant backed by L Catterton has signed its first multi-unit franchise partner It’s not fast food that Illinois-based Protein Bar & Kitchen serves – it’s “fast fuel,” according to the brand. The better-for-you, fast-casual restaurant brand has inked its first multi-unit franchise agreement at a time when nutrition is trending, JP… The post Protein Bar & Kitchen Eyes Franchise Expansion for ‘Fast Fuel’ Concept appeared first on Athletech News.
Aktiv Solutions Builds Functional Strength from the Ground Up
With a focus on movement-based modalities and innovative gym layouts, Aktiv Solutions transforms fitness spaces into dynamic environments Most gym members probably don’t think much about how that day’s workout is going to help them with activities of daily living and functionality. They certainly don’t think about how the very floor beneath their feet could… The post Aktiv Solutions Builds Functional Strength from the Ground Up appeared first on Athletech News.
Ivim at Work Launches as GLP-1 Corporate Wellness Program
Increasing access to weight-loss drugs can be the ticket to employee productivity and retention, the platform argues Workplace wellness is taking a new shape, thanks to the rising interest in weight loss medication. Employers could soon be helping staff slim down following a newly forged partnership between healthcare solutions provider Xevant and telehealth platform Ivim… The post Ivim at Work Launches as GLP-1 Corporate Wellness Program appeared first on Athletech News.
Oura, Circular Settle Patent Fight With Royalty Fee Deal
Smart ring giant Oura will allow French brand Circular to continue selling its smart ring and accompanying app in exchange for royalty payments Oura and Circular, a French smart ring brand, entered into a settlement agreement to conclude patent litigation in a Texas federal court and the International Trade Commission. As part of the settlement,… The post Oura, Circular Settle Patent Fight With Royalty Fee Deal appeared first on Athletech News.
SWTHZ Adds Key Players as Contrast Therapy Franchise Eyes 100+ Studios
As it scales nationwide, the sauna and cold plunge studio brand is welcoming scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks SWTHZ, a contrast therapy franchise that’s eyeing massive growth, is adding to its roster. The wellness brand announced the appointment of hot and cold scientist Dr. Susanna Søberg to… The post SWTHZ Adds Key Players as Contrast Therapy Franchise Eyes 100+ Studios appeared first on Athletech News.
Joan Breibart, a Pilates Pioneer, on Why the Workout Continues to Grow
Joan Breibart happened upon the workout modality decades before it became popular, and has helped drive Pilates’ explosive growth over the last few decades Joan Breibart, founder of the PhysicalMind Institute, is recognized as one of the pioneers of the Pilates movement that took hold in the 1990s. Her journey with the modality began much… The post Joan Breibart, a Pilates Pioneer, on Why the Workout Continues to Grow appeared first on Athletech News.
How To Harness ‘The Gouge’: Navy SEAL Shares Insights for Fitness Pros
Former US Navy SEAL and Vice Admiral Bob Harward shares his unique philosophy and discusses how fitness trainers can leverage military principles to enhance client success For Bob Harward, true success is measured not by personal accolades but by the impact one has on others. This principle is central to his new book, “The Gouge!… The post How To Harness ‘The Gouge’: Navy SEAL Shares Insights for Fitness Pros appeared first on Athletech News.
Momence Is a Must-Have for Gyms & Studios Growing From the Ground Up
With a detailed system, excellent customer service and more, it’s no surprise Momence is the go-to for fitness brands looking to grow When launching a fitness brand, those at the helm are often forced to juggle the duties of a salesperson, manager, marketing head, designer and more. This is a difficult task, to say the… The post Momence Is a Must-Have for Gyms & Studios Growing From the Ground Up appeared first on Athletech News.
EoS Fitness Seeking $100M To Fund Growth, Per Report
The low-price chain plans to open over 250 gyms by 2030. It’s reportedly eyeing at least $100 million in private funding to support that goal EoS Fitness, an amenity-rich, high-value, low-price (HVLP) fitness operator, is reportedly seeking new capital to fuel its growth. In Q1, EoS Fitness opened five new gyms in four states as… The post EoS Fitness Seeking $100M To Fund Growth, Per Report appeared first on Athletech News.
Perspire Sauna Studio Evolves Exec Team Amid Franchise Growth
As it eyes 500 locations by 2027, the infrared sauna and red light therapy franchise has made a notable promotion and added a former Orangetheory and F45 staffer to its ranks Perspire Sauna Studio, one of the country’s top infrared sauna and red-light therapy franchises, is adding to its executive team as it pursues continued… The post Perspire Sauna Studio Evolves Exec Team Amid Franchise Growth appeared first on Athletech News.
Amalgama Bridges Fitness & Tech With User-Centric Solutions
Amalgama partners with fitness brands to seamlessly integrate existing platforms, creating efficient and effective digital wellness solutions. In a time when technology permeates every aspect of daily life, the fitness industry stands at a critical juncture. The fusion of physical health and digital innovation has given rise to a new paradigm in wellness that puts… The post Amalgama Bridges Fitness & Tech With User-Centric Solutions appeared first on Athletech News.
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